When Cliff Maloney compared what the left and the right spent after one race, almost everything matched. Television, radio, digital ads, texting, mailers. In this clip from my Fargo Talks conversation, Cliff Maloney, CEO of Citizens Alliance, explains the one gap he found and why it became his aha moment.…
AI robots are coming. If you plan on working for at least another 10 years, this is for you. Quantum computing is coming online. Tesla's Optimus robots are coming online. The AI models ship new versions almost weekly. You need to be all in on what is going on. Here…
Why would Cliff Maloney push voters to vote early instead of on Election Day? People hit him with that question all the time. In this clip from my Fargo Talks conversation, Cliff Maloney, CEO of Citizens Alliance, explains which voters he never asks to switch, and why. Then he answers…
State legislators who want to run for Congress usually think their name ID is 30, 40 or 50 percent. In this clip from my Fargo Talks conversation, Cliff Maloney, CEO of Citizens Alliance, explains what his polling actually finds, every time. Then he tells me about the same test he…
Gangs of e-bikers flying around your neighborhood. People on speakerphone in public. You, trying to use AI to figure out everything in your business. Guess which one is doing the most damage. Here is the fix. You are not an AI guy. Stop pretending you have to be. Spend your…
Cliff Maloney says anyone who claims to know how November 3 will go is full of it. In this clip from my Fargo Talks conversation, the CEO of Citizens Alliance explains the problem his team is trying to solve in early voting and vote by mail, and the one variable…
Why would a campaign consultant who controls the budget choose a $10 million TV ad over a door-knocking program? In this clip from my Fargo Talks conversation, Cliff Maloney, CEO of Citizens Alliance, walks through the commission math and what he says it means for where campaign money goes. Then…
"Circling back." "Checking in." Those texts and emails are chasing, and chasing gets ignored. Every one you send gives the deal another day to go cold. Pursue instead. Here is the fix. Figure out what the prospect actually needs. Use AI to reverse engineer their pain points and lay out…
Cliff Maloney told me his door knockers aren't trying to win over independents or soft Democrats. In this clip from my Fargo Talks conversation, the CEO of Citizens Alliance explains who his teams actually talk to, and he puts a number on it: by his data, roughly 910,000 registered Republicans…
Free AI is bleeding your time. A new study says fewer than 10% of people are using AI anywhere near its full potential. Free is the reason. It costs you the one thing you cannot buy back. Here is the fix. Pay for it. At least 20 dollars a month.…
Your competition does not stop at 5 PM. You cannot watch everything. ChatGPT's new tool, Dot, can, and it works while you are away from your phone and your computer. Here is what to hand it. Watch your competition and send you a weekly report. Push you the one email…
You have forgotten about the people who already paid you. That is the easiest money in your business, and you are chasing strangers instead. Here is the fix. Pull every client from the past two to three years, with the invoices and the services you delivered, and drop it all…
The AI version you're using right now is probably not the best one for the task, and it can cost you money. Here is the fix. When you start a new task, ask it: what is the best version of you for this task? Send it. It will probably point…
You think you rank high in ChatGPT search. You probably don't. Here is a second check. Open an incognito window, stay signed out of your ChatGPT account, and search for who you are and what you do. Signed out, you get another answer to compare against the one you see…
"Checking in. How are you doing?" I don't send that follow-up. Don't do that. Here is what I send instead. A cheat sheet built for them: whatever AI they use, Claude, ChatGPT or Perplexity, and which version to use for each task in their job. If they're paying for more…
The number one question I get: can AI help me with this? Drop the task in the comments. Whatever it is, I'll give you a straight answer on whether AI can help. Fargo Walks, episode 104. I'm Jeff Fargo, founder of Fargo Factor, and this is how I put AI…
You are too expensive to be a beginner. Learn the basics of AI, then stop. There are too many things to juggle. Going down every AI rabbit hole takes time away from the expertise that made you successful in the first place. In this Fargo Walks episode, I talk about…
Cliff Maloney joins me on Fargo Talks to explain why Republicans need a clear plan and the backbone to follow through, rather than relying on warnings about Democrats. This is Part 2 of our conversation about Republican leadership and political accountability ahead of the 2026 midterms. Cliff is the founder…
Ask AI to research what your competitors charge. Give it a specific request for competitor pricing so you have a baseline to work from. Fargo Walks, episode 102. Jeff Fargo, founder of Fargo Factor, on putting AI to work in a real business. I can help you streamline and scale…
Judd Hoffman challenges Jeff Fargo’s assumption that he always roots for the underdog. In this Fargo Talks clip, Judd explains who he backs, why he saw potential in Jeff, and why he won’t give up on real estate agents. A conversation about investing in people and supporting real estate agents…
You send the contract and end the email with "reach out if you have any questions." If they have questions, they will ask. That line does nothing for you and leaves every objection sitting there for later. Before you hit send, put the contract and all your notes into AI…
Saying please to AI won't get you a better answer. Being rude won't either. Here is what actually gets better results from ChatGPT and every other AI. Clarity always wins. Tell AI exactly what you want. A clear request gets you the best possible prompt and the best possible outcome.…
AI tends to hand you an answer built to please you. It sounds fine and misses what you needed. Here is how to get better answers from ChatGPT and any other AI. At the end of your request, add: "Ask me any questions that you may have regarding more context."…
You have had the client from hell. They waste your time, suck the marrow from your bones, and the money is not worth it. Here is how to use AI to spot the red flags before you take on the next one. Gather every email, text and recorded meeting from…