Back when Jeff Fargo and Judd Hoffman both worked at First American Title, Jeff's team was number one in town, and Jeff's sales manager was proud of his open house contest. From Memorial Day to Labor Day, whoever went to the most open houses won a prize. Jeff even got business out of it.
Then Judd looked at the contest and asked the sales manager one question. On this Fargo Talks clip, Jeff and Judd revisit that moment and what Judd has always thought about contests like it.
Judd Hoffman is now CEO and co-founder of Ethica AI.
Full conversation with Judd Hoffman: https://youtu.be/Vluj2gXksBg
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Ethica AI: https://www.heyethica.com
Fargo Talks: https://fargotalks.com
