Your water line breaks at midnight. You grab your phone and ask AI who to call. AI names one company, and that is the decision.
In this Fargo Walks episode, Jeff Fargo flips that around and points it at your business. Open a browser tab, switch to incognito so the answer is not shaped by your own history, and ask AI who is best at what you do in your city. Then look at whether your name comes back at all.
Google's AI Mode passed 1 billion monthly active users within a year of its global rollout. That is the size of the room where someone is asking about your category right now.
If AI does not recognize your business, it recommends one it does. That happens before anyone reaches your website, and you never see the moment you lost.
Source: Alphabet Q2 2026 earnings call, Sundar Pichai remarks, 22 July 2026.
Jeff Fargo is the founder of Fargo Factor. He helps businesses get found in AI search.
Bring me your business problem. fargofactor.ai
