A real estate agent keeps a laptop hidden under the passenger seat of his car. His wife does not know it is there. Every time an offer comes in he walks out to the car and hunts for a signal. If he cannot find one he drives to the nearest Starbucks, logs in, and fills out a PDF he cannot fill out on his phone.

He is not the problem. Nobody built him a tool that works where the work happens.

What is the best AI use case for a real estate agent?

The best first use case is the task the agent already works around. A workaround is the unofficial process a good employee invents when the official tool does not work where the work actually happens. Filling out and signing an offer from a phone is that task for most agents, and it is the one worth fixing first.

Why can't a real estate agent sign an offer from a phone?

Because the form was built for a desktop browser and never rebuilt for mobile. The phone is not the limitation. The form is. Every minute the agent spends driving to find a signal is a minute the offer is not submitted.

How do you find the right AI use case in your own business?

Watch where your best people leave the building to finish a task. Watch which file only opens on a desktop. Watch the step everyone quietly routes around. That step is the use case, and it is usually already costing you deals.

Why do most companies pick the wrong AI use case?

They start with the tool instead of the task. Judd Hoffman put it plainly on Fargo Talks: "I got to be quite honest, we didn't know what the best use case for an agent for AI was." The answer was not in a vendor deck. It was under a car seat.

Fargo Talks with Jeff Fargo. Guest: Judd Hoffman.

#AI #RealEstate #SmallBusiness #Automation #FargoTalks