AI could dramatically change the real estate industry, and Jeff Fargo thinks bad agents are going to feel it first.
In this Fargo Walk, Jeff argues that as AI streamlines more of the work real estate agents do, it can also make weak execution and bad practices harder to hide.
If AI handles more repetitive tasks, improves efficiency, and calls out problems in the work, what happens to agents who have been getting by despite poor performance?
That’s the real question.
AI isn’t only about making real estate agents faster. It could raise the standard for what clients should expect from them. And when that standard rises, some agents are going to have a much harder time surviving on bullshit.
Jeff Fargo is the founder of Fargo Factor and helps business owners streamline and scale with AI.
