Why do your ChatGPT emails still sound like ChatGPT instead of sounding like you?
In this Fargo Walk, Jeff Fargo explains why generic AI-generated business communication can piss off the person receiving it and work against the business result you wanted. The problem is not limited to email. It also appears in text messages, notes, and other communication created before AI understands how you actually speak and write.
Jeff explains the missing system behind a useful AI brand voice and the role of a reusable brand voice master file. He does not argue that business owners should stop using ChatGPT. His point is that AI needs real source material before it can produce communication that sounds more like you and less like generic AI slop.
Jeff Fargo is the founder of Fargo Factor, where he helps business owners streamline and scale with practical AI systems.
