In this clip from Fargo Talks, Heather Collins @RaisedinVegasshares crucial advice for businesses looking to partner with influencers. Heather explains that follower count can be deceiving—what truly matters is engagement. She urges businesses to look for influencers with a dedicated audience who actively engage through likes and comments, noting that a smaller, engaged following drives more value than a large, inactive one. Her advice? Don’t just chase numbers; prioritize influencers with real influence.
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