Jeff Fargo shares the unconventional strategy with Beth Staeckeler that led to his victory as Best Chef in Southern Utah. Despite accusations of cheating from passive-aggressive Mormons, Jeff's creative approach was entirely legal and outside the box. By printing out ballots from the magazine and encouraging customers to vote with incentives like free kiddie cones, Jeff secured a landslide win. This innovative tactic caused such a stir that the magazine stopped the Best Chef category the following year. Join Jeff and Beth as they discuss how thinking creatively can lead to unexpected successes.
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