Your customer is asking ChatGPT about what you sell. If AI does not recognize your business, it recommends one it does.
Bring me the business problem. fargofactor.ai/contact-us
In this Fargo Walks episode, Jeff Fargo lays out how fast the behavior shifted. Pew Research found 44% of US adults now use ChatGPT, up ten points in a year, and 60% say they read the AI summaries at the top of Google results.
That is not a future trend. That is where the decision is already being made, before anyone reaches your website.
Jeff's point is simple and uncomfortable. If you are not being recognized in AI search, your competitor is.
Source: Pew Research Center, Americans and AI 2026, published 17 June 2026.
Jeff Fargo is the founder of Fargo Factor. He helps businesses get found in AI search.
Bring me the business problem. fargofactor.ai/contact-us
