AI will tell you exactly what you need to hear. Then, four hours into the build, it tells you the approach doesn't work.

Jeff Fargo, founder of Fargo Factor, recorded this Fargo Walks episode about the moment an AI build collapses after hours of following its instructions, and the response that separates owners who get value from AI from owners who quit on it.

If you run a business and you're using AI to build systems, this moment is coming for you. The tool that sounded certain will reverse itself. What happens in the next five minutes decides whether those four hours were wasted or paid for.

Watch for the reset Jeff runs when AI changes its answer, and why patience is a working requirement, not a personality trait.

More practical AI guidance for business owners at https://www.fargofactor.ai