Inside the Influencer Economy: Ayumi Moore on Monetizing Content

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hey welcome to fargo talks my friend thank you thank you for having me yeah um it's and we're talking before we started yes

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about just and you're an influencer here in town content creator yeah right in las vegas yes whopper followings

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You know what you and people are like,

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oh,

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well,

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that's got to be easy to show up and take a picture.

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And it's where it's not.

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You're editing videos.

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You're the right lighting and relationships with people.

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You have to nurture to be given the right to go into places.

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Yes.

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Right.

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Exactly.

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And so and we can come back to the Rogan stuff later now because we'll go down this road.

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Okay.

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What's the biggest myth that people have about you as a content creator that is just like,

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no,

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absolutely not.

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Is that correct?

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As an IUMI as a content creator,

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the biggest myth?

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I don't know.

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That's the biggest myth.

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I don't know.

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There's like so many things I could say,

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but I don't.

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What are a couple that come off the top of your head?

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I guess that everything comes easily to me.

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Like some people will say,

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oh,

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she's privileged or this and that or easy.

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She got that easily.

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That's one.

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I don't struggle.

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I didn't work hard for this.

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A lot of people don't even know what I do for a living.

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So they'll see like my house and they'll be like,

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oh,

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what do you do for a living?

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Like they don't understand that this is my career or this is my business.

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So I guess it's just confusing.

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I think a lot of people are confused on what I do.

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Well,

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there's so many people that are content creators.

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Yes.

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But there's only a select few that are monetizing.

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Yes,

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that's true.

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As a content creator.

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Yes.

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Right.

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And so you're in that rarefied air that you're one of the few in Las Vegas that actually are monetized.

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Yeah.

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Right.

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Yeah.

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And so if you can kind of walk me through your journey about how you got to where,

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you know,

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from zero followers on

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TikTok and Instagram and everything else to where now you've got a kabillion and and that's even a number and and monetizing,

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which is wonderful.

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Yeah,

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I mean,

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that is another topic I think.

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it's great that you brought up because a lot of people think the more followers you have,

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you make lots of money and,

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oh,

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this person has only this many followers.

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And that's not true.

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Like the following does not matter.

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You could be not monetized with millions of followers and you could be a millionaire with a little bit of followers.

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So how I started was around seven years ago,

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eight years ago,

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2017.

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I don't know my math,

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but eight years ago,

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something like that

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And my friend suggested,

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hey,

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you should do social media content creation.

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Like she has a teenage daughter and she's like,

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look at these 18 year olds and 19 year olds are millionaires.

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Like,

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look at their house.

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Like,

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I think you should do it.

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You have a great personality.

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And I'm like,

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I'm all for the money.

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I'm like,

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OK,

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let's do it.

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I did my research.

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I'm like,

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dang,

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if they could do it like that,

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these teenagers could do it.

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I can do it.

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So

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I have no content creator friends at the time.

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I was in the military.

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half my adult life.

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And then when I got out,

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I was in college as the old person in my 30s.

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So I don't know any content creators.

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I was living in Georgia and

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I tried.

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I tried to become a YouTuber.

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I didn't know what I'm doing because I don't watch YouTube.

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I don't watch social media and I'm older.

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So that's not my thing.

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And I'm just failing,

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failing,

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failing,

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not making a penny.

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It's years,

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but I'm just such a go-getter.

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And I'm like,

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I know eventually

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I'm going to get to the point where I'm going to be monetized and making

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lots and lots of money.

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So

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I've been doing this for years,

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barely any growth,

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maybe like a thousand followers after three years on YouTube,

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which is horrible.

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And a lot of people would have quit being consistent and not seeing any growth.

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But luckily,

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COVID hit and TikTok started blowing up and everybody,

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even my age,

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started to look into it.

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And

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I seen a lot of my...

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At the time,

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I started to follow other creators who are like my niche.

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And I'm like,

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oh,

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wow,

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they got 50,000 followers in like a month.

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I need to hop on TikTok,

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whatever this dancing app is.

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And I started to do TikTok.

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And that's when things started to blow up.

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And I got like 100,000 followers in a couple months.

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My Instagram started to grow because Instagram started having reels or videos as content.

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um

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I started posting my videos on Instagram,

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TikTok.

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After like a year or two,

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again,

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not monetized,

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after like another year,

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that's when I started to get emails like,

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hey,

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can you promote this for...

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this amount or what's your fee?

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I'm like,

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oh my God,

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it's happening.

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It's happening.

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I'm starting to get these inquiries of,

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hey,

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I want to work with you.

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And a funny thing is a lot of creators don't know how much to charge.

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So me,

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I'm just like,

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I have no friends who do this.

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I don't know what to do,

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but I'm like,

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I'm going to say $200 for a video.

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I have over a hundred thousand followers and

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I thought I'm killing it.

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I'm like,

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wow,

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this is amazing.

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And then eventually I find a friend who's like,

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hey,

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can you mentor me?

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I'm a

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creator as well,

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but I like how your views are so high and you get great engagement.

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But she was getting more deals than me and she only had like

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10,000 followers and I had over a hundred and I'm just like,

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wow,

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like how are you getting all these deals?

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So she told me like,

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oh,

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like how much are you charging?

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I'm like,

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oh yeah,

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like 200.

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She's like,

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are you kidding me?

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She's like,

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no,

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I,

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you,

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me,

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like I make five figures a month and I only have 10,000 followers.

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Like you should definitely make,

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you know,

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six.

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figures at least so that's when I started to like figure out the business with talking to other creators networking because without that I don't know like I have no idea I have no help I don't have creator friends I'm older um

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military people that I worked with like they they won't know so that's when everything started to trickle and I made it into a business people don't understand that

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The real money isn't monetizing on a social media platform.

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It's brand deals.

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Yes.

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Right?

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Exactly.

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That's where the money is.

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Yeah.

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Walk me through that,

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for people that don't understand that aspect of it.

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Because most people,

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I don't think...

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They have no idea.

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They think that you just get a check for 10 grand a month from

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TikTok. The news,

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yeah.

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Right?

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Where no,

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maybe now,

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but really no,

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it's XYZ company.

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Yes,

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yes.

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So I probably make

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$5 at the most a month from TikTok.

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From the views,

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I get $0 from Instagram,

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YouTube,

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nothing,

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because you got to get monetized and be long form.

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I'm not a long form creator.

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I would like to be one day.

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But for most creators who are short form,

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we make money from brand deals.

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So if you see a paid partnership,

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little wording on the left-hand corner of our videos,

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that means we are paid to do these videos.

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And I do notice that like...

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Vegas creators where they work with businesses are a little bit different than me because I'm not technically like a

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Vegas foodie person.

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I'm just an international creator who makes deals with everybody,

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every company you could think of.

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So how it works is they will email me and or they'll email me and my manager.

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My manager will look over the contract.

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They negotiate.

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They do everything.

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I just...

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do you want to sign this or not?

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They give me the end results.

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They do the lawyer stuff.

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And the brand might ask,

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here are the deliverables.

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What would you charge for these?

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With whitelisting and things like that.

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And they will handle that.

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They'll come back to me.

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And of course,

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it's a big number that people cannot imagine for one video or two videos.

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It's a lot.

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So that's how most...

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creators that are short form makes their money.

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And usually it's like a fortune 500 brand because they have a very big budget.

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So it could be Dove,

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it could be Target,

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it could be Walmart,

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it could be Nordstrom,

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it could be Marriott.

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I worked with all these people and they'll ask me to do a video,

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but people also don't know that there's like a 12 page summary of what

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they want you to do with what you have to say,

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what you can't say,

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what you could wear,

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what you can't wear,

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your background.

277
00:08:45.170 --> 00:08:47.231
And you also have to send pictures of your home.

278
00:08:47.251 --> 00:08:49.753
You also have to send pictures of what you're going to wear.

279
00:08:50.053 --> 00:08:54.857
You also have to send them a script and a concept for them to accept it.

280
00:08:54.917 --> 00:08:57.459
It's a very long process that people don't see.

281
00:08:57.699 --> 00:08:58.940
It is work.

282
00:08:59.060 --> 00:09:02.763
We're literally making a commercial for this huge brand and they're very picky.

283
00:09:03.284 --> 00:09:06.606
There's a process where then they tell their people and then they come back like,

284
00:09:06.607 --> 00:09:06.726
well,

285
00:09:06.727 --> 00:09:08.168
we didn't like this word there,

286
00:09:08.268 --> 00:09:08.388
or

287
00:09:08.788 --> 00:09:27.453
legally you can't say this with their kid next to you the kid has to be behind you like it's very it's very detailed yeah it's a lot it's a lot and people don't know that they just see like a 30 second clip and they're like oh okay like that's it and we call it a day it's and that's something you touched upon and i have friends

288
00:09:27.454 --> 00:09:37.136
that are vegas content creators one of my really good buddies brandon brandon johnson brandon from vegas with your dad pod together he's my homie i love him i love him but

289
00:09:37.772 --> 00:09:45.758
There's something that the large entertainment food content creators are coming under scrutiny now in Vegas.

290
00:09:46.058 --> 00:09:53.063
And it's just out there is because sometimes when they go in and give a review and do videos,

291
00:09:53.363 --> 00:09:55.044
they don't put in paid.

292
00:09:55.424 --> 00:09:56.444
Partition,

293
00:09:56.445 --> 00:09:56.544
yeah.

294
00:09:56.545 --> 00:09:59.105
This is paid where you have that in there.

295
00:09:59.186 --> 00:09:59.366
Yes.

296
00:09:59.806 --> 00:10:00.946
Like for all my stuff,

297
00:10:01.526 --> 00:10:02.147
shout out to Rain702,

298
00:10:02.167 --> 00:10:03.707
who is my sponsor.

299
00:10:04.228 --> 00:10:04.868
Awesome.

300
00:10:04.869 --> 00:10:05.248
Thank you.

301
00:10:05.388 --> 00:10:05.688
Yeah,

302
00:10:05.868 --> 00:10:06.589
they're wonderful.

303
00:10:06.689 --> 00:10:07.189
Yeah.

304
00:10:07.269 --> 00:10:09.690
And so I put in everything,

305
00:10:10.070 --> 00:10:10.670
YouTube,

306
00:10:10.730 --> 00:10:11.150
Instagram,

307
00:10:11.210 --> 00:10:11.791
all that stuff.

308
00:10:12.391 --> 00:10:13.831
It's put in there as a disclaimer.

309
00:10:13.912 --> 00:10:14.232
Yes.

310
00:10:14.233 --> 00:10:15.432
And even shout out to Rain702,

311
00:10:16.192 --> 00:10:16.413
blah,

312
00:10:17.373 --> 00:10:19.294
And there's some content creators here that don't do that.

313
00:10:19.974 --> 00:10:20.154
Right?

314
00:10:20.155 --> 00:10:20.494
Yes.

315
00:10:20.534 --> 00:10:23.295
And what do you think about that?

316
00:10:23.315 --> 00:10:24.636
Because it's kind of a gray area.

317
00:10:25.388 --> 00:10:25.748
To me,

318
00:10:27.088 --> 00:10:30.870
I'm on the fence with it because I would think that if you have morals,

319
00:10:31.170 --> 00:10:33.670
you're not going to give a review of somewhere that you don't like.

320
00:10:34.030 --> 00:10:34.170
Yeah.

321
00:10:34.171 --> 00:10:35.611
If you go in and the food is dog shit,

322
00:10:36.271 --> 00:10:37.711
you should probably go back to the owners and go,

323
00:10:37.751 --> 00:10:37.972
hey,

324
00:10:38.032 --> 00:10:38.812
this wasn't good.

325
00:10:39.172 --> 00:10:39.292
Yeah,

326
00:10:39.293 --> 00:10:39.432
exactly.

327
00:10:39.433 --> 00:10:40.052
I can't do this.

328
00:10:40.092 --> 00:10:41.472
I'm not going to charge you or anything.

329
00:10:41.873 --> 00:10:45.474
If you want to do a reset next month and we try it again with a different menu item maybe,

330
00:10:45.914 --> 00:10:46.594
let's do that.

331
00:10:46.734 --> 00:10:46.914
Yeah.

332
00:10:47.654 --> 00:10:50.775
But so there's that part or there's just people saying,

333
00:10:50.815 --> 00:10:50.955
well,

334
00:10:51.175 --> 00:10:51.295
no,

335
00:10:52.035 --> 00:10:53.916
I'm just charging and that's it.

336
00:10:55.144 --> 00:10:55.504
You know,

337
00:10:56.145 --> 00:10:58.126
I'm kind of like on your side.

338
00:10:59.346 --> 00:11:05.009
I don't know because local businesses are way different than these Fortune 500 brands.

339
00:11:05.290 --> 00:11:06.350
But at the same time,

340
00:11:06.390 --> 00:11:09.592
like the consumers need to know like I'm getting paid for this,

341
00:11:09.812 --> 00:11:10.132
you know.

342
00:11:10.593 --> 00:11:12.994
So it's like a fine line.

343
00:11:13.074 --> 00:11:13.594
I don't know.

344
00:11:14.114 --> 00:11:16.316
I have to legally because I signed contracts.

345
00:11:16.317 --> 00:11:16.836
That's the difference.

346
00:11:16.856 --> 00:11:18.257
I don't think they sign contracts.

347
00:11:18.297 --> 00:11:21.118
Most of the time it's like just cash paid or a check.

348
00:11:21.599 --> 00:11:22.379
So legally,

349
00:11:22.639 --> 00:11:24.180
I have to because I work with.

350
00:11:24.692 --> 00:11:25.812
Every brand I've worked with,

351
00:11:25.832 --> 00:11:27.513
I have to sign a contract that I've been paid.

352
00:11:27.553 --> 00:11:35.495
I have never done anything that I haven't had a contract and that I haven't put paid partnership on top of it.

353
00:11:35.555 --> 00:11:35.675
So

354
00:11:36.796 --> 00:11:38.956
I don't know legally how that works,

355
00:11:39.016 --> 00:11:41.657
but I'm pretty sure that you're supposed to legally.

356
00:11:42.137 --> 00:11:42.618
When in doubt,

357
00:11:42.638 --> 00:11:43.098
disclose.

358
00:11:43.438 --> 00:11:43.658
Yes.

359
00:11:43.659 --> 00:11:44.058
Right.

360
00:11:44.238 --> 00:11:45.578
So at least put ad.

361
00:11:46.099 --> 00:11:46.699
At least put ad.

362
00:11:46.979 --> 00:11:47.979
And again,

363
00:11:47.980 --> 00:11:48.439
I love Brandon.

364
00:11:48.440 --> 00:11:49.019
Whatever he does,

365
00:11:49.080 --> 00:11:50.200
I support him 100%.

366
00:11:50.744 --> 00:11:54.387
I believe in him and that if he's saying that this is the best crab legs in town,

367
00:11:54.567 --> 00:11:56.369
I believe him that they're the best fucking crab legs in town.

368
00:11:56.370 --> 00:11:56.629
I mean,

369
00:11:56.789 --> 00:11:57.690
most consumers do.

370
00:11:58.251 --> 00:12:00.112
The audience always got to go to their favorite creator.

371
00:12:00.413 --> 00:12:00.813
That's it.

372
00:12:01.013 --> 00:12:01.674
If they say it's good,

373
00:12:01.694 --> 00:12:02.334
they think it's good.

374
00:12:03.675 --> 00:12:04.496
That's what it comes down to.

375
00:12:05.237 --> 00:12:06.138
If someone says it's good,

376
00:12:06.139 --> 00:12:08.580
I'm going to take your word for it and I'm going to go check it out myself.

377
00:12:08.980 --> 00:12:09.100
Now,

378
00:12:09.140 --> 00:12:09.340
again,

379
00:12:09.781 --> 00:12:10.662
different taste buds,

380
00:12:10.702 --> 00:12:11.903
different flavor profiles.

381
00:12:11.923 --> 00:12:12.043
So,

382
00:12:12.483 --> 00:12:12.603
no,

383
00:12:13.024 --> 00:12:13.965
you don't hit a thousand.

384
00:12:14.425 --> 00:12:15.206
You're representing,

385
00:12:15.486 --> 00:12:15.726
you know,

386
00:12:16.307 --> 00:12:16.667
Dove.

387
00:12:16.887 --> 00:12:17.207
Exactly.

388
00:12:17.227 --> 00:12:17.668
There is some...

389
00:12:17.948 --> 00:12:20.350
And I use that and all of a sudden my skin breaks out.

390
00:12:20.810 --> 00:12:20.950
Well,

391
00:12:21.050 --> 00:12:21.551
guess what?

392
00:12:22.031 --> 00:12:22.771
I have eczema.

393
00:12:22.972 --> 00:12:23.532
I have stuff.

394
00:12:23.552 --> 00:12:25.633
I should probably go to my dermatologist and check it out.

395
00:12:25.934 --> 00:12:29.056
It doesn't mean that you're false advertising.

396
00:12:29.296 --> 00:12:30.017
Everybody's different.

397
00:12:30.237 --> 00:12:31.458
Everybody's different.

398
00:12:31.838 --> 00:12:34.199
And the bigger audience you're reaching out to,

399
00:12:34.620 --> 00:12:38.102
the higher the capability is of there are some people being,

400
00:12:38.563 --> 00:12:40.104
I don't like that skin cream.

401
00:12:40.844 --> 00:12:45.287
We use that bronzer and it stayed on for a month.

402
00:12:45.347 --> 00:12:45.928
I hated it.

403
00:12:46.608 --> 00:12:46.888
You know,

404
00:12:46.928 --> 00:12:47.649
I look like Trump.

405
00:12:47.889 --> 00:12:48.029
Oh,

406
00:12:48.030 --> 00:12:48.149
no.

407
00:12:49.250 --> 00:12:49.510
Sorry.

408
00:12:49.730 --> 00:12:50.410
No politics.

409
00:12:50.490 --> 00:12:50.891
Very sorry.

410
00:12:51.071 --> 00:12:51.551
That was from me.

411
00:12:51.711 --> 00:12:51.831
No,

412
00:12:51.832 --> 00:12:52.732
it's okay.

413
00:12:53.572 --> 00:12:59.536
So talk to me about how you go ahead and get the brand deals.

414
00:12:59.596 --> 00:12:59.996
And is it,

415
00:13:00.596 --> 00:13:00.836
you know,

416
00:13:00.897 --> 00:13:06.800
you had to go through one or two years of building up your audience and putting out this relevant content.

417
00:13:06.820 --> 00:13:08.521
And then all of a sudden you got a manager.

418
00:13:09.161 --> 00:13:10.022
How does that come about?

419
00:13:10.722 --> 00:13:11.503
For brand deals,

420
00:13:11.563 --> 00:13:13.484
I think a lot of creators...

421
00:13:14.896 --> 00:13:17.197
struggle with knowing how to get them.

422
00:13:17.757 --> 00:13:21.139
So I learned that if you're a brand friendly,

423
00:13:21.979 --> 00:13:22.939
you have to be careful.

424
00:13:23.359 --> 00:13:23.960
So with me,

425
00:13:24.240 --> 00:13:24.980
they reach out to me.

426
00:13:25.200 --> 00:13:26.401
I don't reach out to them.

427
00:13:27.421 --> 00:13:29.322
I'm on the list of creators,

428
00:13:29.362 --> 00:13:29.662
I guess,

429
00:13:30.082 --> 00:13:33.123
from having family-friendly content and stuff like that.

430
00:13:33.124 --> 00:13:34.044
And she's brandable.

431
00:13:34.124 --> 00:13:38.225
She's not going to embarrass us or say something crazy or do something crazy.

432
00:13:38.305 --> 00:13:43.167
So a lot of content creators just do anything for views and don't think about the repercussions.

433
00:13:43.187 --> 00:13:43.368
like,

434
00:13:43.848 --> 00:13:43.968
oh,

435
00:13:43.969 --> 00:13:44.388
they said,

436
00:13:44.864 --> 00:13:45.885
This that's controversial.

437
00:13:45.965 --> 00:13:47.706
I don't want them to be associated with my name.

438
00:13:47.707 --> 00:13:48.927
You're talking about safe content,

439
00:13:49.087 --> 00:13:49.628
my friend.

440
00:13:50.048 --> 00:13:50.969
Safe content.

441
00:13:50.970 --> 00:13:51.549
Bless your heart.

442
00:13:51.550 --> 00:13:52.830
I don't know what that's like.

443
00:13:52.891 --> 00:13:53.391
It's hard.

444
00:13:53.392 --> 00:13:54.071
Bless your heart.

445
00:13:54.072 --> 00:13:54.412
It's so hard.

446
00:13:54.452 --> 00:13:54.792
Well,

447
00:13:54.812 --> 00:13:56.033
sometimes you bite your tongue.

448
00:13:56.573 --> 00:13:57.474
It's hard because,

449
00:13:57.475 --> 00:13:57.734
you know,

450
00:13:57.895 --> 00:13:59.656
I'm a fun person and I'm just like,

451
00:13:59.716 --> 00:13:59.836
oh,

452
00:13:59.876 --> 00:14:00.036
well,

453
00:14:00.076 --> 00:14:02.018
I can't curse or I can't do this.

454
00:14:02.019 --> 00:14:02.278
I'm like,

455
00:14:02.298 --> 00:14:04.360
I got to keep the food on the table.

456
00:14:04.460 --> 00:14:04.580
So,

457
00:14:04.640 --> 00:14:04.840
like,

458
00:14:05.220 --> 00:14:05.861
I 100%

459
00:14:06.321 --> 00:14:07.562
can't be myself,

460
00:14:07.702 --> 00:14:07.963
you know,

461
00:14:08.023 --> 00:14:11.105
because I'm trying to be appealing to brands.

462
00:14:11.586 --> 00:14:11.706
So,

463
00:14:11.926 --> 00:14:14.328
a lot of creators don't think of it as a business.

464
00:14:14.368 --> 00:14:14.528
Bye.

465
00:14:14.732 --> 00:14:17.013
Think of it from the third perspective.

466
00:14:17.394 --> 00:14:25.938
Would you want to work with this person if they're doing this and pranking people in a harmful way or talking about this subject or calling women this?

467
00:14:25.998 --> 00:14:27.439
And I don't think

468
00:14:28.300 --> 00:14:31.221
Walmart want to work with you or Nickelodeon or Disney.

469
00:14:31.421 --> 00:14:34.783
So you have to be careful with what kind of content you put out.

470
00:14:34.863 --> 00:14:37.385
So they do reach out to me and my management.

471
00:14:37.925 --> 00:14:42.648
And I think it was just from changing my content into...

472
00:14:43.068 --> 00:14:52.660
content where they could see their product or they could see them working with me because before I was just doing random things like dancing and pranks and things like that like

473
00:14:53.052 --> 00:14:53.312
They're like,

474
00:14:53.352 --> 00:14:53.572
okay,

475
00:14:53.632 --> 00:14:56.694
how does that have to do with these clothes over here that I'm trying to sell?

476
00:14:57.095 --> 00:14:57.215
So

477
00:14:58.776 --> 00:15:03.319
I eventually changed more into lifestyle and mom and day in a life.

478
00:15:03.339 --> 00:15:03.739
Of course,

479
00:15:03.759 --> 00:15:06.501
I still do my dancing and my silly things here and there too,

480
00:15:06.621 --> 00:15:09.783
but you just have to think of it as a business.

481
00:15:10.484 --> 00:15:12.025
Why would a business want to work with me?

482
00:15:12.065 --> 00:15:13.266
Why would a brand want to work with me?

483
00:15:13.267 --> 00:15:14.707
So you have to think if

484
00:15:15.047 --> 00:15:16.468
I want to work with clothing brands,

485
00:15:16.508 --> 00:15:17.429
I have to do fashion.

486
00:15:17.469 --> 00:15:19.490
If I want to work with you know,

487
00:15:19.910 --> 00:15:20.451
products.

488
00:15:20.471 --> 00:15:22.112
I have to do things of

489
00:15:22.504 --> 00:15:22.664
hey,

490
00:15:22.724 --> 00:15:24.145
here's my shampoo I use,

491
00:15:24.146 --> 00:15:25.867
or here's what I'm cooking for my kids.

492
00:15:25.887 --> 00:15:28.369
So you have to think business-wise.

493
00:15:28.370 --> 00:15:31.511
A lot of people don't think social media is a business,

494
00:15:31.512 --> 00:15:32.272
if that makes sense.

495
00:15:32.532 --> 00:15:32.652
No,

496
00:15:33.153 --> 00:15:33.593
they don't.

497
00:15:33.594 --> 00:15:34.073
They don't.

498
00:15:34.134 --> 00:15:34.974
It is swinging it.

499
00:15:35.815 --> 00:15:36.195
They're just,

500
00:15:36.235 --> 00:15:36.876
they're winging it,

501
00:15:36.936 --> 00:15:37.436
my friend.

502
00:15:37.957 --> 00:15:38.897
When you started,

503
00:15:39.638 --> 00:15:40.739
did you think to yourself,

504
00:15:40.939 --> 00:15:41.299
okay,

505
00:15:41.880 --> 00:15:42.580
it's chicken or the egg.

506
00:15:43.181 --> 00:15:45.903
I'm going to build content for this audience,

507
00:15:46.303 --> 00:15:46.884
or was it...

508
00:15:47.264 --> 00:15:51.506
I'm just going to do my content and I'm going to let my audience organically find me.

509
00:15:51.546 --> 00:15:51.787
You know,

510
00:15:52.187 --> 00:15:53.848
women 24 to 40,

511
00:15:54.228 --> 00:15:54.468
you know,

512
00:15:54.469 --> 00:16:00.391
that make this much money and have 2.4 kids and three and a half dogs in a jungle.

513
00:16:00.392 --> 00:16:01.011
That's hilarious.

514
00:16:01.012 --> 00:16:05.434
Was it something organically that just came about from your content or did you do it the other way around?

515
00:16:07.035 --> 00:16:07.375
It was,

516
00:16:07.915 --> 00:16:09.276
I'm freestyling at the beginning.

517
00:16:09.316 --> 00:16:10.817
Like I had no idea what I'm doing.

518
00:16:10.837 --> 00:16:11.897
I didn't see as a business.

519
00:16:11.898 --> 00:16:12.358
I'm just like,

520
00:16:12.378 --> 00:16:14.799
you go make views and money should come.

521
00:16:15.099 --> 00:16:16.540
That wasn't the case.

522
00:16:16.880 --> 00:16:20.842
So eventually I strategically planned it where I'm like,

523
00:16:20.882 --> 00:16:21.102
okay,

524
00:16:21.342 --> 00:16:23.983
I have to be brandable.

525
00:16:24.323 --> 00:16:26.724
I have to look like I'm a professional.

526
00:16:26.844 --> 00:16:28.245
My camera has to be clear.

527
00:16:28.285 --> 00:16:29.625
My clothes has to be nice.

528
00:16:29.645 --> 00:16:33.427
I just can't wear pajamas and a bonnet and flip flops all day.

529
00:16:33.527 --> 00:16:35.528
Like that's not going to look professional.

530
00:16:35.588 --> 00:16:38.509
So I try my best to look professional.

531
00:16:38.569 --> 00:16:39.970
My camera quality is great.

532
00:16:40.010 --> 00:16:41.991
I use a professional camera so

533
00:16:42.431 --> 00:16:44.191
I can look like a commercial,

534
00:16:44.772 --> 00:16:45.132
you know.

535
00:16:46.244 --> 00:16:47.024
subconsciously,

536
00:16:47.245 --> 00:16:48.025
not on purpose,

537
00:16:48.045 --> 00:16:48.785
but just so like,

538
00:16:48.825 --> 00:16:49.126
they're like,

539
00:16:49.186 --> 00:16:49.466
okay,

540
00:16:49.566 --> 00:16:50.326
she knows what she's doing.

541
00:16:50.366 --> 00:16:52.668
She's editing and her editing's good.

542
00:16:52.748 --> 00:16:53.768
Her quality is good.

543
00:16:53.808 --> 00:16:55.289
I can see my product there.

544
00:16:55.369 --> 00:16:55.489
So

545
00:16:56.970 --> 00:17:04.954
I know that was a very successful strategy because even creators with millions of followers started writing me like,

546
00:17:05.054 --> 00:17:07.115
how are you making so much money?

547
00:17:07.216 --> 00:17:07.376
Like,

548
00:17:07.396 --> 00:17:08.276
how are you doing that?

549
00:17:08.396 --> 00:17:09.657
And I would give them my advice.

550
00:17:09.658 --> 00:17:15.180
So I am going to make a course one day because a lot of people don't know all these tips and tricks that I'm giving you guys for free.

551
00:17:16.508 --> 00:17:39.075
it's true it is true yeah these are these are gems you guys i'm dropping it's so true we'll clip all this stuff up and drop it yeah you'll be collabed on it so people can people can see because really there was a survey done a while ago i saw it in the news that most kids these days when you ask them what they want to do for a living they want to be influencers yes right youtube

552
00:17:39.435 --> 00:17:41.896
wherever streamers streamers rich

553
00:17:42.552 --> 00:17:42.852
You know,

554
00:17:42.932 --> 00:17:44.574
I'm talking to a guy that's going to come on pretty soon.

555
00:17:44.594 --> 00:17:46.195
That's a big on Twitch.

556
00:17:46.235 --> 00:17:46.895
I'm not on Twitch.

557
00:17:47.015 --> 00:17:48.036
I'm 55 years old.

558
00:17:48.037 --> 00:17:48.636
I don't know.

559
00:17:48.656 --> 00:17:50.057
Twitch is something I get like this.

560
00:17:50.698 --> 00:17:52.099
I don't know what the hell Twitch is.

561
00:17:52.179 --> 00:17:52.619
Exactly.

562
00:17:52.620 --> 00:17:54.260
Twitch is a neurological disorder.

563
00:17:54.901 --> 00:17:56.922
It's not a service online that I know about.

564
00:17:57.262 --> 00:17:58.323
I don't know about it either.

565
00:17:58.443 --> 00:17:59.644
But it's huge.

566
00:17:59.744 --> 00:18:00.244
It's huge.

567
00:18:00.324 --> 00:18:01.805
It's gamers doing their thing.

568
00:18:02.606 --> 00:18:07.889
But people don't understand the work and the business plan you have to have.

569
00:18:07.909 --> 00:18:09.170
And the business acumen,

570
00:18:09.210 --> 00:18:10.191
the business smarts,

571
00:18:10.651 --> 00:18:11.512
you have to have.

572
00:18:11.832 --> 00:18:15.174
You can't just throw up videos willy-nilly and think,

573
00:18:15.595 --> 00:18:15.735
oh,

574
00:18:15.835 --> 00:18:17.536
Johnson & Johnson is going to get a hold of me now.

575
00:18:17.537 --> 00:18:17.656
Or,

576
00:18:17.876 --> 00:18:17.996
oh,

577
00:18:18.036 --> 00:18:18.297
gosh,

578
00:18:18.537 --> 00:18:19.477
Nike is on the phone.

579
00:18:20.658 --> 00:18:21.058
Right?

580
00:18:21.559 --> 00:18:21.999
You can't.

581
00:18:21.1000 --> 00:18:22.580
But a lot of people.

582
00:18:22.680 --> 00:18:24.101
And the funny thing is,

583
00:18:24.641 --> 00:18:25.401
talking about that,

584
00:18:25.482 --> 00:18:27.843
I have spoke to my kids'

585
00:18:27.844 --> 00:18:30.005
schools about being a content creator.

586
00:18:30.365 --> 00:18:30.565
Because,

587
00:18:30.765 --> 00:18:31.286
like you said,

588
00:18:31.326 --> 00:18:32.446
for like Job Fair Day,

589
00:18:32.707 --> 00:18:36.949
a lot of people don't know and children don't know the business side of it.

590
00:18:37.290 --> 00:18:40.492
So when I did do the PowerPoint and show them the work.

591
00:18:40.612 --> 00:18:40.932
They're like,

592
00:18:41.132 --> 00:18:41.653
whoa,

593
00:18:41.853 --> 00:18:42.073
like,

594
00:18:42.133 --> 00:18:43.614
I don't know anymore.

595
00:18:43.674 --> 00:18:43.794
Like,

596
00:18:43.914 --> 00:18:44.715
that's a lot of work.

597
00:18:44.716 --> 00:18:44.935
I'm like,

598
00:18:44.936 --> 00:18:45.055
yeah,

599
00:18:45.056 --> 00:18:45.896
I work seven days a week,

600
00:18:46.516 --> 00:18:49.979
way more than eight hours from the time I wake up till

601
00:18:50.319 --> 00:18:52.580
10 to 3 o'clock in the morning sometimes.

602
00:18:53.441 --> 00:18:54.542
People don't get it.

603
00:18:54.543 --> 00:18:55.142
They don't get it.

604
00:18:55.162 --> 00:18:55.983
It's a lot of work.

605
00:18:56.143 --> 00:18:57.764
I think you'd be brilliant to put a course out.

606
00:18:58.264 --> 00:18:58.385
Oh,

607
00:18:58.386 --> 00:18:58.925
I am for sure.

608
00:18:58.945 --> 00:18:59.485
I'm working on it.

609
00:18:59.486 --> 00:19:00.026
They'd be like,

610
00:19:00.046 --> 00:19:00.266
hey,

611
00:19:00.686 --> 00:19:05.209
for X amount of dollars a month and you get these videos that drop and here it is and this is how I've done it.

612
00:19:05.409 --> 00:19:07.871
And because people just,

613
00:19:07.891 --> 00:19:08.612
it's perception.

614
00:19:08.772 --> 00:19:08.892
Yep.

615
00:19:09.640 --> 00:19:09.880
Right.

616
00:19:09.881 --> 00:19:10.140
It is.

617
00:19:10.621 --> 00:19:10.861
And

618
00:19:11.241 --> 00:19:13.502
I think one of the biggest misconceptions is that,

619
00:19:13.562 --> 00:19:13.802
again,

620
00:19:14.083 --> 00:19:14.923
there's pretty privilege.

621
00:19:15.423 --> 00:19:15.663
You know,

622
00:19:16.364 --> 00:19:17.344
you get more views than I do.

623
00:19:17.544 --> 00:19:18.025
I get it.

624
00:19:18.165 --> 00:19:18.285
No,

625
00:19:18.765 --> 00:19:19.125
I get it.

626
00:19:19.126 --> 00:19:19.826
It's not true.

627
00:19:19.906 --> 00:19:20.366
I get it.

628
00:19:20.886 --> 00:19:25.689
But it's also it really doesn't matter how you look if your message is good.

629
00:19:26.329 --> 00:19:26.570
Right.

630
00:19:26.610 --> 00:19:26.750
Like,

631
00:19:27.150 --> 00:19:28.951
can you share your thoughts on that?

632
00:19:30.332 --> 00:19:33.914
I think pretty privilege used to work on social media.

633
00:19:34.634 --> 00:19:37.896
Now you can't just look cute like you have to have.

634
00:19:38.116 --> 00:19:39.117
a personality.

635
00:19:39.198 --> 00:19:41.340
You have to bring something to the table,

636
00:19:41.441 --> 00:19:42.322
either education,

637
00:19:42.402 --> 00:19:42.983
entertainment.

638
00:19:43.003 --> 00:19:43.443
You just,

639
00:19:44.044 --> 00:19:44.304
yes,

640
00:19:44.465 --> 00:19:46.828
rarely there's some girls are just so pretty that they just

641
00:19:47.292 --> 00:19:49.173
lip-sync a song and they get billions of views.

642
00:19:49.293 --> 00:19:49.514
Yes,

643
00:19:49.814 --> 00:19:50.955
there's rare occasions,

644
00:19:51.375 --> 00:19:51.955
very rare,

645
00:19:51.995 --> 00:19:53.436
like negative 1%

646
00:19:53.757 --> 00:19:54.097
chance.

647
00:19:54.437 --> 00:19:55.378
But mostly now,

648
00:19:55.738 --> 00:19:56.899
you just can't be an IG model.

649
00:19:57.179 --> 00:19:57.839
Nobody cares.

650
00:19:59.260 --> 00:20:00.161
Are you bringing entertainment?

651
00:20:00.162 --> 00:20:00.941
Are you doing skits?

652
00:20:00.982 --> 00:20:02.403
Are you bringing education?

653
00:20:02.404 --> 00:20:05.064
Are you telling us how to make money from this or that,

654
00:20:05.124 --> 00:20:06.145
like your business?

655
00:20:06.225 --> 00:20:07.826
So yeah,

656
00:20:08.267 --> 00:20:10.408
I don't think pretty privilege works anymore,

657
00:20:10.508 --> 00:20:13.730
like maybe back in the day on social media wise.

658
00:20:13.950 --> 00:20:14.391
I agree.

659
00:20:14.771 --> 00:20:15.832
I think that now

660
00:20:16.740 --> 00:20:19.661
The greatest commodity that we have is our attention.

661
00:20:19.841 --> 00:20:20.062
Yes.

662
00:20:20.342 --> 00:20:21.742
The attention span of a goldfish.

663
00:20:21.942 --> 00:20:22.122
Right.

664
00:20:22.483 --> 00:20:23.123
We all do it.

665
00:20:23.243 --> 00:20:23.443
Yeah.

666
00:20:23.444 --> 00:20:24.684
We all are just a squirrel.

667
00:20:24.685 --> 00:20:25.624
We're all over the place.

668
00:20:25.704 --> 00:20:32.807
And so to have on your phone and you are scrolling and looking at TikTok videos or whatever,

669
00:20:33.287 --> 00:20:34.428
like you've got like,

670
00:20:34.448 --> 00:20:34.688
it's like,

671
00:20:34.689 --> 00:20:39.130
I think it's like 1.2 seconds-ish to get someone's attention with a good hook.

672
00:20:39.330 --> 00:20:39.510
Yeah.

673
00:20:39.690 --> 00:20:40.971
And yes,

674
00:20:41.051 --> 00:20:43.012
it's got to be somewhat aesthetically pleasing.

675
00:20:43.412 --> 00:20:43.572
Like.

676
00:20:43.732 --> 00:20:45.633
You can't look like your head looks like your neck threw up.

677
00:20:45.954 --> 00:20:47.735
You've got to put a little bit of effort into it.

678
00:20:48.115 --> 00:20:53.339
But bring something that is entertaining and or educational to me.

679
00:20:53.999 --> 00:20:55.280
And then I'm going to watch it.

680
00:20:55.360 --> 00:20:56.120
And more importantly,

681
00:20:56.401 --> 00:20:57.441
I'm going to save it.

682
00:20:57.541 --> 00:20:58.982
I'm going to share it with my friends.

683
00:20:59.403 --> 00:20:59.643
You know,

684
00:20:59.683 --> 00:21:00.263
the whole thing.

685
00:21:00.283 --> 00:21:02.144
I'm going to follow the content creator.

686
00:21:02.645 --> 00:21:05.267
And because I know that they're telling a story and they're doing more stuff.

687
00:21:06.387 --> 00:21:06.828
I love it.

688
00:21:07.048 --> 00:21:07.188
Yeah.

689
00:21:07.608 --> 00:21:07.888
Right?

690
00:21:08.008 --> 00:21:08.189
Yeah.

691
00:21:08.869 --> 00:21:09.029
Yeah,

692
00:21:09.089 --> 00:21:09.509
of course.

693
00:21:09.529 --> 00:21:09.750
I mean,

694
00:21:09.770 --> 00:21:10.270
of course,

695
00:21:10.530 --> 00:21:12.672
if you are very attractive,

696
00:21:12.712 --> 00:21:13.092
that does.

697
00:21:13.352 --> 00:21:13.572
help.

698
00:21:13.612 --> 00:21:14.073
Doesn't hurt.

699
00:21:14.353 --> 00:21:15.094
It does help,

700
00:21:15.374 --> 00:21:15.654
you know,

701
00:21:16.535 --> 00:21:20.778
rather than somebody who doesn't look like a perfect Barbie model.

702
00:21:21.299 --> 00:21:23.380
I do see creators who might do the same thing as me,

703
00:21:23.500 --> 00:21:26.102
but just because they're super duper hot and,

704
00:21:26.243 --> 00:21:26.563
you know,

705
00:21:27.063 --> 00:21:30.026
are thin and this and that and not a mom like me,

706
00:21:30.126 --> 00:21:32.608
they might get more views just because they're hotter.

707
00:21:32.648 --> 00:21:32.808
But,

708
00:21:32.988 --> 00:21:33.248
you know,

709
00:21:33.629 --> 00:21:34.069
that's life.

710
00:21:34.109 --> 00:21:35.670
I got to be funnier than what it's.

711
00:21:36.351 --> 00:21:36.771
My friend,

712
00:21:36.871 --> 00:21:42.456
it's something that if you are attractive and you can speak and you have a brain,

713
00:21:42.796 --> 00:21:43.356
You're lethal.

714
00:21:43.957 --> 00:21:44.597
I'm telling you.

715
00:21:44.637 --> 00:21:47.938
You are freaking lethal in the business world.

716
00:21:47.998 --> 00:21:49.199
I agree.

717
00:21:49.219 --> 00:21:49.519
Right?

718
00:21:49.579 --> 00:21:49.859
Yes.

719
00:21:50.199 --> 00:21:50.419
Yes.

720
00:21:50.1000 --> 00:21:51.420
For sure.

721
00:21:51.421 --> 00:21:52.140
Because it's,

722
00:21:52.220 --> 00:21:52.900
and look at like,

723
00:21:52.920 --> 00:21:54.221
you work with Brand Bomb PR,

724
00:21:54.441 --> 00:21:55.241
whom I love,

725
00:21:55.381 --> 00:21:56.422
and we love Lindsay.

726
00:21:56.423 --> 00:21:57.462
We love Lindsay.

727
00:21:57.502 --> 00:21:58.323
Lindsay is the,

728
00:21:58.483 --> 00:21:58.963
you can't swear,

729
00:21:59.043 --> 00:21:59.763
Lindsay's the shit.

730
00:21:59.963 --> 00:22:00.363
She is.

731
00:22:00.444 --> 00:22:00.624
Right?

732
00:22:00.625 --> 00:22:01.344
If you have a business,

733
00:22:01.584 --> 00:22:03.725
and you're going to get more publicity for your business,

734
00:22:04.005 --> 00:22:05.206
you want to call Brand Bomb PR.

735
00:22:05.346 --> 00:22:05.546
Yes.

736
00:22:05.566 --> 00:22:07.006
And they're not paying me for this.

737
00:22:07.246 --> 00:22:08.187
You're not paid to be here.

738
00:22:08.527 --> 00:22:08.847
It's just,

739
00:22:09.027 --> 00:22:09.727
I love Lindsay.

740
00:22:09.868 --> 00:22:10.188
Yeah,

741
00:22:10.189 --> 00:22:10.728
she's amazing.

742
00:22:11.128 --> 00:22:34.842
the bee's knees she is right and it's something that she is somebody that she's attractive yes she is like you talk to her and she's just one of the nicest people ever and everybody that's there alex all of them everyone that's there wonderful yeah wonderful people but they're also they bring it they do hard-working women there's value that's there it's

743
00:22:34.902 --> 00:22:38.644
not just pretty faces nope right and And that's like.

744
00:22:38.904 --> 00:22:55.759
you're walking your razor's edge even like how she hires like people like you and other and other the other girls are there i'm like i have no idea how she how she find these people well it's the thing it ain't on freaking indeed.com you know she's not going on craigslist exactly job searches exactly to get these people to get you know to get you but

745
00:22:55.799 --> 00:23:06.008
it's something that i think content creators nowadays like we said before yeah you've got to have a look whether that look is okay you You could be a...

746
00:23:07.260 --> 00:23:23.688
overweight guy with an oily t-zone and more chins in a chinese phone book it's okay it's all good because if you bring some type of humor or some type of opinion that you stand on from from your life experience that equates to value for a target audience that's

747
00:23:23.728 --> 00:23:31.411
all you need you win exactly and some people takes longer than others but like you said how long did you go and got nothing like three four years.

748
00:23:31.611 --> 00:23:31.931
Right.

749
00:23:32.271 --> 00:23:33.292
But most people would have quit.

750
00:23:33.704 --> 00:23:50.794
where and mr beast i think it was like seven years yeah of him posting on long form content which is the hardest i know i get hardly any views on my long form some not a lot yeah and but the the a lot of my clips will go yeah those will do well but

751
00:23:50.834 --> 00:24:01.200
it's like oh my god because you're just it's months and years of screaming in an echo chamber yeah right what was it that kept you going

752
00:24:01.380 --> 00:24:04.602
all those years of not getting views on your content.

753
00:24:04.662 --> 00:24:05.503
And to continue.

754
00:24:05.583 --> 00:24:06.464
And to continue.

755
00:24:06.744 --> 00:24:07.684
I guess delusion,

756
00:24:08.245 --> 00:24:08.945
delusion.

757
00:24:09.586 --> 00:24:12.448
I don't know if it's delusional or just my mindset.

758
00:24:12.628 --> 00:24:17.231
I'm just such a go-getter and competitive person.

759
00:24:17.271 --> 00:24:18.412
Like even in the military,

760
00:24:18.892 --> 00:24:23.635
if there is something that was unrealistic or a goal that I just want to do it like,

761
00:24:23.675 --> 00:24:23.795
oh,

762
00:24:23.796 --> 00:24:27.058
I'm going to be the first girl to graduate air assault school,

763
00:24:27.098 --> 00:24:30.220
my unit in like 20 years or something like that.

764
00:24:30.540 --> 00:24:30.900
Guess what?

765
00:24:30.981 --> 00:24:31.381
I did it.

766
00:24:31.481 --> 00:24:32.362
I practiced.

767
00:24:32.363 --> 00:24:33.003
That's for you.

768
00:24:33.223 --> 00:24:33.623
Thank you.

769
00:24:34.104 --> 00:24:35.245
I trained myself,

770
00:24:35.325 --> 00:24:36.706
practiced after hours.

771
00:24:36.726 --> 00:24:37.007
I'm like,

772
00:24:37.127 --> 00:24:43.213
I'm going to do it or I'm going to become a non-commissioned officer by 22 years old in the Army.

773
00:24:43.273 --> 00:24:44.134
And I did it.

774
00:24:44.214 --> 00:24:46.276
I studied with my learning disorder,

775
00:24:46.356 --> 00:24:47.077
barely could read,

776
00:24:47.097 --> 00:24:48.659
and I passed all the tests.

777
00:24:49.199 --> 00:24:49.740
Same with.

778
00:24:50.322 --> 00:24:51.703
dental school and everything else I did,

779
00:24:51.704 --> 00:24:52.004
I'm like,

780
00:24:52.364 --> 00:24:53.805
I know this is going to be a challenge,

781
00:24:53.825 --> 00:24:56.208
but I'm not going to give up until I get to my goal.

782
00:24:56.408 --> 00:24:57.289
It's just a mindset thing.

783
00:24:57.309 --> 00:24:58.390
I think everybody's different.

784
00:24:58.730 --> 00:25:00.072
Some people have that mindset.

785
00:25:00.112 --> 00:25:00.852
Some people don't.

786
00:25:00.872 --> 00:25:01.393
And I'm just,

787
00:25:01.673 --> 00:25:02.234
if I have a goal,

788
00:25:02.254 --> 00:25:04.056
I'm going to do every step I can take,

789
00:25:04.556 --> 00:25:05.957
whether I'm failing,

790
00:25:05.977 --> 00:25:08.460
I'm going to learn and just keep researching.

791
00:25:08.461 --> 00:25:08.660
I'm like,

792
00:25:08.661 --> 00:25:09.601
if other people could do it,

793
00:25:09.661 --> 00:25:10.602
then why can't I?

794
00:25:10.922 --> 00:25:12.504
If millions of people can do it,

795
00:25:12.505 --> 00:25:12.764
I'm like,

796
00:25:13.745 --> 00:25:14.546
of course I can do it.

797
00:25:15.430 --> 00:25:17.651
And if you're cool to talk about it,

798
00:25:17.652 --> 00:25:19.051
you mentioned your learning disability.

799
00:25:19.251 --> 00:25:19.411
Yes.

800
00:25:19.751 --> 00:25:24.993
What is it and how have you weaponized it to become who you are now?

801
00:25:25.653 --> 00:25:26.553
Weaponized it?

802
00:25:27.393 --> 00:25:32.275
I have dyslexia and a speech impediment called cluttering.

803
00:25:32.595 --> 00:25:34.495
I have ADHD and autism.

804
00:25:35.076 --> 00:25:37.256
So with dyslexia,

805
00:25:39.757 --> 00:25:43.198
I just have trouble reading math.

806
00:25:43.858 --> 00:25:44.479
Now I'm good.

807
00:25:44.539 --> 00:25:47.220
I finally trained myself over the years.

808
00:25:47.221 --> 00:25:49.441
So basically in elementary school,

809
00:25:49.442 --> 00:25:49.802
middle school,

810
00:25:49.842 --> 00:25:50.342
high school,

811
00:25:51.823 --> 00:25:53.324
school has one way of teaching.

812
00:25:54.124 --> 00:25:55.625
I didn't know I had a learning disorder.

813
00:25:55.725 --> 00:25:56.686
I just thought I was stupid.

814
00:25:57.086 --> 00:25:57.206
So

815
00:25:58.627 --> 00:25:59.607
I'm barely passing.

816
00:25:59.608 --> 00:26:00.268
I'm making it,

817
00:26:00.408 --> 00:26:03.049
but I just learn different from people.

818
00:26:03.650 --> 00:26:04.810
So in college,

819
00:26:04.830 --> 00:26:07.072
when you have to pay for school,

820
00:26:07.492 --> 00:26:07.752
I'm like,

821
00:26:07.912 --> 00:26:08.893
I can't mess up.

822
00:26:09.033 --> 00:26:09.153
So

823
00:26:10.074 --> 00:26:10.814
I figured out.

824
00:26:11.150 --> 00:26:11.650
myself,

825
00:26:11.670 --> 00:26:13.812
how to train myself to learn.

826
00:26:13.852 --> 00:26:14.092
I'm like,

827
00:26:14.152 --> 00:26:14.372
okay,

828
00:26:14.653 --> 00:26:16.854
I learned differently from people.

829
00:26:16.894 --> 00:26:23.659
I figured out that I have to make a song or I have to make drawings or I have to do this and that.

830
00:26:23.719 --> 00:26:28.002
So I self-taught myself how to go over these obstacles.

831
00:26:28.462 --> 00:26:31.064
And when it comes to my speech impediment,

832
00:26:31.144 --> 00:26:32.685
just being on the camera more,

833
00:26:32.825 --> 00:26:35.987
like being on the camera more.

834
00:26:36.267 --> 00:26:37.328
I've done panels,

835
00:26:37.408 --> 00:26:38.109
podcasts,

836
00:26:38.110 --> 00:26:38.629
TV shows.

837
00:26:38.689 --> 00:26:39.389
I've done it all.

838
00:26:39.490 --> 00:26:40.070
I stuttered.

839
00:26:40.270 --> 00:26:56.505
it is what it is like i can't help it i'm born with it but i learned that the more i do it the more confident i get and the less i struggle if that makes sense do you think that if and when you do stutter or you do have a hiccup yes that it makes you more human yeah

840
00:26:56.525 --> 00:27:05.374
to your audience and it makes you more relatable when they go gosh she's gorgeous but she just flubbed up that line yeah she's just like me i can't say that either

841
00:27:06.254 --> 00:27:27.349
right because when i hear that i'm i'm an optimist with stuff so it's like when i hear you saying that it's like okay if i'm watching you at home and you're on channel 13 news here talking about something and you lose your train of thought for a second i'm like oh my god i do the same thing every goddamn day yeah i thought with something that's true that's very true i do edit it out i'm not gonna lie i

842
00:27:27.389 --> 00:27:33.613
so like it takes a hundred takes for me to like do any talking video any voiceover,

843
00:27:33.633 --> 00:27:34.934
it takes me 100 takes.

844
00:27:36.134 --> 00:27:40.696
Just because their attention span is so short that I can't be like,

845
00:27:40.836 --> 00:27:41.036
and,

846
00:27:41.516 --> 00:27:41.656
oh,

847
00:27:41.776 --> 00:27:42.017
sorry,

848
00:27:42.197 --> 00:27:42.417
oops,

849
00:27:42.497 --> 00:27:45.018
like the video's done by the time I figure it out.

850
00:27:45.398 --> 00:27:47.219
So for attention span purposes,

851
00:27:47.599 --> 00:27:48.799
I do cut it out,

852
00:27:48.899 --> 00:27:49.660
my bloopers.

853
00:27:50.340 --> 00:27:54.902
There has been videos where I just did non-cuts just to show them like I do have a,

854
00:27:55.282 --> 00:27:55.842
this is real.

855
00:27:56.302 --> 00:27:57.343
And it did well,

856
00:27:57.443 --> 00:28:00.284
like when I had the real organic,

857
00:28:00.444 --> 00:28:01.224
this is no cuts,

858
00:28:01.225 --> 00:28:02.105
it might be a long video,

859
00:28:02.545 --> 00:28:04.686
but this is me explaining a story without.

860
00:28:05.302 --> 00:28:07.364
cutting out my stuttering or cluttering,

861
00:28:07.404 --> 00:28:08.344
whatever you want to call it.

862
00:28:08.404 --> 00:28:09.285
So it's,

863
00:28:09.565 --> 00:28:12.167
it's something that we all have something.

864
00:28:12.507 --> 00:28:12.748
Yes.

865
00:28:12.908 --> 00:28:13.568
That we deal with.

866
00:28:13.708 --> 00:28:13.908
Yes.

867
00:28:14.149 --> 00:28:15.049
Everybody's perfect.

868
00:28:15.109 --> 00:28:16.010
No one's perfect,

869
00:28:16.070 --> 00:28:16.590
my friend.

870
00:28:17.091 --> 00:28:20.133
And it's more about how do you overcome that?

871
00:28:21.494 --> 00:28:21.734
You know,

872
00:28:21.754 --> 00:28:21.914
like,

873
00:28:22.275 --> 00:28:22.415
like,

874
00:28:22.455 --> 00:28:22.815
how do you,

875
00:28:23.376 --> 00:28:24.176
how do you do it as,

876
00:28:24.216 --> 00:28:24.456
you know,

877
00:28:24.516 --> 00:28:28.820
you're a mom and how do you be a good example to your kids?

878
00:28:29.160 --> 00:28:29.340
Yeah.

879
00:28:29.660 --> 00:28:29.780
If,

880
00:28:29.1000 --> 00:28:30.641
if they,

881
00:28:30.741 --> 00:28:31.842
if they might have stuff.

882
00:28:32.262 --> 00:28:33.744
That you pass on to them genetically,

883
00:28:34.005 --> 00:28:34.145
which

884
00:28:34.625 --> 00:28:35.226
I have ADHD.

885
00:28:35.446 --> 00:28:36.207
Both my kids have it.

886
00:28:36.408 --> 00:28:36.528
Yeah.

887
00:28:36.668 --> 00:28:37.870
And I'm teaching them what to do.

888
00:28:38.230 --> 00:28:38.350
Yeah.

889
00:28:39.371 --> 00:28:41.775
How do you use that again as a positive as a mom?

890
00:28:42.656 --> 00:28:45.960
The good thing is since I have it and if they have it,

891
00:28:46.020 --> 00:28:48.163
like it's easy for me to be in their shoes.

892
00:28:48.623 --> 00:28:50.506
I didn't have that growing up because,

893
00:28:50.686 --> 00:28:50.966
you know.

894
00:28:51.790 --> 00:28:53.970
That wasn't popular back 30 years ago.

895
00:28:54.091 --> 00:28:55.431
Nobody was talking about ADHD,

896
00:28:55.810 --> 00:28:56.470
autism,

897
00:28:56.771 --> 00:28:57.353
dyslexia.

898
00:28:57.670 --> 00:28:58.693
Shut up and sit in the car.

899
00:28:59.572 --> 00:29:00.111
So

900
00:29:01.009 --> 00:29:01.736
30 years ago,

901
00:29:01.994 --> 00:29:02.869
that wasn't a topic.

902
00:29:02.892 --> 00:29:03.869
So I was struggling.

903
00:29:03.870 --> 00:29:04.392
It is what it is.

904
00:29:04.393 --> 00:29:06.197
They just put me in special classes and called it a day.

905
00:29:07.236 --> 00:29:09.572
But now that I'm aware and I study psychology,

906
00:29:09.650 --> 00:29:11.712
I'm very into all of those topics.

907
00:29:12.338 --> 00:29:13.541
I give them guidance.

908
00:29:13.556 --> 00:29:15.134
If I teach them of my daughter,

909
00:29:15.416 --> 00:29:16.056
my youngest daughter,

910
00:29:16.088 --> 00:29:18.119
she has a learning disorder as well.

911
00:29:18.134 --> 00:29:19.744
So she might struggle with her homework.

912
00:29:19.745 --> 00:29:20.197
And I was like,

913
00:29:20.358 --> 00:29:20.638
okay,

914
00:29:20.899 --> 00:29:22.581
this is how we can do it a different way.

915
00:29:22.641 --> 00:29:27.247
We'll make it fun instead of getting frustrated with her so she could gain her confidence.

916
00:29:27.248 --> 00:29:28.606
I think a lot of it is just confidence.

917
00:29:28.607 --> 00:29:29.364
She's insecure.

918
00:29:29.505 --> 00:29:30.809
And I was insecure because,

919
00:29:30.887 --> 00:29:31.012
oh,

920
00:29:31.145 --> 00:29:31.512
I don't know.

921
00:29:31.653 --> 00:29:32.294
It's overwhelming.

922
00:29:32.295 --> 00:29:33.434
I don't even want to think about it.

923
00:29:33.833 --> 00:29:35.333
So just coming from my shoes,

924
00:29:35.356 --> 00:29:36.794
I think that helps.

925
00:29:36.856 --> 00:29:37.653
And when it comes to me,

926
00:29:37.669 --> 00:29:38.481
I did a lot of therapy.

927
00:29:39.434 --> 00:29:39.997
I did a lot.

928
00:29:40.059 --> 00:29:40.294
Amen,

929
00:29:40.372 --> 00:29:40.700
sister.

930
00:29:40.981 --> 00:29:41.294
Amen.

931
00:29:41.544 --> 00:29:42.544
I did a lot of therapy.

932
00:29:42.575 --> 00:29:43.684
I did a lot of research.

933
00:29:43.716 --> 00:29:46.481
And I think that helped me accept my flaws.

934
00:29:46.762 --> 00:29:47.090
It's like,

935
00:29:47.091 --> 00:29:48.544
if you don't like me because of my flaws and

936
00:29:48.774 --> 00:29:49.595
you should have been in my life.

937
00:29:49.615 --> 00:29:51.276
So I just accept who I am.

938
00:29:51.436 --> 00:29:51.897
I love that.

939
00:29:51.958 --> 00:29:56.819
I think that the second you accept your imperfections,

940
00:29:57.421 --> 00:29:58.921
you are a more perfect person.

941
00:29:59.006 --> 00:29:59.303
Yes.

942
00:29:59.983 --> 00:30:00.905
It's life-changing.

943
00:30:00.928 --> 00:30:02.030
That'd be a good fortune cookie.

944
00:30:02.031 --> 00:30:02.428
I like that.

945
00:30:02.546 --> 00:30:04.069
Somebody should run that over to Spring Mountain,

946
00:30:04.725 --> 00:30:06.053
Chinatown and go run that.

947
00:30:06.054 --> 00:30:07.694
A nice little quote.

948
00:30:07.695 --> 00:30:10.069
I just think that we're all not perfect.

949
00:30:10.413 --> 00:30:12.944
And when you see stuff on social media a lot,

950
00:30:13.725 --> 00:30:13.897
it's...

951
00:30:14.318 --> 00:30:15.780
and this is something I wanted to bring back now,

952
00:30:15.819 --> 00:30:18.282
is like I'm a big fan of Joe Rogan and his podcast.

953
00:30:18.321 --> 00:30:19.462
And he's been open.

954
00:30:19.485 --> 00:30:20.645
He's one of the smartest guys around.

955
00:30:20.684 --> 00:30:24.985
He's done tens of thousands of episodes and over 50%

956
00:30:25.891 --> 00:30:29.595
of the comments that we're seeing online on social media are bots.

957
00:30:30.571 --> 00:30:31.430
They're not real people.

958
00:30:31.993 --> 00:30:32.634
They're bots.

959
00:30:32.743 --> 00:30:32.852
Oh,

960
00:30:32.853 --> 00:30:33.024
yeah,

961
00:30:33.025 --> 00:30:33.540
that is true.

962
00:30:33.556 --> 00:30:34.102
And a lot of it,

963
00:30:34.118 --> 00:30:35.540
like if you don't see someone's picture,

964
00:30:35.587 --> 00:30:36.274
if it's like the egg,

965
00:30:36.743 --> 00:30:39.602
or if it's just like a picture of something and it's not a person,

966
00:30:40.056 --> 00:30:41.930
or it's a person but it's pixelated.

967
00:30:42.430 --> 00:30:44.312
There's a very good chance that's a bot.

968
00:30:44.552 --> 00:30:44.773
Yes.

969
00:30:45.074 --> 00:30:51.937
And it's trying to promote discourse and just imbalance in our culture.

970
00:30:53.101 --> 00:30:54.679
So when things happen,

971
00:30:55.085 --> 00:30:56.304
and especially if things are,

972
00:30:57.007 --> 00:30:59.359
there's always something you could yell at somebody about with their post,

973
00:30:59.609 --> 00:31:00.234
no matter what.

974
00:31:00.265 --> 00:31:00.952
No matter what.

975
00:31:01.093 --> 00:31:04.609
And ever since I learned that from him,

976
00:31:05.406 --> 00:31:08.874
I give myself much more grace that when I see something that comes on,

977
00:31:09.202 --> 00:31:09.937
I'll just block it.

978
00:31:10.093 --> 00:31:10.312
Yeah.

979
00:31:10.722 --> 00:31:10.962
You know,

980
00:31:11.043 --> 00:31:12.283
I don't need that in my life.

981
00:31:12.284 --> 00:31:13.164
You block everybody.

982
00:31:13.264 --> 00:31:13.484
Right?

983
00:31:13.705 --> 00:31:14.406
You just block it.

984
00:31:14.564 --> 00:31:14.967
Yeah.

985
00:31:15.025 --> 00:31:19.127
Let's talk about that for a second because for content creators that are getting into this,

986
00:31:19.549 --> 00:31:20.510
you've got to have a thick skin.

987
00:31:20.791 --> 00:31:21.314
You have to.

988
00:31:21.315 --> 00:31:22.854
You can't take that shit personally.

989
00:31:23.057 --> 00:31:23.893
When someone comes at you,

990
00:31:23.894 --> 00:31:24.416
and there's a 50%

991
00:31:24.799 --> 00:31:25.018
chance,

992
00:31:25.033 --> 00:31:25.393
by the way,

993
00:31:25.674 --> 00:31:26.275
it's a bot.

994
00:31:26.494 --> 00:31:26.674
Yeah.

995
00:31:26.675 --> 00:31:27.611
So even then,

996
00:31:27.705 --> 00:31:28.736
don't take it personally.

997
00:31:29.580 --> 00:31:31.377
How did you handle in the beginning,

998
00:31:31.440 --> 00:31:31.658
like,

999
00:31:31.986 --> 00:31:33.564
remember like that first one?

1000
00:31:33.924 --> 00:31:37.721
And then how did you evolve into developing that tortoise shell on your back?

1001
00:31:37.814 --> 00:31:38.174
Oh my goodness.

1002
00:31:38.175 --> 00:31:39.283
To be able to deflect the...

1003
00:31:39.866 --> 00:31:41.868
The negative comments that you get.

1004
00:31:42.329 --> 00:31:42.848
At the beginning,

1005
00:31:42.870 --> 00:31:43.090
I'm like,

1006
00:31:43.110 --> 00:31:43.229
oh,

1007
00:31:43.350 --> 00:31:44.110
I was struggling.

1008
00:31:44.610 --> 00:31:48.637
But I was personally struggling anyways with my self-esteem and stuff like that.

1009
00:31:49.239 --> 00:31:49.575
Anyways,

1010
00:31:49.879 --> 00:31:50.176
you know,

1011
00:31:50.278 --> 00:31:52.301
so it just made it worse.

1012
00:31:52.481 --> 00:31:55.840
I'm like validating all the negative things I thought about myself.

1013
00:31:55.887 --> 00:32:02.512
And a lot of times the comments are so not true that it drives me crazy.

1014
00:32:02.622 --> 00:32:04.887
Like I just want to prove that you're wrong.

1015
00:32:05.668 --> 00:32:06.918
And it's just so pointless.

1016
00:32:06.934 --> 00:32:07.840
It's just so pointless.

1017
00:32:08.231 --> 00:32:09.153
But over time...

1018
00:32:09.838 --> 00:32:10.999
I just think to myself,

1019
00:32:11.300 --> 00:32:13.503
either they're bots,

1020
00:32:13.561 --> 00:32:14.124
fake accounts.

1021
00:32:14.125 --> 00:32:14.382
I'm like,

1022
00:32:14.702 --> 00:32:16.085
this doesn't happen in real life.

1023
00:32:16.284 --> 00:32:19.366
These people will never come up to me and say this or that.

1024
00:32:19.367 --> 00:32:25.913
It's just fake people behind the screen trying to get on people's nerves because they're unhappy with themselves or they have time.

1025
00:32:25.929 --> 00:32:26.991
If you have time for that,

1026
00:32:27.022 --> 00:32:33.897
then obviously something's not going right in your life to make a fake account and talk bad about innocent people.

1027
00:32:33.960 --> 00:32:35.366
So I just see it like that.

1028
00:32:35.429 --> 00:32:35.960
Now I'm just like,

1029
00:32:35.991 --> 00:32:36.210
okay,

1030
00:32:36.241 --> 00:32:36.569
anyways,

1031
00:32:36.632 --> 00:32:37.038
block.

1032
00:32:37.272 --> 00:32:39.022
But it did take some time at the beginning.

1033
00:32:40.347 --> 00:32:42.649
I want to dive deeper into this because it's something,

1034
00:32:42.729 --> 00:32:42.988
again,

1035
00:32:43.330 --> 00:32:45.551
to me it's right up there with content creators.

1036
00:32:45.571 --> 00:32:46.254
It's easy to do.

1037
00:32:46.574 --> 00:32:47.574
You don't work that hard.

1038
00:32:47.653 --> 00:32:48.457
It's easy to make money.

1039
00:32:49.012 --> 00:32:51.738
It's also dealing with the dark side,

1040
00:32:52.598 --> 00:32:54.801
which is nasty comments that people will say.

1041
00:32:55.442 --> 00:32:58.442
And how do you go about,

1042
00:32:58.551 --> 00:32:59.270
like I said before,

1043
00:32:59.301 --> 00:33:01.285
developing that tortoise shell on your back?

1044
00:33:01.692 --> 00:33:02.770
Because in the beginning,

1045
00:33:02.848 --> 00:33:03.035
yes,

1046
00:33:03.067 --> 00:33:04.473
like you're fighting back with these people.

1047
00:33:04.488 --> 00:33:06.129
You can't wait to pull over and go back.

1048
00:33:07.192 --> 00:33:08.629
And then you get to a point where you go.

1049
00:33:08.858 --> 00:33:09.038
Okay,

1050
00:33:09.138 --> 00:33:11.422
they're having a bad day or it's a bot block.

1051
00:33:11.500 --> 00:33:11.660
Yeah.

1052
00:33:12.402 --> 00:33:20.472
So walk me through how you went through your like maturation process of growth to be able to deflect all of that.

1053
00:33:20.527 --> 00:33:20.886
And just,

1054
00:33:21.410 --> 00:33:21.652
you know,

1055
00:33:22.168 --> 00:33:23.496
it's unicorns jump with your rainbows.

1056
00:33:23.613 --> 00:33:25.410
Yeah.

1057
00:33:25.411 --> 00:33:26.769
And really to give yourself grace.

1058
00:33:27.222 --> 00:33:27.504
Yeah.

1059
00:33:28.082 --> 00:33:31.176
I think my success helped more.

1060
00:33:31.316 --> 00:33:31.519
Like,

1061
00:33:31.535 --> 00:33:32.629
I think I'm like,

1062
00:33:32.894 --> 00:33:34.097
I am doing great.

1063
00:33:34.457 --> 00:33:35.238
I'm doing great.

1064
00:33:35.504 --> 00:33:36.800
So I don't see Beyonce.

1065
00:33:37.402 --> 00:33:48.329
arguing in the comments when they say a lot of things or any other celebrity they deal with it nobody's gonna argue with people who's non-existent so it's just a mindset change I'm like I'm happy

1066
00:33:49.064 --> 00:33:49.705
They're unhappy,

1067
00:33:49.825 --> 00:33:50.325
obviously.

1068
00:33:51.146 --> 00:33:53.927
And I studied psychology the last eight years.

1069
00:33:53.928 --> 00:33:58.630
So that helped me realize that these are just unhappy people and I kind of feel bad.

1070
00:33:58.677 --> 00:33:58.935
Like,

1071
00:33:59.356 --> 00:33:59.614
dang,

1072
00:33:59.615 --> 00:34:00.435
they need some therapy.

1073
00:34:00.958 --> 00:34:02.239
So I just think of it like that.

1074
00:34:02.255 --> 00:34:02.560
I mean,

1075
00:34:02.896 --> 00:34:03.294
like you said,

1076
00:34:03.341 --> 00:34:04.536
half of them are bots too.

1077
00:34:05.247 --> 00:34:06.356
I don't take it personal.

1078
00:34:06.466 --> 00:34:08.982
I just block because I don't want negativity on my page.

1079
00:34:08.997 --> 00:34:09.544
It's my page.

1080
00:34:09.622 --> 00:34:11.419
I get to pick who I want on there.

1081
00:34:11.450 --> 00:34:11.872
So I'm like,

1082
00:34:12.341 --> 00:34:13.106
no negativity.

1083
00:34:13.591 --> 00:34:13.966
Goodbye,

1084
00:34:14.075 --> 00:34:14.372
block.

1085
00:34:15.325 --> 00:34:16.950
I'm all for engagement farming.

1086
00:34:17.216 --> 00:34:18.419
and if someone leaves a...

1087
00:34:18.796 --> 00:34:20.178
If someone leaves a positive comment,

1088
00:34:22.481 --> 00:34:24.262
100%

1089
00:34:24.263 --> 00:34:24.481
of the time.

1090
00:34:24.821 --> 00:34:28.828
Or whenever someone shares one of my pieces of content to their story,

1091
00:34:28.907 --> 00:34:31.110
95%

1092
00:34:31.289 --> 00:34:31.789
of the time,

1093
00:34:32.149 --> 00:34:35.110
I reply back with a thanks and a prayer hands emoji and I like it.

1094
00:34:35.111 --> 00:34:36.813
Because if they've taken the time to do that,

1095
00:34:36.814 --> 00:34:39.172
to share it to their audience of one or one million,

1096
00:34:39.735 --> 00:34:41.797
thank you for doing that.

1097
00:34:41.813 --> 00:34:42.204
I agree.

1098
00:34:42.594 --> 00:34:43.625
That's a part I love.

1099
00:34:43.828 --> 00:34:44.094
Me too.

1100
00:34:44.360 --> 00:34:44.688
Right?

1101
00:34:44.828 --> 00:34:45.016
Yeah.

1102
00:34:46.141 --> 00:34:46.610
it's just

1103
00:34:46.808 --> 00:34:48.430
It's doubling down on you.

1104
00:34:48.790 --> 00:34:49.110
Yes,

1105
00:34:49.331 --> 00:34:49.530
yes,

1106
00:34:49.591 --> 00:34:49.731
yes.

1107
00:34:49.790 --> 00:34:50.052
I mean,

1108
00:34:50.110 --> 00:34:52.853
I'm one of the creators who try to reply to every single comment.

1109
00:34:53.173 --> 00:34:53.313
Like,

1110
00:34:53.333 --> 00:34:54.317
that's what I'm known for.

1111
00:34:54.880 --> 00:35:01.481
And I used to reply to every single DM and build a relationship until things got very strange.

1112
00:35:01.505 --> 00:35:01.724
I'm like,

1113
00:35:01.763 --> 00:35:01.981
okay,

1114
00:35:02.239 --> 00:35:04.005
I got to separate the DMs.

1115
00:35:04.052 --> 00:35:05.224
That's getting strange.

1116
00:35:05.692 --> 00:35:07.020
But other than that,

1117
00:35:07.192 --> 00:35:07.833
the comments,

1118
00:35:08.177 --> 00:35:09.130
every single comment,

1119
00:35:09.333 --> 00:35:10.052
I try to reply.

1120
00:35:10.270 --> 00:35:10.458
Like,

1121
00:35:10.505 --> 00:35:11.099
if possible.

1122
00:35:11.100 --> 00:35:12.692
If the video has 20 million views,

1123
00:35:13.192 --> 00:35:16.302
obviously I can't keep up with that because that's hundreds of thousands of comments.

1124
00:35:16.692 --> 00:35:19.514
But on every video I do because I appreciate without them,

1125
00:35:19.615 --> 00:35:21.537
I wouldn't be here where I'm at.

1126
00:35:21.557 --> 00:35:22.600
I need that audience.

1127
00:35:22.601 --> 00:35:23.420
I need the engagement.

1128
00:35:23.838 --> 00:35:27.545
I appreciate people who have been there with me for the five,

1129
00:35:27.920 --> 00:35:29.084
10 years I've been doing this.

1130
00:35:29.147 --> 00:35:29.264
So

1131
00:35:30.123 --> 00:35:31.670
I remember a lot of their names.

1132
00:35:31.748 --> 00:35:32.748
I appreciate.

1133
00:35:33.061 --> 00:35:33.186
Yeah,

1134
00:35:33.201 --> 00:35:33.467
I know.

1135
00:35:33.483 --> 00:35:35.404
I remember the ones who've been there since day one.

1136
00:35:35.467 --> 00:35:37.373
So I do whatever I can to give,

1137
00:35:37.608 --> 00:35:37.889
you know,

1138
00:35:37.967 --> 00:35:38.654
some love back.

1139
00:35:39.139 --> 00:35:44.139
Did you ever go through a period where to build your engagement and to get algorithm love you would?

1140
00:35:44.768 --> 00:35:46.450
go back at the negative comments?

1141
00:35:48.954 --> 00:35:51.036
Sometimes I would leave them.

1142
00:35:52.075 --> 00:35:56.118
Like if it's a viral video and people are like arguing,

1143
00:35:56.336 --> 00:35:56.836
I leave it.

1144
00:35:56.837 --> 00:35:57.102
I'm like,

1145
00:35:57.118 --> 00:35:58.743
you guys can't have your argument.

1146
00:35:58.744 --> 00:35:58.844
Well,

1147
00:35:58.845 --> 00:35:59.500
that's the best.

1148
00:35:59.501 --> 00:35:59.844
Those are the best.

1149
00:35:59.845 --> 00:36:01.079
If they're fighting in your comments.

1150
00:36:01.829 --> 00:36:03.063
That's the best ones.

1151
00:36:03.141 --> 00:36:03.532
Exactly.

1152
00:36:03.533 --> 00:36:03.844
Bring it,

1153
00:36:03.922 --> 00:36:04.282
bring it,

1154
00:36:04.344 --> 00:36:04.688
bring it.

1155
00:36:04.689 --> 00:36:05.891
If they're fighting in the comments,

1156
00:36:06.188 --> 00:36:06.735
that is gold.

1157
00:36:06.766 --> 00:36:07.407
That is gold.

1158
00:36:07.438 --> 00:36:08.313
Cause I don't got to do anything.

1159
00:36:08.344 --> 00:36:08.907
You guys are,

1160
00:36:09.047 --> 00:36:09.266
you know,

1161
00:36:09.344 --> 00:36:11.500
making the algorithm go for itself.

1162
00:36:11.594 --> 00:36:12.469
So yeah,

1163
00:36:12.594 --> 00:36:12.860
I mean,

1164
00:36:13.110 --> 00:36:13.969
there is times.

1165
00:36:14.244 --> 00:36:17.867
And I do it to this day that if there's a negative comment,

1166
00:36:18.107 --> 00:36:24.258
but I can make a good video out of it to like explain my side or joke around it.

1167
00:36:25.172 --> 00:36:25.352
Like,

1168
00:36:25.375 --> 00:36:26.039
for example,

1169
00:36:26.375 --> 00:36:27.1000
somebody commented on my video.

1170
00:36:28.141 --> 00:36:29.562
I was talking about my house and they're like,

1171
00:36:29.695 --> 00:36:29.922
oh,

1172
00:36:30.586 --> 00:36:31.602
it was a million dollar house,

1173
00:36:31.603 --> 00:36:32.726
a nice house.

1174
00:36:32.789 --> 00:36:33.742
And someone said,

1175
00:36:33.976 --> 00:36:34.164
oh,

1176
00:36:34.258 --> 00:36:34.617
you know,

1177
00:36:35.164 --> 00:36:36.320
you have white privilege.

1178
00:36:36.867 --> 00:36:37.602
I'm not white.

1179
00:36:38.883 --> 00:36:39.789
If you guys can't tell.

1180
00:36:40.805 --> 00:36:42.148
They say you have white privilege.

1181
00:36:42.726 --> 00:36:43.211
and

1182
00:36:44.004 --> 00:36:45.586
You got that from welfare,

1183
00:36:46.867 --> 00:36:47.889
single mom welfare.

1184
00:36:47.908 --> 00:36:49.229
It just didn't make any sense.

1185
00:36:49.230 --> 00:36:50.408
And I made a video of it,

1186
00:36:50.592 --> 00:36:50.850
you know,

1187
00:36:50.869 --> 00:36:52.533
just making fun of it because it didn't make sense.

1188
00:36:52.549 --> 00:36:53.213
But things like that,

1189
00:36:53.236 --> 00:36:54.416
like the crazy comments,

1190
00:36:54.432 --> 00:36:56.033
sometimes I'll respond.

1191
00:36:56.776 --> 00:37:00.705
And it's another viral video because it was a crazy comment.

1192
00:37:01.924 --> 00:37:02.721
It's like a dance.

1193
00:37:03.768 --> 00:37:05.158
And it's never the same.

1194
00:37:05.783 --> 00:37:06.643
Every day is different.

1195
00:37:06.924 --> 00:37:08.143
The comments are different.

1196
00:37:08.205 --> 00:37:08.455
Yes.

1197
00:37:09.471 --> 00:37:12.752
Something I wanted to ask you is when you post something.

1198
00:37:13.156 --> 00:37:14.517
Do you know it's going to be viral?

1199
00:37:14.878 --> 00:37:15.038
Yeah.

1200
00:37:15.980 --> 00:37:16.279
Really?

1201
00:37:16.659 --> 00:37:17.281
Tell me about that.

1202
00:37:18.761 --> 00:37:28.269
I've been doing this for so long that I know which topics I talk about will go viral versus won't go viral.

1203
00:37:28.769 --> 00:37:28.894
So

1204
00:37:29.558 --> 00:37:29.792
I do.

1205
00:37:30.198 --> 00:37:30.667
I do know.

1206
00:37:31.370 --> 00:37:38.714
I know for sure like trends easily go viral if it's something like that you don't expect at the end,

1207
00:37:38.855 --> 00:37:40.136
like a surprising ending.

1208
00:37:40.777 --> 00:37:41.683
I know videos that are.

1209
00:37:42.016 --> 00:37:47.562
shorter than seven seconds usually are the ones that get like 20 million versus me doing a one minute vlog.

1210
00:37:47.882 --> 00:37:49.523
People don't really care about it.

1211
00:37:49.542 --> 00:37:50.726
Why would they share it to their cousin?

1212
00:37:50.921 --> 00:37:52.484
Look at her vlog of her day in life.

1213
00:37:52.546 --> 00:37:53.226
Nobody really cares.

1214
00:37:53.249 --> 00:37:54.452
I know vlogs don't do well,

1215
00:37:54.491 --> 00:37:57.171
but I have to for the brands to just balance it out.

1216
00:37:57.655 --> 00:37:57.788
But

1217
00:37:58.265 --> 00:37:58.765
I can tell.

1218
00:37:58.999 --> 00:38:09.077
I know as soon as I talk about certain topics like race or an experience I've had or being neurodivergent,

1219
00:38:09.676 --> 00:38:10.357
People start arguing.

1220
00:38:10.377 --> 00:38:13.079
So I know if it's a topic about people who are going to argue,

1221
00:38:14.081 --> 00:38:14.901
then I just know.

1222
00:38:15.343 --> 00:38:15.983
So I do.

1223
00:38:16.100 --> 00:38:17.085
I do know when it's going to go viral.

1224
00:38:17.522 --> 00:38:19.124
You're one of the first people that's ever said that.

1225
00:38:19.343 --> 00:38:19.624
Really?

1226
00:38:19.827 --> 00:38:19.968
Yeah.

1227
00:38:20.186 --> 00:38:21.147
Most people have no idea.

1228
00:38:21.546 --> 00:38:21.889
Really?

1229
00:38:22.491 --> 00:38:23.186
Like some of the,

1230
00:38:23.350 --> 00:38:24.054
it's funny.

1231
00:38:25.249 --> 00:38:26.850
Once you get up to a certain level,

1232
00:38:27.116 --> 00:38:27.428
yes.

1233
00:38:28.319 --> 00:38:29.991
But the average,

1234
00:38:30.413 --> 00:38:30.710
you know,

1235
00:38:31.194 --> 00:38:34.804
Joe and Sally six pack that are just throwing up content.

1236
00:38:34.944 --> 00:38:35.100
Yeah.

1237
00:38:35.147 --> 00:38:37.804
And maybe have 10,000 followers on TikTok.

1238
00:38:38.156 --> 00:38:41.743
They're just throwing stuff up and hoping that it goes.

1239
00:38:41.923 --> 00:38:42.122
Yeah.

1240
00:38:42.645 --> 00:38:42.864
I mean,

1241
00:38:42.865 --> 00:38:45.848
it depends on the algorithm,

1242
00:38:45.989 --> 00:38:46.192
too.

1243
00:38:46.692 --> 00:38:47.692
I know for sure

1244
00:38:48.153 --> 00:38:48.974
Instagram, I...

1245
00:38:49.589 --> 00:38:50.710
got it down pat and

1246
00:38:51.130 --> 00:38:52.210
TikTok. Yes,

1247
00:38:52.489 --> 00:38:53.790
TikTok is a little bit more iffy,

1248
00:38:53.969 --> 00:38:57.614
but I know that that video would do better than my other videos.

1249
00:38:58.169 --> 00:39:02.028
I just been doing this for so long that I see the pattern of human behavior,

1250
00:39:02.153 --> 00:39:03.755
what they're going to comment on or what they're not.

1251
00:39:03.794 --> 00:39:06.317
If it's just me talking about his day in the life,

1252
00:39:06.411 --> 00:39:07.973
nobody gives a beep.

1253
00:39:08.489 --> 00:39:08.989
Nobody cares.

1254
00:39:09.255 --> 00:39:09.380
Yeah,

1255
00:39:09.458 --> 00:39:10.536
nobody cares.

1256
00:39:11.270 --> 00:39:17.677
At least my audience doesn't well mine I mean it's how do I put this

1257
00:39:18.637 --> 00:39:20.158
You're not as important as you think you are.

1258
00:39:20.518 --> 00:39:20.998
Exactly.

1259
00:39:21.317 --> 00:39:21.457
Right.

1260
00:39:21.477 --> 00:39:22.977
That's what I'm trying to teach people.

1261
00:39:23.317 --> 00:39:23.477
Like,

1262
00:39:23.478 --> 00:39:24.817
I don't care how many followers you have.

1263
00:39:24.879 --> 00:39:28.118
Unless you're a celebrity or one of those huge content creators like Mr.

1264
00:39:28.141 --> 00:39:28.360
Bees,

1265
00:39:28.719 --> 00:39:29.438
nobody cares.

1266
00:39:29.461 --> 00:39:29.618
Like,

1267
00:39:29.619 --> 00:39:31.961
you just can't talk about yourself all the time.

1268
00:39:32.039 --> 00:39:34.321
Unless you're sharing something of value,

1269
00:39:34.961 --> 00:39:35.758
you just can't.

1270
00:39:36.586 --> 00:39:37.524
Act like nobody knows you.

1271
00:39:37.836 --> 00:39:39.149
That's like a secret that

1272
00:39:40.086 --> 00:39:41.946
I tell myself or other people.

1273
00:39:41.961 --> 00:39:42.102
Like,

1274
00:39:42.243 --> 00:39:43.258
act like nobody knows you.

1275
00:39:43.446 --> 00:39:43.618
Like,

1276
00:39:43.743 --> 00:39:44.289
every time,

1277
00:39:44.430 --> 00:39:44.961
every video.

1278
00:39:45.368 --> 00:39:45.789
Because there's,

1279
00:39:46.743 --> 00:39:47.289
I have.

1280
00:39:47.549 --> 00:39:47.789
you know,

1281
00:39:47.809 --> 00:39:53.496
a whole bunch of followers and they still think I'm married or they still think like I had all sons.

1282
00:39:53.696 --> 00:39:55.035
They don't know nothing about me.

1283
00:39:55.137 --> 00:39:56.680
And I get crazy comments like,

1284
00:39:56.696 --> 00:39:56.821
oh,

1285
00:39:56.836 --> 00:39:57.696
I thought this.

1286
00:39:57.697 --> 00:39:58.141
I'm like,

1287
00:39:58.703 --> 00:39:58.821
no,

1288
00:39:58.977 --> 00:40:00.680
you guys really don't know nothing about me.

1289
00:40:00.719 --> 00:40:02.664
Or I thought you're Latina the whole time.

1290
00:40:02.727 --> 00:40:03.024
I'm like,

1291
00:40:03.281 --> 00:40:03.407
no.

1292
00:40:04.610 --> 00:40:05.453
Or I thought you were this.

1293
00:40:05.469 --> 00:40:05.672
Like,

1294
00:40:05.891 --> 00:40:06.969
they just don't know.

1295
00:40:07.031 --> 00:40:07.969
I'm not important.

1296
00:40:08.047 --> 00:40:11.110
Like maybe a couple of people might be a hardcore fan,

1297
00:40:11.125 --> 00:40:12.250
but 95%

1298
00:40:12.375 --> 00:40:13.657
of them don't know anything about me.

1299
00:40:13.781 --> 00:40:14.328
Isn't that funny?

1300
00:40:14.953 --> 00:40:15.375
It's funny.

1301
00:40:15.531 --> 00:40:16.219
It's interesting.

1302
00:40:16.297 --> 00:40:16.500
Yeah.

1303
00:40:16.841 --> 00:40:18.262
Because I see my videos every day.

1304
00:40:18.303 --> 00:40:18.643
So I'm like,

1305
00:40:19.203 --> 00:40:22.108
you should know these things about me that I have daughters and

1306
00:40:22.948 --> 00:40:24.369
I'm half Asian and this.

1307
00:40:24.608 --> 00:40:25.166
But they don't.

1308
00:40:25.268 --> 00:40:25.807
They have no idea.

1309
00:40:26.174 --> 00:40:29.877
People are so wrapped up in their own world.

1310
00:40:30.252 --> 00:40:30.416
Yeah.

1311
00:40:31.393 --> 00:40:31.596
Right.

1312
00:40:32.213 --> 00:40:37.565
And they're so wrapped up in fighting their own personal battles that we all have every day.

1313
00:40:38.205 --> 00:40:42.987
And then if they want to be content creators or just putting stuff out there.

1314
00:40:43.585 --> 00:40:43.926
There's two,

1315
00:40:44.066 --> 00:40:44.786
there's two roles.

1316
00:40:44.946 --> 00:40:45.948
There's two roads to go down.

1317
00:40:46.007 --> 00:40:47.149
I think with content creation,

1318
00:40:47.268 --> 00:40:48.050
correct me if I'm wrong.

1319
00:40:48.190 --> 00:40:48.350
Okay.

1320
00:40:48.589 --> 00:40:52.733
The one is you are the good side of the force.

1321
00:40:52.936 --> 00:40:53.757
You're Luke Skywalker.

1322
00:40:54.194 --> 00:40:54.436
Okay.

1323
00:40:54.475 --> 00:40:55.460
And you are just,

1324
00:40:55.835 --> 00:41:01.858
this is me unapologetically and with all my faults and foibles and problems and it's okay.

1325
00:41:01.936 --> 00:41:04.030
And I'm having a bad hair day or for me,

1326
00:41:04.031 --> 00:41:04.967
it would be having a hair day.

1327
00:41:04.983 --> 00:41:05.889
It would be wonderful.

1328
00:41:06.108 --> 00:41:06.311
Right.

1329
00:41:06.327 --> 00:41:06.843
That's a win.

1330
00:41:07.374 --> 00:41:07.686
And,

1331
00:41:08.311 --> 00:41:09.155
but here I am,

1332
00:41:09.233 --> 00:41:10.093
take me as I am.

1333
00:41:11.093 --> 00:41:12.936
Then there's the other one that is.

1334
00:41:13.465 --> 00:41:17.630
overly filtered and you're renting a Lamborghini to look like you have money.

1335
00:41:18.290 --> 00:41:22.450
And you're creating this false narrative of yourself,

1336
00:41:22.934 --> 00:41:27.739
which transcends into a false narrative of a brand that you become.

1337
00:41:28.278 --> 00:41:29.528
Do you think I'm on with that?

1338
00:41:29.606 --> 00:41:29.841
Yes,

1339
00:41:30.559 --> 00:41:30.841
you are.

1340
00:41:30.966 --> 00:41:31.263
Right?

1341
00:41:31.341 --> 00:41:31.466
Yeah.

1342
00:41:32.669 --> 00:41:34.559
What percentage do you see of people,

1343
00:41:35.247 --> 00:41:37.809
they're on the good side and then the other ones you're like,

1344
00:41:37.981 --> 00:41:38.153
ooh,

1345
00:41:38.263 --> 00:41:39.466
this is just prickly.

1346
00:41:39.544 --> 00:41:40.419
I wouldn't do that.

1347
00:41:40.778 --> 00:41:41.278
of

1348
00:41:41.637 --> 00:41:42.878
When it comes to content creators,

1349
00:41:42.918 --> 00:41:43.679
like the percentage,

1350
00:41:44.220 --> 00:41:44.460
you know,

1351
00:41:44.480 --> 00:41:47.001
I guess it depends on what your niche is,

1352
00:41:47.040 --> 00:41:49.525
like what your for you page or explore page look like.

1353
00:41:49.526 --> 00:41:51.228
Because mine is this cats.

1354
00:41:51.564 --> 00:41:52.509
So I don't know.

1355
00:41:52.525 --> 00:41:55.548
Like mine is like cats and like some moms.

1356
00:41:55.549 --> 00:41:56.869
So it might be different than yours,

1357
00:41:56.892 --> 00:41:57.212
you know.

1358
00:41:57.329 --> 00:41:57.689
Dogs.

1359
00:41:58.720 --> 00:41:59.173
I look at,

1360
00:41:59.298 --> 00:41:59.548
you know,

1361
00:41:59.814 --> 00:42:02.455
squirrels and stuff like that and psychology.

1362
00:42:02.517 --> 00:42:03.361
So it might be different.

1363
00:42:03.423 --> 00:42:05.908
But from the niche that I'm in,

1364
00:42:06.048 --> 00:42:08.189
I think it's mostly fake.

1365
00:42:08.642 --> 00:42:09.064
Honestly,

1366
00:42:09.658 --> 00:42:11.079
I think most people just.

1367
00:42:11.721 --> 00:42:15.182
pretend they have this perfect marriage and this perfect life and,

1368
00:42:15.743 --> 00:42:16.020
you know,

1369
00:42:16.102 --> 00:42:17.263
no problems.

1370
00:42:17.341 --> 00:42:20.083
And I'm very open with my struggles.

1371
00:42:20.106 --> 00:42:21.520
I make YouTube videos about like,

1372
00:42:21.544 --> 00:42:21.661
hey,

1373
00:42:21.723 --> 00:42:22.645
right now I'm struggling.

1374
00:42:22.661 --> 00:42:23.903
I'm fighting for my life right now.

1375
00:42:23.904 --> 00:42:24.442
I'm crying.

1376
00:42:24.481 --> 00:42:26.044
I'm showing me look crazy.

1377
00:42:26.067 --> 00:42:27.106
Yeah.

1378
00:42:27.107 --> 00:42:27.466
I'm like,

1379
00:42:27.786 --> 00:42:28.083
you know,

1380
00:42:28.442 --> 00:42:30.458
so I'm transparent because I feel like

1381
00:42:31.270 --> 00:42:35.770
I just don't like that people's mental health are affected by watching social media and thinking,

1382
00:42:35.849 --> 00:42:35.973
oh,

1383
00:42:36.067 --> 00:42:36.989
my life isn't like that.

1384
00:42:37.067 --> 00:42:38.849
Look at their perfect marriage and look at this.

1385
00:42:39.473 --> 00:42:40.223
I don't like that.

1386
00:42:40.769 --> 00:42:43.351
I think that's really bad for the kids,

1387
00:42:43.392 --> 00:42:44.092
your kids,

1388
00:42:44.193 --> 00:42:45.053
people's futures.

1389
00:42:45.115 --> 00:42:46.814
It's just mentally terrible.

1390
00:42:46.853 --> 00:42:51.463
Like it's feeding a false narrative on how your life should be when it's not true.

1391
00:42:52.002 --> 00:42:58.400
One of the greatest attributes we can possess if we are a content creator is vulnerability.

1392
00:42:58.541 --> 00:42:58.713
Yeah.

1393
00:42:59.603 --> 00:43:01.947
It's okay to tell people you're not okay.

1394
00:43:02.010 --> 00:43:02.557
Exactly.

1395
00:43:03.431 --> 00:43:04.057
Exactly.

1396
00:43:04.291 --> 00:43:04.494
Yeah.

1397
00:43:04.619 --> 00:43:05.681
We should all be in therapy.

1398
00:43:05.921 --> 00:43:27.107
we're human every everybody should be in therapy everyone everybody find a good therapist you can go talk to to help you navigate what you're dealing with yeah because there's so much stuff going on right now and you just can't do it alone yeah it's so hard you think you can but you can't you're just gonna burn out you're just gonna burn out right and you need to just give yourself grace and it's

1399
00:43:27.247 --> 00:43:33.029
okay yeah it's okay i just wished everybody was more honest but i mean that's

1400
00:43:33.450 --> 00:43:34.216
Their business too,

1401
00:43:34.263 --> 00:43:34.482
like,

1402
00:43:34.677 --> 00:43:37.948
they're not entitled to tell me when they're having a bad time.

1403
00:43:38.389 --> 00:43:39.132
But at the same time,

1404
00:43:39.133 --> 00:43:40.335
I think there's a balance.

1405
00:43:40.378 --> 00:43:40.655
Like,

1406
00:43:40.718 --> 00:43:41.038
you know,

1407
00:43:41.261 --> 00:43:42.827
just if you're sharing.

1408
00:43:43.481 --> 00:43:43.601
oh,

1409
00:43:43.641 --> 00:43:46.561
I have a mansion and life is good every single day.

1410
00:43:46.663 --> 00:43:49.243
Like people get bored of that eventually to like,

1411
00:43:49.340 --> 00:43:49.602
okay,

1412
00:43:49.684 --> 00:43:50.461
like I'm just saying,

1413
00:43:50.883 --> 00:43:51.204
all right,

1414
00:43:51.344 --> 00:43:52.559
we seen your mansion.

1415
00:43:52.661 --> 00:43:53.200
I'm not on time.

1416
00:43:53.301 --> 00:43:53.520
Okay.

1417
00:43:54.403 --> 00:43:55.426
Show me something spicy.

1418
00:43:55.520 --> 00:43:55.661
Yeah,

1419
00:43:55.684 --> 00:43:55.942
show me.

1420
00:43:56.504 --> 00:43:57.543
Show me something spicy.

1421
00:43:57.786 --> 00:43:58.028
Yeah,

1422
00:43:58.083 --> 00:43:59.919
or share a story like what happened.

1423
00:44:00.012 --> 00:44:01.184
Drop something that like,

1424
00:44:03.122 --> 00:44:05.153
I like content where people are,

1425
00:44:05.247 --> 00:44:06.465
they've overcome something.

1426
00:44:06.653 --> 00:44:06.825
Yeah.

1427
00:44:06.981 --> 00:44:08.059
Like they got gut punched.

1428
00:44:08.340 --> 00:44:11.106
Something happened in their lives and they got through it.

1429
00:44:11.729 --> 00:44:13.891
And this is now who they are because of that.

1430
00:44:14.031 --> 00:44:14.291
Yes.

1431
00:44:14.551 --> 00:44:16.152
Everybody loves a comeback story.

1432
00:44:16.356 --> 00:44:16.535
Yeah.

1433
00:44:16.594 --> 00:44:17.195
Look at Rocky.

1434
00:44:17.695 --> 00:44:19.496
Everyone loves a freaking comeback story.

1435
00:44:19.497 --> 00:44:19.617
Oh,

1436
00:44:19.660 --> 00:44:20.059
yeah.

1437
00:44:20.060 --> 00:44:20.340
Right?

1438
00:44:20.457 --> 00:44:22.801
And so if you can tell me a good comeback story,

1439
00:44:23.621 --> 00:44:24.098
you've got me.

1440
00:44:24.402 --> 00:44:24.965
Exactly.

1441
00:44:24.966 --> 00:44:25.645
As a follower.

1442
00:44:25.941 --> 00:44:26.387
Yeah.

1443
00:44:26.441 --> 00:44:29.191
And I'll probably share your stuff too to my friends or my wife or whoever.

1444
00:44:29.363 --> 00:44:29.863
Exactly.

1445
00:44:29.926 --> 00:44:30.051
Oh,

1446
00:44:30.052 --> 00:44:30.785
this is pretty cool.

1447
00:44:30.832 --> 00:44:31.473
Inspiring.

1448
00:44:31.629 --> 00:44:31.910
Right?

1449
00:44:32.004 --> 00:44:32.707
Yeah.

1450
00:44:32.708 --> 00:44:33.723
I just think that,

1451
00:44:35.067 --> 00:44:36.879
and you're good because your stuff is,

1452
00:44:37.754 --> 00:44:40.035
you run the gamut of vulnerability to

1453
00:44:40.405 --> 00:44:41.066
professional,

1454
00:44:41.186 --> 00:44:41.787
polished,

1455
00:44:41.846 --> 00:44:43.549
brand-friendly content.

1456
00:44:43.869 --> 00:44:44.129
Yeah.

1457
00:44:44.130 --> 00:44:44.308
Right?

1458
00:44:44.309 --> 00:44:44.709
So it's like,

1459
00:44:44.869 --> 00:44:45.771
you check all the boxes.

1460
00:44:46.029 --> 00:44:46.431
I'm trying.

1461
00:44:46.432 --> 00:44:46.529
Check,

1462
00:44:46.530 --> 00:44:46.670
check,

1463
00:44:46.693 --> 00:44:46.830
check,

1464
00:44:46.849 --> 00:44:47.013
check,

1465
00:44:47.033 --> 00:44:47.170
check,

1466
00:44:47.213 --> 00:44:47.353
check,

1467
00:44:47.373 --> 00:44:47.513
check,

1468
00:44:47.553 --> 00:44:47.674
check,

1469
00:44:47.675 --> 00:44:48.154
check,

1470
00:44:48.174 --> 00:44:48.373
right?

1471
00:44:48.849 --> 00:44:50.154
Where other people,

1472
00:44:50.615 --> 00:44:51.935
it's more controversial.

1473
00:44:52.240 --> 00:44:52.459
Yeah.

1474
00:44:52.881 --> 00:44:59.396
Or they're dabbling in the gray area where they're posting and getting paid and not saying anything about it,

1475
00:44:59.427 --> 00:44:59.881
which again,

1476
00:45:00.506 --> 00:45:02.349
I'm not saying that as a judgment.

1477
00:45:02.443 --> 00:45:03.834
I'm saying it as an observation.

1478
00:45:03.943 --> 00:45:05.224
Because I have friends in town.

1479
00:45:05.256 --> 00:45:07.193
They're some of the biggest content creators in Vegas,

1480
00:45:07.194 --> 00:45:07.974
and I adore them.

1481
00:45:08.115 --> 00:45:08.787
I adore them.

1482
00:45:08.834 --> 00:45:09.568
They're friends of mine.

1483
00:45:10.105 --> 00:45:12.707
But undoubted disclose.

1484
00:45:13.969 --> 00:45:15.592
I think legally you have to.

1485
00:45:16.311 --> 00:45:17.131
I thought that,

1486
00:45:17.233 --> 00:45:17.533
but

1487
00:45:19.217 --> 00:45:20.318
I'm not the police.

1488
00:45:21.553 --> 00:45:24.561
Let's talk about the future of content creation,

1489
00:45:24.623 --> 00:45:25.498
at least for years.

1490
00:45:26.022 --> 00:45:30.545
What's on your radar right now in terms of trends,

1491
00:45:30.811 --> 00:45:32.967
in terms of what type of formats are you using?

1492
00:45:33.029 --> 00:45:37.154
Are there certain social media channels that you like better than others?

1493
00:45:38.614 --> 00:45:42.077
I think for the future trends and stuff like that,

1494
00:45:42.096 --> 00:45:43.538
when it comes to my page,

1495
00:45:44.319 --> 00:45:48.143
I see that storytelling is really good.

1496
00:45:48.300 --> 00:45:51.870
Like storytelling of my life experiences,

1497
00:45:52.729 --> 00:45:56.495
either it's educational or just like this happened to me one time,

1498
00:45:56.511 --> 00:45:58.135
but I overcame it or

1499
00:45:58.589 --> 00:45:59.479
I came from nothing.

1500
00:45:59.511 --> 00:46:01.214
Like I literally came from nothing.

1501
00:46:01.401 --> 00:46:01.651
And,

1502
00:46:02.229 --> 00:46:02.495
you know,

1503
00:46:02.620 --> 00:46:03.479
look what I've done.

1504
00:46:03.542 --> 00:46:05.964
If I'm a single mother with a learning disability.

1505
00:46:06.605 --> 00:46:07.065
I can do it.

1506
00:46:07.066 --> 00:46:07.666
You can do it.

1507
00:46:07.765 --> 00:46:07.885
So

1508
00:46:08.646 --> 00:46:11.326
I think storytelling is where it's at.

1509
00:46:11.525 --> 00:46:15.150
It's a great way to build a community for them to learn who you are,

1510
00:46:15.205 --> 00:46:16.791
not just from trends and stuff like that,

1511
00:46:16.830 --> 00:46:20.486
not just from the flashy things and the nice things.

1512
00:46:20.869 --> 00:46:22.127
Just showing who you are,

1513
00:46:22.189 --> 00:46:22.509
I think,

1514
00:46:22.541 --> 00:46:24.916
is the forecast trend for social media,

1515
00:46:24.931 --> 00:46:25.884
especially for my niche.

1516
00:46:26.416 --> 00:46:29.150
And then when it comes to platforms,

1517
00:46:29.713 --> 00:46:30.306
Snapchat,

1518
00:46:30.307 --> 00:46:31.369
I don't know if you know this,

1519
00:46:31.587 --> 00:46:34.650
is paying higher than YouTube when it comes to ads.

1520
00:46:35.073 --> 00:46:38.797
So I know there's creators making $100,000 a day from Snapchat,

1521
00:46:38.817 --> 00:46:39.817
so they quit YouTube.

1522
00:46:40.719 --> 00:46:40.840
So

1523
00:46:41.321 --> 00:46:41.778
I am,

1524
00:46:42.078 --> 00:46:43.864
my trend forecast is Snapchat.

1525
00:46:43.942 --> 00:46:45.723
I'm building my Snapchat account right now.

1526
00:46:46.442 --> 00:46:47.645
I started this year,

1527
00:46:49.450 --> 00:46:50.692
like being consistent on it.

1528
00:46:50.707 --> 00:46:52.817
I have 18,000 followers on there.

1529
00:46:54.489 --> 00:46:55.098
It's growing.

1530
00:46:55.473 --> 00:46:59.942
I'm learning and trying to figure out that algorithm because I'm not that familiar.

1531
00:46:59.957 --> 00:47:00.411
I'm older.

1532
00:47:00.520 --> 00:47:02.457
That's like a younger generation app.

1533
00:47:02.614 --> 00:47:02.973
But

1534
00:47:03.517 --> 00:47:07.979
If I could grow on there and get that YouTube views better than YouTube money,

1535
00:47:08.058 --> 00:47:08.897
that's my goal.

1536
00:47:09.757 --> 00:47:10.038
Also,

1537
00:47:10.800 --> 00:47:13.058
my goal is for YouTube long form eventually.

1538
00:47:13.339 --> 00:47:13.620
And

1539
00:47:14.456 --> 00:47:15.862
I post on five,

1540
00:47:15.917 --> 00:47:16.979
six platforms a day.

1541
00:47:17.120 --> 00:47:17.237
So

1542
00:47:18.081 --> 00:47:18.979
I use Facebook,

1543
00:47:19.097 --> 00:47:19.698
TikTok,

1544
00:47:19.761 --> 00:47:20.417
Snapchat,

1545
00:47:20.979 --> 00:47:21.761
Instagram,

1546
00:47:22.683 --> 00:47:23.558
YouTube,

1547
00:47:24.308 --> 00:47:25.808
just so you could get an audience everywhere.

1548
00:47:25.948 --> 00:47:26.058
So

1549
00:47:26.729 --> 00:47:27.386
I use them all.

1550
00:47:27.464 --> 00:47:31.276
But my favorite is Instagram and TikTok because it's more consistent.

1551
00:47:32.026 --> 00:47:32.339
Agreed.

1552
00:47:32.793 --> 00:47:32.953
Yeah,

1553
00:47:32.993 --> 00:47:33.414
I agree.

1554
00:47:34.515 --> 00:47:41.524
What's the number one mistake that you think content creators are making today inhibiting their growth?

1555
00:47:43.524 --> 00:47:43.680
Hmm.

1556
00:47:46.367 --> 00:47:51.227
I think the number one mistake is not learning.

1557
00:47:51.977 --> 00:47:57.399
I think a lot of them just winging it without doing research.

1558
00:47:57.571 --> 00:47:58.883
I research.

1559
00:47:59.117 --> 00:48:00.918
Like every day I'm studying other pages,

1560
00:48:01.017 --> 00:48:02.017
seeing what they're doing,

1561
00:48:02.078 --> 00:48:03.037
what I'm doing wrong,

1562
00:48:03.396 --> 00:48:04.799
watching videos about the algorithm,

1563
00:48:04.896 --> 00:48:05.900
studying my page.

1564
00:48:05.939 --> 00:48:11.303
I think people just wing it and don't see it as a strategic thing or a business.

1565
00:48:11.357 --> 00:48:13.381
Like even if you are consistent,

1566
00:48:14.021 --> 00:48:16.599
but you're not growing as fast as you want to,

1567
00:48:17.599 --> 00:48:18.334
what are you doing wrong?

1568
00:48:18.615 --> 00:48:19.521
Don't do the same thing.

1569
00:48:19.678 --> 00:48:20.521
Do some research.

1570
00:48:20.646 --> 00:48:21.803
Try some different things.

1571
00:48:22.225 --> 00:48:23.615
I play around with my videos.

1572
00:48:23.709 --> 00:48:25.537
Now I see what does well,

1573
00:48:25.646 --> 00:48:26.162
what doesn't.

1574
00:48:26.517 --> 00:48:27.018
do well.

1575
00:48:27.058 --> 00:48:27.998
I look at the algorithm.

1576
00:48:28.019 --> 00:48:29.580
Why did I lose 50 followers today?

1577
00:48:29.660 --> 00:48:30.863
What video did I post on that day?

1578
00:48:30.902 --> 00:48:32.223
So I'm always doing research.

1579
00:48:32.242 --> 00:48:34.266
I think a lot of creators don't do that.

1580
00:48:34.324 --> 00:48:35.629
I think they just pray,

1581
00:48:35.684 --> 00:48:35.910
okay,

1582
00:48:35.911 --> 00:48:36.769
let's see what happens.

1583
00:48:37.551 --> 00:48:40.332
Let me post this video and see what happens and call it a day.

1584
00:48:40.613 --> 00:48:41.191
Post and pray.

1585
00:48:41.434 --> 00:48:41.629
Yeah.

1586
00:48:41.949 --> 00:48:42.449
Which no,

1587
00:48:43.207 --> 00:48:43.332
no,

1588
00:48:43.410 --> 00:48:43.535
no,

1589
00:48:43.895 --> 00:48:44.019
no.

1590
00:48:44.238 --> 00:48:44.410
Yeah.

1591
00:48:44.535 --> 00:48:45.395
You can't post and pray.

1592
00:48:45.691 --> 00:48:45.879
Yeah.

1593
00:48:46.363 --> 00:48:50.457
My last question is who are the influencers or content creators that

1594
00:48:51.136 --> 00:48:55.517
you look up to that you look at to help learn and to help evolve?

1595
00:48:57.896 --> 00:48:59.857
That is a good question.

1596
00:48:59.858 --> 00:49:01.615
And my brain is frying right now.

1597
00:49:01.662 --> 00:49:02.076
Let me think.

1598
00:49:02.115 --> 00:49:02.537
Let me think.

1599
00:49:02.920 --> 00:49:03.615
There's a couple.

1600
00:49:06.381 --> 00:49:09.623
There's some celebrities that I'm impressed of,

1601
00:49:10.076 --> 00:49:13.826
like Tia Mowry from Sister Sister.

1602
00:49:14.576 --> 00:49:20.764
I'm noticing that there's a lot of celebrities who are becoming creators now because it's great money.

1603
00:49:21.144 --> 00:49:37.511
you know it's great money it's probably more than a lot of celebrities make i know a lot of creators make more than celebrities but um let's think i was just thinking of somebody who that i think it was good um

1604
00:49:37.620 --> 00:49:50.448
i like the scotts and her name is uh christy scott her name is sarah there i've been following them from the beginning and her niche is kind of similar to mine but i like how we started at the same time.

1605
00:49:50.712 --> 00:49:51.853
And now she's on Forbes.

1606
00:49:52.233 --> 00:49:56.499
Like that's very inspiring that she's a multimillionaire now.

1607
00:49:56.717 --> 00:49:59.143
And we kind of did the same thing,

1608
00:49:59.182 --> 00:50:01.346
but she was obviously more consistent,

1609
00:50:01.464 --> 00:50:03.909
obviously had better camera quality at the beginning.

1610
00:50:04.628 --> 00:50:07.050
Her husband and her does have like a photography,

1611
00:50:07.456 --> 00:50:08.331
videography business.

1612
00:50:08.332 --> 00:50:10.815
So that does help that they knew what they were doing from the get go.

1613
00:50:11.456 --> 00:50:11.831
But

1614
00:50:12.346 --> 00:50:13.690
I think that's awesome.

1615
00:50:13.737 --> 00:50:16.503
Like we started at the same time and now she's on Forbes.

1616
00:50:16.518 --> 00:50:17.206
She's at the Grammy.

1617
00:50:17.300 --> 00:50:19.206
She's at everything you could think of.

1618
00:50:19.253 --> 00:50:19.596
And she's

1619
00:50:19.816 --> 00:50:20.337
a celebrity,

1620
00:50:20.517 --> 00:50:22.198
like literally a celebrity now.

1621
00:50:22.319 --> 00:50:24.401
And it's just so inspiring.

1622
00:50:24.659 --> 00:50:24.940
You know,

1623
00:50:25.100 --> 00:50:27.065
she was consistent,

1624
00:50:27.862 --> 00:50:28.745
did her research,

1625
00:50:28.846 --> 00:50:29.885
knew what went viral,

1626
00:50:30.088 --> 00:50:33.346
did when I say she goes above and beyond for her videos,

1627
00:50:33.370 --> 00:50:38.135
like she'll literally hire people to dress her up to look exactly like Squidward,

1628
00:50:38.307 --> 00:50:42.057
like put the face makeup on or like an alien or a bug.

1629
00:50:42.120 --> 00:50:42.776
That's not cheap.

1630
00:50:42.995 --> 00:50:47.542
And that's and she'll go in public and like dance and do whatever and prank her husband like she.

1631
00:50:48.240 --> 00:50:48.901
goes all in.

1632
00:50:48.961 --> 00:50:51.043
And people might just see that 10 second clip like,

1633
00:50:51.082 --> 00:50:51.203
oh,

1634
00:50:51.222 --> 00:50:51.443
okay,

1635
00:50:51.703 --> 00:50:54.246
you know how long it took to put that makeup on,

1636
00:50:54.324 --> 00:50:55.148
plan all that.

1637
00:50:55.629 --> 00:50:56.808
It's a long process.

1638
00:50:56.949 --> 00:50:57.285
Hours.

1639
00:50:57.566 --> 00:50:58.152
Hours,

1640
00:50:58.332 --> 00:50:58.808
all day.

1641
00:50:58.972 --> 00:50:59.590
So I'm like,

1642
00:50:59.629 --> 00:50:59.933
yeah,

1643
00:51:00.074 --> 00:51:00.933
that's awesome.

1644
00:51:01.972 --> 00:51:03.074
And I have one more question.

1645
00:51:03.254 --> 00:51:03.512
Sorry,

1646
00:51:04.035 --> 00:51:04.535
my PhD.

1647
00:51:04.598 --> 00:51:05.160
I've got,

1648
00:51:05.222 --> 00:51:06.379
I have one more question for you is,

1649
00:51:07.160 --> 00:51:09.988
so you're on the Brand Bomb PR team here in Vegas.

1650
00:51:10.082 --> 00:51:10.301
Yes.

1651
00:51:11.426 --> 00:51:12.629
Who's the best person,

1652
00:51:12.630 --> 00:51:13.801
if someone wants to hire you?

1653
00:51:14.269 --> 00:51:14.488
Okay.

1654
00:51:15.269 --> 00:51:17.222
Who's the best fit for you?

1655
00:51:18.240 --> 00:51:18.481
you know,

1656
00:51:18.482 --> 00:51:20.283
to leverage all of your talents,

1657
00:51:20.842 --> 00:51:21.084
you know,

1658
00:51:21.444 --> 00:51:23.424
on the Brand Bomb PR team here in Vegas?

1659
00:51:23.807 --> 00:51:24.045
Yeah,

1660
00:51:24.768 --> 00:51:30.815
I think the best fit would be any business that just needs me to handle everything.

1661
00:51:31.393 --> 00:51:31.596
Like,

1662
00:51:31.597 --> 00:51:34.322
it could be a brand or a doctor,

1663
00:51:34.354 --> 00:51:35.182
a person,

1664
00:51:36.198 --> 00:51:37.135
a lawyer,

1665
00:51:37.822 --> 00:51:38.994
a casino resort.

1666
00:51:39.041 --> 00:51:39.229
Like,

1667
00:51:39.307 --> 00:51:39.682
obviously,

1668
00:51:39.729 --> 00:51:40.369
if you're a doctor,

1669
00:51:40.401 --> 00:51:42.198
you don't have time to manage your page.

1670
00:51:42.660 --> 00:51:43.081
Obviously,

1671
00:51:43.141 --> 00:51:47.266
you don't have time to make videos all day and content plan and do a 30-day calendar.

1672
00:51:48.066 --> 00:51:50.852
Same with resorts or same with local businesses.

1673
00:51:50.945 --> 00:51:54.453
Either it's a salon or a restaurant or a resort.

1674
00:51:54.992 --> 00:52:00.875
The clients who have a successful running business but just wants me to handle everything.

1675
00:52:01.031 --> 00:52:02.031
I will do everything.

1676
00:52:02.203 --> 00:52:03.938
You just have to breathe and be alive.

1677
00:52:03.939 --> 00:52:07.469
And I tell you what to do for a couple hours and I'll do the rest.

1678
00:52:08.203 --> 00:52:08.469
Thank you,

1679
00:52:08.470 --> 00:52:08.812
my friend.

1680
00:52:09.094 --> 00:52:09.719
Thanks for coming in.

1681
00:52:09.720 --> 00:52:10.375
This has been fun.

1682
00:52:10.736 --> 00:52:11.698
Thank you for having me.

1683
00:52:11.699 --> 00:52:12.720
This is awesome.

1684
00:52:12.721 --> 00:52:13.781
And this has been awesome.

1685
00:52:13.982 --> 00:52:16.265
And if people want to get a hold of you,

1686
00:52:16.426 --> 00:52:17.687
you'll be tagged in everything.

1687
00:52:18.289 --> 00:52:19.531
So we'll take care of all that.

1688
00:52:19.554 --> 00:52:19.773
Thank you.

1689
00:52:19.774 --> 00:52:21.117
And I'll throw collabs for everything.

1690
00:52:21.133 --> 00:52:22.554
And so people will be coming your way.

1691
00:52:22.695 --> 00:52:23.359
Thank you so much.

1692
00:52:23.360 --> 00:52:23.601
Thank you,

1693
00:52:23.602 --> 00:52:23.937
my friend.

1694
00:52:24.062 --> 00:52:24.437
Thank you.