Jeff Fargo walks a Las Vegas neighborhood and makes a call about the realtors working it. Some have folded AI into how they operate. The rest are running the same playbook they always have, and he does not think both groups make it.
This Fargo Walks episode is short and it is not gentle. It names the exact behavior that marks an agent as behind, puts a clock on it, and says where those agents end up working instead. If a competitor down the street can pick up a tool you have not touched, the read applies to you whether or not you sell houses.
Fargo Factor is a Las Vegas-based strategic AI advisory firm. Most owners arrive using AI like a search engine and nothing more. They leave with a map of where it actually belongs in how the business runs, and what to stop doing by hand.
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