Join me on @FargoTalks in this fascinating discussion with Iddo Gavish of Century 21 Gavish Real Estate, as we delve into the contentious subject of lead distribution among real estate agents. Iddo shares his evolved approach to rewarding leads — not based on a standard round-robin system, but on a more merit-based structure. He prioritizes agents who not only produce results but also demonstrate consistent effort and commitment. For new real estate agents looking to understand how leads are distributed or veteran agents aiming to improve their game, this candid conversation with Iddo Gavish is a must-listen.

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