Jeff Fargo calls out a major shift in politics: real-time content creation. He points out how elected officials are now walking down the capitol steps, pulling out their phones, and posting directly to Instagram, X, and Facebook; unfiltered and in the moment.

One standout? Danielle Gallant, who Jeff proudly notes is a Fargo Factor client. Her audience has grown so fast that she now has more reach than the governor of Nevada. While her numbers are rocketing upward, Jeff wonders: why aren’t more elected officials calling him to do the same? The opportunity is wide open, but most are still missing it.

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