If you own a business, you're getting hammered every day about AI search, and not in a good way. In this Fargo Walks episode, I share two rules for vetting anyone who offers you an AI search audit.
Should you pay for an AI search audit? No. If someone offers you an AI search audit as a paid service, don’t accept it.
What should an AI search audit show you? Make them show you exactly what they're using to evaluate your business and which platforms they check. If they won't be open about it, don't hire them.
I'm Jeff Fargo of Fargo Factor. I help businesses get found in AI search.
https://www.fargofactor.ai
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