Your customers are already asking AI systems about businesses like yours. The problem is that many businesses barely exist in those answers.

In this Fargo Walk, Jeff Fargo describes a simple test: put your company name into AI systems such as ChatGPT or Claude and see what comes back.

If the information is missing, weak, or inaccurate, that visibility gap matters. Your business may exist everywhere else while remaining effectively invisible when someone asks AI about it.

The practical move is simple: search for your own company in AI and inspect what the system actually knows.

Jeff Fargo is the founder of Fargo Factor and host of Fargo Talks. He helps businesses improve AI Search Authority so AI systems can find, understand, and represent them more accurately.