Jeff Fargo’s method is to challenge the response instead of lazily asking AI to “do better.” Ask whether it is the best answer it can produce. Ask whether it is giving you the answer with 100% confidence. Or tell it to rigorously grade its own work and defend what it…
ChatGPT is great until it stops giving you what you need. Claude can do the same thing. Jeff Fargo explains why he uses multiple AI models instead of relying on a single large language model. His solution is not choosing between ChatGPT and Claude. He uses multiple LLMs and builds…
AI can help you review where your time went by analyzing the email, calendar, and meeting activity you already created. In this Fargo Walk, Jeff Fargo explains a simple monthly AI time-management workflow. At the end of the month, connect your email and calendar to the AI platform you use…
AI will tell you exactly what you need to hear. Then, four hours into the build, it tells you the approach doesn't work. Jeff Fargo, founder of Fargo Factor, recorded this Fargo Walks episode about the moment an AI build collapses after hours of following its instructions, and the response…
How can you use AI to pressure-test a proposal, new system, or major business decision before it goes live? Jeff Fargo, founder of Fargo Factor, uses an AI premortem before sending important proposals or deploying new business systems. A premortem starts by assuming the plan has already failed. Instead of…
Where should you start using AI inside your business? Jeff Fargo, founder of Fargo Factor, shares a practical way to find repetitive work by looking at something you already use every day: your sent email. Your sent folder contains evidence of the questions you keep answering, the responses you keep…
What is the fastest way to waste money on AI? Jeff Fargo, founder of Fargo Factor, explains why business owners should examine a process before automating it with artificial intelligence. AI automation can make work move faster. But when a workflow contains unnecessary steps, duplicate work, unclear ownership, or outdated…
Where should you start applying AI in your business? Jeff Fargo, founder of Fargo Factor, answers one of the most common questions business owners ask about AI adoption: which tasks should AI handle first? This Fargo Walk examines repetitive work that consumes time, including email triage, calendar management, staying on…
What does B.E. F.A.S.T. mean, and how can it help you recognize possible stroke symptoms? Chris Loftus, CEO of West Henderson Hospital in Henderson, Nevada, explains the B.E. F.A.S.T. stroke warning signs in this Fargo Talks conversation with host Jeff Fargo, founder of Fargo Factor. B stands for sudden Balance…
Why does AI recommend your competitor when you know more? Jeff Fargo, founder of Fargo Factor, explains why expertise does not automatically become AI visibility. A business can have deeper experience, stronger judgment, and better answers while still being harder for ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini, and other…
Can a YouTube video with 500 views build more business authority than one with 50,000 views? Jeff Fargo, founder of Fargo Factor, explains why business owners should not evaluate video performance by views alone. A focused video that answers a real customer question can become public evidence of what you…
West Henderson Hospital CEO Chris Loftus explains the three fundamental things every hospital patient wants from the people responsible for their care. In this Fargo Talks conversation with Jeff Fargo, Loftus describes why patient safety, healing, kindness, and human dignity must remain central to the culture of a hospital. Healthcare…
Most business owners think using ChatGPT means they are already using AI. But ChatGPT is only the entry point. Jeff Fargo explains what changes when AI connects to your meetings, documents, email, calendar, and business tools, and why that is where the real operational leverage begins. Watch the clip to…
Chris Loftus, CEO of West Henderson Hospital in Henderson, Nevada, explains why the hospital created a dedicated Serenity Suite for employees. The Serenity Suite at West Henderson Hospital includes three high-end massage chairs and gives nurses, physicians, clinical teams, and other hospital employees a private place to rest and decompress…
Jeff Fargo, founder of Fargo Factor in Las Vegas, breaks down how to make your thinking reusable: feed AI your meeting transcripts, notes, and emails, and let it convert them into your next moves. Package it once, use it forever. Part of the Fargo Walks series on AI search visibility…
Jeff Fargo, founder of Fargo Factor in Las Vegas, breaks down the AI meeting system he runs on every call: record the meeting, feed the transcript to AI, and walk away with every decision and action item converted into next moves. No forgotten follow-ups, no lost deals. Part of the…
Traffic down and panic setting in? Watch before you spend a dime chasing clicks. Semrush research shows AI search visitors are over four times more valuable than traditional Google search visitors. In this walk I break down why fewer visitors can mean better buyers, and what actually matters now: getting…
Chris Loftus, CEO of West Henderson Hospital, walks through how his emergency department moves: door to doctor sometimes in under five minutes, and patients who don't need admission typically home in about 150 minutes. His measure of success is the one patients actually use: get seen, get treated, get home…
Las Vegas attorney Meesha Moulton on the one trait that shaped her career, her practice, and the way she reads a room. She calls it both a gift and a curse. Who is Meesha Moulton? Meesha Moulton is a Las Vegas attorney and founder of the Law Offices of Meesha…
Where's the best hospital in the Las Vegas area? Chris Loftus, CEO of West Henderson Hospital, part of the Valley Health System, sits down with Jeff Fargo on Fargo Talks to answer the questions patients across southern Nevada actually search: how long are ER wait times, how do you compare…
At West Henderson Hospital in Henderson, Nevada, every elective surgery patient gets a personal call from a hospital executive the night before their procedure. CEO Chris Loftus makes many of those calls himself and calls it the best part of his day. West Henderson Hospital is part of the Valley…
Deals dying after great calls? That used to be me. Drop your biggest business challenge in the comments and I'll help you right there. I'm Jeff Fargo, founder of Fargo Factor, a Las Vegas AI advisory firm. I help established business owners get found in AI search (GEO and AEO)…
Adam Clausen on the morning he realized who he was inside. The yard. The sunrise. And the crowd around him. Who is Adam Clausen? Adam Bentley Clausen is a Las Vegas–based criminal justice reform advocate and entrepreneur who served 20 years of a 213-year federal sentence for a 2000 armed-robbery…
Las Vegas attorney Meesha Moulton is watching something she calls almost a psychology study in real time. Not a partisan critique. A pattern of behavior. Why do people refuse to admit they were wrong? Why do supporters of any political figure find ways to justify actions that contradict what they…
