Traffic down and panic setting in? Watch before you spend a dime chasing clicks.
Semrush research shows AI search visitors are over four times more valuable than traditional Google search visitors. In this walk I break down why fewer visitors can mean better buyers, and what actually matters now: getting recommended by AI when your next customer asks.
I'm Jeff Fargo, founder of Fargo Factor, a Las Vegas AI advisory firm. I help established business owners get found in AI search (GEO and AEO) and use AI to streamline and scale their operations. Fargo Walks are short walking videos answering the questions business owners ask about AI visibility, ChatGPT recommendations, and working smarter.
More at https://fargofactor.ai
