In this episode of @FargoTalks, I’m joined by Iddo Gavish of Century 21 Gavish Real Estate to explore the essential skills of cold calling in the real estate industry. Iddo emphasizes the importance of turning scripted cold calls into real, genuine conversations that resonate with the client. He argues that authenticity and enthusiasm — even down to the point of smiling during the call — can dramatically improve results. If you’re a real estate agent who wants to master the art of cold calling and cultivate strong, lasting relationships with clients, you won’t want to miss this insightful conversation with Iddo Gavish.

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