If you are only using AI to ask questions, you are leaving a lot of its business value untouched.

In this Fargo Walk, Jeff Fargo tells business owners to stop treating AI like a search engine and instead look at the work they repeat every day.

Start with the mundane tasks. Identify the recurring work that eats time, put those tasks into an AI system, and ask what it can help you handle, simplify, or improve.

The point is not to use AI more often. It is to move from asking isolated questions to applying AI to actual work.

Jeff Fargo is the founder of Fargo Factor and host of Fargo Talks. He helps business owners streamline and scale through practical AI integration and business systems.