Jeff Fargo says he did not know what a programming loop was when he started going deeper with AI. In this Fargo Walk, Jeff describes spending more than two years working with ChatGPT, more than 250 hours in Claude, and then moving into building systems that automate work he does…
ChatGPT keeps getting it wrong. You give it a clear task, it hands back something you cannot use, and you burn an hour rewriting the prompt. Jeff Fargo calls the fix an AI bake sale. In this Fargo Walks episode he explains why running everything through one model is a…
At the end of every day, Jeff Fargo uses an AI command doc to review where his workday actually went. In this Fargo Walk, Jeff says he tells the system he is done for the day. It then reviews his calendar, gives the day a letter grade, and breaks his…
At West Henderson Hospital, a small yellow badge hangs below the regular ID of a select few employees. It reads Parachute Packer. In this clip from Fargo Talks, CEO Chris Loftus explains what it takes to earn one: being the person every teammate in the facility names as incredible, the…
If you are only using AI to ask questions, you are leaving a lot of its business value untouched. In this Fargo Walk, Jeff Fargo tells business owners to stop treating AI like a search engine and instead look at the work they repeat every day. Start with the mundane…
AI can now turn one sentence into branded business assets. In this Fargo Walk, Jeff Fargo describes a design tool that can create business materials in your brand from a single sentence. He names a flyer, a pitch deck, and a social post, and says the output can use your…
AI could dramatically change the real estate industry, and Jeff Fargo thinks bad agents are going to feel it first. In this Fargo Walk, Jeff argues that as AI streamlines more of the work real estate agents do, it can also make weak execution and bad practices harder to hide.…
“Are you replaceable by AI?” is a blunt question, but the useful answer is not a yes-or-no label for an entire profession. In this Fargo Walk, Jeff Fargo asks viewers to look at their occupation through an AI lens. He names examples ranging from service work to professional work and…
Will AI replace real estate agents? Judd Hoffman, CEO and Co-Founder of Ethica AI, says no. And he’s betting a company on it. Ethica is building AI tools specifically for real estate agents, including Ethica VoicePilot, which is available as a free member benefit through the California Association of REALTORS®.…
Jeff Fargo says he never made it past ninth-grade algebra. In this Fargo Walk, he describes a week when he was coding in Python while spending three to four hours a day, five to six days a week working deeply with AI. The contrast he draws is between using AI…
When you walk into a hospital, you may be having one of the worst days of your life. West Henderson Hospital CEO Chris Loftus says that’s exactly when the standard should be highest: compassion, respect, and treating every patient with the same level of care he would expect for his…
AI tools change quickly, so this clip should be read as a dated firsthand experience, not a permanent product ranking. In this March 2026 Fargo Walk, Jeff Fargo says he had been using ChatGPT heavily before moving more of his work to Claude. He describes the switch as giving him…
AI may change parts of your occupation even if it does not eliminate the entire role. In this Fargo Walk, Jeff Fargo tells viewers to examine their own work instead of treating AI as somebody else’s problem. His point is to look at the work inside the job, understand which…
Over-polished content can make it harder for people to trust the person behind the business. In this Fargo Walk, Jeff Fargo argues that excessive filters and heavy presentation polish can weaken credibility when they hide the way you actually look, speak, and show up. The point is not that every…
Will AI replace real estate agents? Judd Hoffman, CEO and Co-Founder of Ethica AI, thinks we're asking the wrong question. In this episode of Fargo Talks, Judd and Jeff Fargo break down what AI is actually going to change in real estate, why agents have been underserved by technology, and…
Your last ten dead deals can be reviewed as a group instead of treated as isolated losses. Jeff Fargo’s method is to gather the emails, proposal, text messages, and notes connected to those deals and give that material to AI. Then ask AI one direct question: what keeps killing these…
For years, there’s been a brutal narrative about healthcare in Las Vegas: if you really need great care, the best place to go is the airport. West Henderson Hospital CEO Chris Loftus takes that personally. He explains why that perception is so offensive to the healthcare professionals who have spent…
Your business content is not waiting for a perfect camera angle. It is waiting to be published. In this Fargo Walk, Jeff Fargo talks about a pattern he sees with clients: they overthink the words, delivery, framing, and small mistakes before they post. His point is that the audience is…
Before you add recurring work or headcount, ask one question: what can AI systematize first? Jeff Fargo saw a Stewart Title LinkedIn post for a web content writer and used it to make a broader business point: recurring content work may be a candidate for an AI agent built around…
People joke about “prison rules.” Adam Clausen lived them. In this Fargo Talks clip, Adam explains what basketball looked like inside a maximum-security federal prison: full-contact drives to the rim, men standing on the sidelines with knives, and an environment where how you carried yourself affected how other people treated…
AI can tell you what you want to hear and still move you away from the result you need. In this Fargo Walk, Jeff Fargo explains a practical instruction he uses when prompting AI or setting project instructions: “Don’t tell me what I want to hear. Tell me what I…
When ChatGPT repeats the same mistake, correcting one answer may not stop it from happening again. In this Fargo Walk, Jeff Fargo shows a better move. Ask ChatGPT: “What rule can you create to prevent this from happening?” Then take that rule and add it to your project instructions. That…
Why do your ChatGPT emails still sound like ChatGPT instead of sounding like you? In this Fargo Walk, Jeff Fargo explains why generic AI-generated business communication can piss off the person receiving it and work against the business result you wanted. The problem is not limited to email. It also…
Jeff Fargo’s method is to challenge the response instead of lazily asking AI to “do better.” Ask whether it is the best answer it can produce. Ask whether it is giving you the answer with 100% confidence. Or tell it to rigorously grade its own work and defend what it…