Where has all the AI money in real estate gone? In this clip from my Fargo Talks conversation, Judd Hoffman, co-founder and CEO of Ethica AI, says it has gone to marketing tools, and he names the unglamorous problem nobody is building for.
Then he says where agents actually lose their money. The views in this clip are Judd's.
In our full conversation, Judd walks through what AI can and can't take off a real estate agent's plate.
Why does Judd Hoffman say real estate AI has focused on the wrong problem?
Judd Hoffman of Ethica AI says the money companies have poured into real estate and AI has gone into marketing, getting to customers faster and organizing the CRM. Everyone is looking at the flashy tools, and no one is looking at the PDF. He says that is where agents lose a lot of their money: spending eight hours going through a document to make sure there is a checkbox.
Full conversation: https://youtu.be/Vluj2gXksBg
Recorded at Level 9 Studios: https://l9slv.com
Fargo Talks: https://fargotalks.com
Fargo Factor: https://www.fargofactor.ai
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