In this Fargo Talks@FargoTalksepisode, Las Vegas content creator Ayumi Moore breaks down the truth behind the numbers. She says she makes “$5 at most a month from TikTok,” and zero from Instagram or YouTube. Why? Because for most short-form creators, brand deals are where the real money lives.
Ayumi walks us through how those deals land: brands email her, her manager negotiates, they set deliverables—and yes, sometimes the payment for one video makes your jaw drop. She argues that as a creator, you don’t rely on platform monetization; you survive on partnerships, collaborations, and deals that recognize your value.
Ayumi also has a sizable following: over 670,000 on TikTok. (Profile: reel creator, mom life, lifestyle, beauty, based in Las Vegas)
Instagram
She embodies the shift in creator economy: you can’t just look pretty anymore—you have to bring substance, realness, and something meaningful to your audience.
👉 Watch the full episode now on Fargo Talks.
👉 Thanks to The Range 702@Therange702for sponsoring this episode. Sign up for your CCW class online and use code FARGO to get $20 off.
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