If you own a business, you're getting hammered every day about AI search, and not in a good way. In this Fargo Walks episode, I share two rules for vetting anyone who offers you an AI search audit. Should you pay for an AI search audit? No. If someone offers…
Picking one AI assistant is the wrong question. The real win is giving each one a job and putting one in charge. Dot is my AI chief of staff and runs the show. Muse pulls my Instagram and Facebook analytics and does QA on anything going to clients or prospects.…
What should a hospital do when an employee catches a close call? In this clip from my Fargo Talks conversation, Chris Loftus, CEO of West Henderson Hospital in Henderson, Nevada, explains the first thing his leadership team talks about every morning in the safety huddle. He walks through the Lifesaver…
That bad review is still sitting there. ChatGPT can write the calm reply your next customer will read. You have a negative review sitting there. Or worse, you rage replied at midnight when you saw it. Don't do that. Here's the move: take the review and put it in ChatGPT…
Is your campaign spending more time refining its data than using it? In this clip from my Fargo Talks conversation, Cliff Maloney, CEO of Citizens Alliance, warns against two traps with AI: ignoring it, or thinking you can AI everything. Then he tells the story of what he said to…
Stop caving on price. Practice the pushback with ChatGPT voice before your next deal. You submit your proposal. They push back, or they ghost you. The silence gets awkward, so you throw in a discount to get things moving. Here's the move: go into ChatGPT and open up voice. Give…
That text from a campaign might not be coming from a person. In this clip from my Fargo Talks conversation, Cliff Maloney, CEO of Citizens Alliance, draws a hard line on where he won't use AI, then explains where AI conversations with voters have worked for his team. He also…
Loved by your clients, but zero referrals. ChatGPT can write the ask you keep putting off. You have incredible clients, and they aren't referring you to anyone. That's on you. Asking feels needy and awkward, and you don't want to rock the boat, so you never do it. And a…
What should AI actually do for a real estate agent? In this clip from my Fargo Talks conversation, Judd Hoffman, co-founder and CEO of Ethica AI, says realtors have been good to him, and he explains what he wants to build for them in return. Then he describes what his…
Why would the same door knocker keep coming back to your house every seven to 10 days? In this clip from my Fargo Talks conversation, Cliff Maloney, CEO of Citizens Alliance, explains why his team sends the same person back to the same door once ballots go out, and the…
Where has all the AI money in real estate gone? In this clip from my Fargo Talks conversation, Judd Hoffman, co-founder and CEO of Ethica AI, says it has gone to marketing tools, and he names the unglamorous problem nobody is building for. Then he says where agents actually lose…
Bad math robs your pay. Build a ChatGPT calculator for your jobs and stop doing napkin math. Every job runs on the same numbers: labor, materials, markup. Work it out on a piece of paper or a napkin, get one number wrong, and you might be working for free. Here's…
Donald Trump was impeached, shot at and arrested. In this clip from my Fargo Talks conversation, Cliff Maloney, CEO of Citizens Alliance, says what happened to Trump started happening to a lot of other people after January 6, as lawfare spread. Cliff knows it firsthand. He says he deals with…
Receipt hell is over. ChatGPT matches your receipts to your credit card charges, so you can stop the scavenger hunt. Where'd they go? The glove compartment. The center console. Somewhere in your car, your house, your office. Getting them organized and logged, to get reimbursed or for taxes, is the…
Thinking about running for office? In this clip from my Fargo Talks conversation, Cliff Maloney, CEO of Citizens Alliance, explains the Candidate Training Academy his team built to take people from knowing nothing about politics to being able to run. Then comes the full disclosure. They talk a lot of…
AI ends the hell of buying a car. My daughter is about to get her driver's license and a car, and this time there's no Saturday lost at a dealership. AI does the research. It tells you exactly what to ask the dealer for before you ever see the car,…
What happens if Democrats take both the House and the Senate? In this clip from my Fargo Talks conversation, Cliff Maloney, CEO of Citizens Alliance, lays out what he expects next and who he says would be dragged in. Then he names his biggest fear, and it isn't the Democrats.…
ADHD overload is the problem, not the ADHD. Dump everything into ChatGPT or Claude and get back one task at a time, in order of priority. I have it too. I used to have ten great ideas, and getting two of them to the finish line was a freaking win.…
How many doors does it take to earn one vote? In this clip from my Fargo Talks conversation, Cliff Maloney, CEO of Citizens Alliance, walks through the door-knocking math behind his program, starting from research he says covers 30 years of controlled trials across Republican primaries, Democrat primaries, general elections…
Every election season, campaign signs line the roads. In this clip from my Fargo Talks conversation, Cliff Maloney, CEO of Citizens Alliance, shares the sarcastic saying his team uses about the sign wars, and what he tells campaigns to do with supporters who want more signs. Then he explains what…
AI caught $70 a month in junk fees on my bills, and it took one question. Your bills might be padded too: fees you never asked for and add-ons you forgot about, charged every month, and you never read the line items. It shows up on the cell phone bill,…
Plenty of people tell Cliff Maloney they want to start a door-knocking program and hire 100 people. In this clip from my Fargo Talks conversation, Cliff Maloney, CEO of Citizens Alliance, walks through what it actually takes to get 100 door knockers in the field, from applications to signed contracts…
Who was doing the long-form podcasts in 2024, and who was still running on sound bites? In this clip from my Fargo Talks conversation, Cliff Maloney, CEO of Citizens Alliance, compares how Donald Trump and JD Vance campaigned with how Kamala Harris and Tim Walz did, and what he thinks…
Citizens Alliance is knocking 1.85 million doors in 2026, but Cliff Maloney says the real reason is 2028. In this clip from my Fargo Talks conversation, Cliff Maloney, CEO of Citizens Alliance, names the four states at the center of what he calls the red wall plan, and what he…