Jeff Fargo, Athar Haseebullah, and Danielle Gallant break down Donald Trump’s unlikely marketing genius — showing up at UFC fights, shaking hands with fighters, sitting ringside with Dana White, and somehow coming across as relatable while doing it.

Jeff points out how fans see him connecting with real people, saying, “I keep seeing this guy at all these events I’m watching — I love the fighters too, I’m gonna vote for this guy.” Athar adds that Trump’s everyday habits, like eating McDonald’s on a private jet, make him feel oddly down-to-earth. Danielle highlights how people who’ve met him say he’s genuinely curious, asking questions and making others feel heard.

The trio unpack how relatability, curiosity, and charisma create one of the most effective personal brands in modern politics.

👉 Watch the full episode now on Fargo Talks for the full breakdown.
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