Would you pay your realtor 10%? Judd Hoffman would, and he shows his math.
When Judd and his wife moved to San Diego, they had no idea where to buy. Jason Barry of Barry Estates took them around for weeks with no guarantee they would ever close. Then he told them to look at one other community. That one suggestion is why Judd says a good agent is also your financial advisor.
Judd Hoffman is the CEO of Ethica AI and a former president of First American Title's direct division. He has spent 25 years in real estate, and he thinks the industry sells its agents short.
Ethica AI lets agents dictate contracts by voice. It fills every field, catches what is missing, and texts a live link to review and sign. It is a free member benefit for California Association of Realtors members. https://heyethica.com
Jason Barry leads the Jason Barry Team at Barry Estates in Rancho Santa Fe, ranked the top real estate team in San Diego for 2025 by the San Diego Business Journal. https://jasonbarryteam.com https://www.instagram.com/jasonbarryteam
This is a clip from my full conversation with Judd on Fargo Talks.
I'm Jeff Fargo. I help businesses streamline and scale with AI. https://fargofactor.ai
#FargoTalks #RealEstate #JuddHoffman
