Is your campaign spending more time refining its data than using it? In this clip from my Fargo Talks conversation, Cliff Maloney, CEO of Citizens Alliance, warns against two traps with AI: ignoring it, or thinking you can AI everything.
Then he tells the story of what he said to his data guy a week before the 2016 election.
In our full conversation, Cliff walks through how Citizens Alliance runs paid door-knocking programs in Pennsylvania, Arizona, New Hampshire and Nevada.
What does Cliff Maloney say about using AI and data in campaigns?
Cliff Maloney says not to fall for the trap of either ignoring AI or trying to AI everything. He describes a data expert on his team in 2016 who kept coming up with new ways to refine the voter list. A week before the election, Cliff told him, "I don't need a new list. We need to work the list." At a certain point, he says, you can only refine your data and use automation so much before it becomes time to do the work. The views in this clip are Cliff's.
Full conversation: https://youtu.be/bOvSaKsd7F4
Citizens Alliance: https://doorswinwars.org
Cliff Maloney: https://cliffmaloney.com
Recorded at Level 9 Studios: https://l9slv.com
Fargo Talks: https://fargotalks.com
Fargo Factor: https://www.fargofactor.ai
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