Ep. 47 An Ultramarathoner Who Sells The Most Luxurious Condos in Las Vegas

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Okay.

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Hey,

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everybody.

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Welcome to Fargo Talks.

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I'm here with Peter Ward from

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Four Seasons Private Residences.

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And Peter,

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no one gives a fuck about really real estate,

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but they give a fuck about you.

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And the reason why they give a fuck about you is you're a male model.

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You're an endurance runner.

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You're also bringing to town one of the,

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if not the most premier,

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you know,

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condominium developments for ultra high net worth people in town.

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I really stay away from doing real estate stuff now here,

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unless you're super cool or you got something.

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Super cool to tell.

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You're both because it's just your background,

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and thank you for having me come out to the site,

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you know,

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out in Henderson.

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Thank you.

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And I loved it.

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I loved it.

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And you're a super cool guy.

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So this won't be the first time we'll be talking here.

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You're an endurance runner.

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Is that like 30 miles,

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40 miles?

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Like,

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are you doing races?

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Yeah,

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so I guess endurance or ultra-marathoning is anything longer than a marathon.

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So you've got

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50Ks, 100Ks,

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100 miles.

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Now you have

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200-mile races,

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and now things are getting even more extreme with

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250-mile races,

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like the Cocodona 250.

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I completed a couple years ago out in Arizona.

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You ran 250 miles?

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250 miles.

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Okay.

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Jesus Christ.

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My feet hurt just when you said that.

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And I have a pronated arch,

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so it's like Jesus Christ,

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Jeffrey.

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What,

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like,

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how long are you running for until you rest?

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So this isn't a stage race.

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You know,

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there are stage races out there.

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I have found that I like,

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you know,

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a race race.

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You know,

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I want to start and see who can be the first one to the finish line.

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So in these races,

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of course,

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you're not running the whole entire time.

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But ultimately,

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every step you take is progress.

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And,

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you know,

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progress ultimately leads you to happiness.

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So kind of I correlate it in really trying to enjoy the moment and really enjoying the passage of time.

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And what happens when you're out there is you learn so many lessons,

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more lessons than you could learn from any single book because you're overcoming so many challenges.

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You know,

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people,

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if you've heard people talk about 100 mile races,

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it's like living a year of emotions in one day.

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You make that 250 miles,

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you're living a decade of emotions in a week.

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And what you can learn from pushing yourself through those boundaries,

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no book could ever teach you anything.

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What's the longest you've run at one time before you had to stop and take a break or stop and rest?

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I don't know the exact answer to that.

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I've pretty much completed a 100-mile race without.

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stopping other than refilling my water bottles with the electrolyte fluid.

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These long endurance races,

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it's more of an eating competition and staying alive for the better part of it.

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And just how can you keep yourself and overcoming all the nuances,

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whether it's chafing,

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your pole breaks,

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you have stomach issues.

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So a lot of it is just keeping the calories down.

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So if your stomach can continually eat all of the calories,

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you can physically keep going and keep going at speed.

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But as soon as you get off that equilibrium of whether your sodium is off,

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your electrolytes are off,

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your calories go down,

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that's when you bonk,

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crash,

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have cramps,

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and start to really have a lot of other issues.

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For instance,

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a big race that I did.

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called the Tour de Géance,

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which is a

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330-kilometer race,

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roughly a little bit over 200 miles.

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And the Italian Alps,

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with about 90,000 feet of elevation,

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they had five life bases along the way.

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So what this means is that about every 50,

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60K you'd have,

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you'd come off the high mountain back into the town,

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and you'd be in the gymnasium.

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You can replenish,

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eat food,

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and then rest for up to two hours at a time.

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So every race is a little bit different,

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but there definitely is a lot of walking.

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And that's my little secret about trail running is like once you're off in the trails,

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no one is out there looking at you.

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You can kind of take it at your own pace,

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but you just got to,

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you know,

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continue to move forward,

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taking every step,

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just one more and kind of going through those boundaries that whether other people have set for you for yourself or you have set for yourself.

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And.

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you know,

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I think it's Tony Robbins is on the other side of,

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you know,

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pain is greatness or David Goggins on the other side of suffering is true success.

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So when you get to the point where you can't go any farther and yet you continue to go farther,

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it unlocks a special power within you that you can correlate and use in the rest of your life.

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And whether it's,

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you know,

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bringing that along to real estate.

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Um,

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or.

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You know,

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just getting up in the morning,

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making your bed and,

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you know,

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taking care of your responsibilities once you've gone the distance makes making your bed and all these other things a little bit easier.

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What fuels you to do a

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100, 250 mile race?

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Like,

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like psychologically,

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what what fuels you to motivate you to take that next step or even begin?

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But then to take that next step.

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Once you're involved and you're knee deep in it.

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So I think competition,

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I've always been competitive.

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I have two older brothers that were,

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you know,

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we're very similar in age,

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you know,

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almost Irish twins here.

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So I've always been very competitive.

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But ultimately,

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I think-By the way,

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do they do ultra marathons?

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What are their names?

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Patrick and Christopher.

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Fuck you,

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Patrick and Christopher.

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All right.

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Peter's the shit.

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And you better be getting him like new shoes and orthotics every Christmas.

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Continue.

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Appreciate that.

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Of course.

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But I think some,

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you know,

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nothing's rocket science,

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you know,

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just like running isn't rocket science.

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It's very easy,

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but it's easy to make progress.

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And what I've learned over,

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you know,

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reading some of my favorite books,

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like Beyond Positive Thinking is progress equals happiness.

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And so does productivity,

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you know,

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equals happiness.

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And what a beautiful way to,

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you know,

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be happy because every step that I take is progress towards this goal.

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And,

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you know,

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when I was

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probably 10 years ago,

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listening to Les Brown,

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aim high,

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miss high.

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So I've always set these really,

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really high goals for myself.

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And a lot of times I fail and I fail miserably.

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But for me,

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personally,

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the only time I've ever learned anything is when I failed completely.

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So I think setting a high goal and then failing sets this crazy inner drive in me that I cannot compete with.

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I mean,

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it's it ultimately.

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um,

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has,

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if I fail at something,

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I make it my number one priority in life to strap the boots back on and get out there and prove not only to myself,

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to the world that I can do it.

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And I think ultra running is a beautiful sport where I can fail and the consequences aren't that major,

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but yet I can still learn all the lessons that you have to go through because,

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um,

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I've been fortunate in life.

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I haven't necessarily had.

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to suffer greatly.

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So this is a unique way for me to suffer,

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to see what's on the other side,

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which as David Goggins says,

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on the other side of suffering is greatness.

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And it's,

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I mean,

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I could harp into this longer and longer,

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but every ultra marathon I run,

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I picture it as I'm like the author of a book.

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So every mile is a chapter or every mile is a page.

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So you're

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continuously working towards something.

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You're being productive and you're enjoying that passage of time along the way.

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And as you go through,

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just like an author,

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every page,

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every chapter is a success.

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You're working towards that last page,

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but then you get to the very end.

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Okay.

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You finished the book.

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You've had that sense of accomplishment,

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but in the same thing as doing an ultra marathon or even climbing a mountain,

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every step up the mountain is a page in that book.

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Once you get to the top.

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You feel accomplished,

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you did it,

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but then you're right back at stage one.

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You got to go down the mountain and on to the next.

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So I think what drives me to do these ultimate endurance events,

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I guess you can call them,

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is just to see what I'm capable of.

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I think we're so lost in our natural ability of what we can do.

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We've been,

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you know,

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we don't even go outside anymore.

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And yet...

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you know,

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what the human body was actually made to do is truly incredible.

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And I'm always trying to find that boundary and then expand on how can I do it better,

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go farther,

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so on and so forth.

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How did,

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how long have you been doing this for?

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Probably,

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you know,

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not that long,

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about eight,

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eight or so years now.

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Okay.

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And let's,

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let's transcend over now into your career and.

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How long have you been in?

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Because you're in a very specific,

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targeted niche,

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you know,

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in terms of the real estate sector you're in.

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How'd you get into that?

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Well,

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it didn't happen overnight,

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00:09:33.565 --> 00:09:34.387
just like everything,

278
00:09:34.427 --> 00:09:35.909
just like these ultra marathons,

279
00:09:35.909 --> 00:09:36.169
you know.

280
00:09:37.134 --> 00:09:39.556
It's a lot of steps that you need to take to get there.

281
00:09:39.596 --> 00:09:40.797
I started real estate in

282
00:09:41.258 --> 00:09:43.219
New York City and rentals,

283
00:09:44.120 --> 00:09:46.122
running around the city like a crazy person,

284
00:09:46.222 --> 00:09:46.982
gathering keys,

285
00:09:47.082 --> 00:09:50.665
running up and down the stairs and showing rental after rental after rental,

286
00:09:51.826 --> 00:09:52.086
you know,

287
00:09:52.126 --> 00:09:57.991
and I just focused on what was bringing clients to my rentals and that was marketing.

288
00:09:58.051 --> 00:09:59.753
So I focused heavily on the photos,

289
00:09:59.813 --> 00:10:00.613
got a nice camera,

290
00:10:00.693 --> 00:10:01.594
got the angles,

291
00:10:02.075 --> 00:10:05.778
and that got me noticed by some other brokerages in New York City.

292
00:10:06.362 --> 00:10:09.104
I eventually ended up moving towards sales,

293
00:10:09.204 --> 00:10:10.104
got into sales,

294
00:10:10.864 --> 00:10:11.965
really just worked hard,

295
00:10:12.045 --> 00:10:13.066
hung on the coattails.

296
00:10:13.126 --> 00:10:17.588
I asked if I could do anything to help anyone as we all are,

297
00:10:18.028 --> 00:10:18.268
you know,

298
00:10:18.629 --> 00:10:19.729
new in some positions.

299
00:10:19.769 --> 00:10:19.909
And,

300
00:10:19.929 --> 00:10:20.209
you know,

301
00:10:20.430 --> 00:10:22.211
I had willingness to fail as well.

302
00:10:22.391 --> 00:10:22.671
I mean,

303
00:10:22.731 --> 00:10:24.132
my first rental showings,

304
00:10:24.272 --> 00:10:24.932
hilarious.

305
00:10:25.012 --> 00:10:26.293
My first sales showing,

306
00:10:26.333 --> 00:10:26.913
hilarious.

307
00:10:26.973 --> 00:10:28.054
My first cold calls,

308
00:10:28.754 --> 00:10:30.695
absolutely hilarious.

309
00:10:30.795 --> 00:10:31.055
Like,

310
00:10:31.395 --> 00:10:35.758
I look back in how bad I was at all things across the spectrum to where I am now.

311
00:10:36.322 --> 00:10:36.542
Um,

312
00:10:36.962 --> 00:10:37.382
but I think,

313
00:10:37.583 --> 00:10:37.823
you know,

314
00:10:37.863 --> 00:10:41.404
there's people see this end result of selling,

315
00:10:41.404 --> 00:10:41.664
you know,

316
00:10:41.704 --> 00:10:44.345
the shiny trophy of the Four Seasons private residence,

317
00:10:44.385 --> 00:10:44.565
but,

318
00:10:44.826 --> 00:10:45.066
you know,

319
00:10:45.086 --> 00:10:46.106
there's a lot of struggle,

320
00:10:46.346 --> 00:10:46.606
um,

321
00:10:47.106 --> 00:10:47.867
involved in,

322
00:10:48.007 --> 00:10:48.547
in when you're,

323
00:10:48.827 --> 00:10:49.087
you know,

324
00:10:49.127 --> 00:10:51.568
you're hustling and in the streets of New York,

325
00:10:51.628 --> 00:10:53.049
trying to do rentals every day,

326
00:10:53.149 --> 00:10:53.789
not knowing,

327
00:10:53.869 --> 00:10:54.149
you know,

328
00:10:54.249 --> 00:10:56.130
if you're going to be able to make rent each month.

329
00:10:56.210 --> 00:10:57.431
I remember not so long ago,

330
00:10:57.611 --> 00:10:57.851
you know,

331
00:10:57.891 --> 00:10:59.491
I was catering alongside,

332
00:10:59.752 --> 00:10:59.952
um,

333
00:11:00.332 --> 00:11:01.672
when I started real estate in New York,

334
00:11:01.712 --> 00:11:03.053
there's nothing's easy,

335
00:11:03.373 --> 00:11:05.274
but there's no beauty in anything.

336
00:11:05.434 --> 00:11:05.574
If

337
00:11:06.415 --> 00:11:07.696
you just start and next thing you know,

338
00:11:07.756 --> 00:11:08.877
you're at the top.

339
00:11:08.937 --> 00:11:11.058
So there was a lot of lessons learned in between.

340
00:11:11.599 --> 00:11:15.642
And ultimately through hard work and,

341
00:11:15.662 --> 00:11:15.902
you know,

342
00:11:15.942 --> 00:11:19.766
just smart work and using the skills that I had and,

343
00:11:20.066 --> 00:11:20.306
you know,

344
00:11:20.967 --> 00:11:30.054
hanging on to coattails of the best of the best and asking for advice that ultimately got me into the high net worth sales with Anguilla and Volkers,

345
00:11:30.094 --> 00:11:31.776
which then led me to

346
00:11:32.396 --> 00:11:34.378
Four Seasons Private Residences out in Anguilla.

347
00:11:34.618 --> 00:11:35.278
And before,

348
00:11:35.298 --> 00:11:35.979
I was going to say then,

349
00:11:36.079 --> 00:11:37.860
so you were in Anguilla for how long?

350
00:11:38.460 --> 00:11:39.860
About a little over three years.

351
00:11:40.061 --> 00:11:40.301
Okay.

352
00:11:41.081 --> 00:11:43.282
And for those that don't know,

353
00:11:43.442 --> 00:11:44.202
where is Anguilla?

354
00:11:44.703 --> 00:11:45.083
Anguilla.

355
00:11:45.343 --> 00:11:46.103
Great question.

356
00:11:46.444 --> 00:11:48.785
If you're from the East Coast or specifically New York,

357
00:11:48.845 --> 00:11:50.285
you've probably heard about Anguilla.

358
00:11:50.846 --> 00:11:51.526
It's a small

359
00:11:52.126 --> 00:11:53.227
16-mile-long island,

360
00:11:53.647 --> 00:11:56.128
population about 12,000 to 15,000 people,

361
00:11:56.168 --> 00:11:58.389
about five miles north of St.

362
00:11:58.429 --> 00:11:58.809
Martin.

363
00:11:59.390 --> 00:12:00.050
No marina.

364
00:12:00.650 --> 00:12:01.591
Very hard to get to.

365
00:12:01.731 --> 00:12:03.072
Usually have to fly through St.

366
00:12:03.112 --> 00:12:03.412
Martin.

367
00:12:03.412 --> 00:12:06.695
And there's recently a direct flight out of Miami to get there.

368
00:12:06.735 --> 00:12:08.976
But a very exclusive,

369
00:12:10.817 --> 00:12:13.179
not very well-known,

370
00:12:13.680 --> 00:12:16.642
I call it the private island of the Caribbean.

371
00:12:16.642 --> 00:12:20.685
Because it has everything that you want if you wanted a private island.

372
00:12:20.725 --> 00:12:21.805
But if you have a private island,

373
00:12:21.805 --> 00:12:24.007
you're going to be bored after a couple days because there's nothing to do.

374
00:12:24.127 --> 00:12:27.970
So this feels like a private island because there's so little people.

375
00:12:28.510 --> 00:12:37.778
So many beaches and a great restaurant scene where it really allows you to kind of enjoy all of the aspects of having that private island life,

376
00:12:38.759 --> 00:12:40.180
but also having some things to do.

377
00:12:40.900 --> 00:12:42.442
And how many units,

378
00:12:42.922 --> 00:12:43.683
sale price?

379
00:12:45.124 --> 00:12:45.264
Like,

380
00:12:45.404 --> 00:12:47.005
give me the rundown on everything there.

381
00:12:47.446 --> 00:12:49.868
So Four Seasons was about 170 units.

382
00:12:50.929 --> 00:12:51.189
You know,

383
00:12:51.329 --> 00:12:52.190
all a little bit different.

384
00:12:52.190 --> 00:12:56.613
We had studios all the way to $10 million villas on the water out there.

385
00:12:57.878 --> 00:13:00.059
These villas are spectacular.

386
00:13:00.159 --> 00:13:02.641
You're on your own practically private beach.

387
00:13:03.421 --> 00:13:06.243
They would rent for up during this season right now,

388
00:13:06.303 --> 00:13:08.924
which in the hotel business is called festive season.

389
00:13:09.505 --> 00:13:13.447
The hotel rooms or the villas would rent out for $25,000 a night,

390
00:13:13.687 --> 00:13:14.388
10-night minimums.

391
00:13:15.408 --> 00:13:16.749
And they have no problem renting those out?

392
00:13:17.369 --> 00:13:19.210
They are reserved up to two years in advance.

393
00:13:19.510 --> 00:13:20.011
Wow.

394
00:13:20.591 --> 00:13:21.111
Wow.

395
00:13:22.432 --> 00:13:25.054
And so what and that's fully done,

396
00:13:25.154 --> 00:13:25.674
sold out?

397
00:13:27.154 --> 00:13:29.115
Or is that still like being,

398
00:13:30.116 --> 00:13:31.056
are those still for sale?

399
00:13:31.256 --> 00:13:32.737
Or is it all sold out?

400
00:13:32.817 --> 00:13:35.258
I've sold all the residences at the Four Seasons in Aguila.

401
00:13:35.378 --> 00:13:36.579
There are some resales,

402
00:13:36.619 --> 00:13:37.199
but currently no.

403
00:13:37.199 --> 00:13:39.620
But all the first generation sales are done.

404
00:13:39.700 --> 00:13:40.000
Correct.

405
00:13:40.041 --> 00:13:40.201
Right.

406
00:13:40.621 --> 00:13:42.122
And so then Four Seasons said,

407
00:13:42.502 --> 00:13:42.622
hey,

408
00:13:42.682 --> 00:13:42.902
Peter,

409
00:13:42.962 --> 00:13:43.402
guess what?

410
00:13:43.702 --> 00:13:45.643
We have an opportunity for you to come back to the States.

411
00:13:46.644 --> 00:13:48.145
And we got this thing we're doing in Vegas.

412
00:13:48.165 --> 00:13:48.345
I mean,

413
00:13:48.505 --> 00:13:49.265
is that what they said?

414
00:13:49.505 --> 00:13:50.126
Was that the pitch?

415
00:13:51.766 --> 00:13:52.666
Not necessarily.

416
00:13:52.766 --> 00:13:55.907
So after we sold out the Four Seasons in Anguilla,

417
00:13:55.967 --> 00:13:57.428
I actually shipped down to the

418
00:13:58.228 --> 00:14:02.749
Guanacaste region of Costa Rica and did the launch of a Waldorf Astoria down there.

419
00:14:02.949 --> 00:14:06.790
Beautiful kind of boutique style Waldorf Astoria with that.

420
00:14:06.770 --> 00:14:07.150
We had a

421
00:14:07.711 --> 00:14:09.451
19 room,

422
00:14:11.072 --> 00:14:11.432
I guess

423
00:14:12.332 --> 00:14:13.532
I want to call it a hotel,

424
00:14:13.592 --> 00:14:17.813
but a 19 room boutique hotel building that was private residences.

425
00:14:18.194 --> 00:14:19.254
We sold that out.

426
00:14:19.674 --> 00:14:20.094
And then

427
00:14:20.534 --> 00:14:22.956
Four Seasons approached me for this project.

428
00:14:23.596 --> 00:14:23.836
You know,

429
00:14:24.356 --> 00:14:25.317
I'm from the East Coast.

430
00:14:25.377 --> 00:14:28.418
So my views of Vegas were,

431
00:14:28.578 --> 00:14:28.839
you know,

432
00:14:28.899 --> 00:14:30.419
coming for the conference.

433
00:14:30.760 --> 00:14:32.841
I used to come for a jewelry conference called JCK.

434
00:14:33.221 --> 00:14:34.461
Some might be familiar with it.

435
00:14:34.762 --> 00:14:36.122
But you'd come in for the conference.

436
00:14:37.503 --> 00:14:38.423
You'd go to the conference,

437
00:14:38.423 --> 00:14:39.744
go to the buffet or steakhouse.

438
00:14:39.744 --> 00:14:40.424
You go to sleep.

439
00:14:40.504 --> 00:14:40.805
You didn't,

440
00:14:41.045 --> 00:14:41.285
you know,

441
00:14:41.345 --> 00:14:43.006
understand what Vegas has to offer.

442
00:14:43.166 --> 00:14:44.767
So when I first...

443
00:14:46.311 --> 00:14:47.392
heard of this project.

444
00:14:47.492 --> 00:14:47.792
You know,

445
00:14:48.152 --> 00:14:49.913
I didn't really know what to expect.

446
00:14:50.113 --> 00:14:53.834
I ended up flying down here and they showed me the location.

447
00:14:54.354 --> 00:14:55.195
And now that,

448
00:14:55.215 --> 00:14:55.435
you know,

449
00:14:55.435 --> 00:14:56.175
I'm a mountain guy,

450
00:14:56.215 --> 00:15:03.338
I'm sure you now understand why I quickly saw this location and then got to understand a little bit more about the Vegas market.

451
00:15:03.398 --> 00:15:05.279
And I think it was a no brainer after that.

452
00:15:05.779 --> 00:15:10.261
And talk to me about the project itself and just like the,

453
00:15:10.661 --> 00:15:10.781
the,

454
00:15:10.961 --> 00:15:12.622
the sexiest bullet points of,

455
00:15:13.102 --> 00:15:13.882
of the project.

456
00:15:13.882 --> 00:15:14.122
Cause it's,

457
00:15:14.522 --> 00:15:14.763
I mean,

458
00:15:14.923 --> 00:15:15.783
I was out there with you.

459
00:15:16.023 --> 00:15:17.024
And it's amazing.

460
00:15:17.284 --> 00:15:18.385
It's absolutely fantastic.

461
00:15:18.505 --> 00:15:20.287
And you haven't even broken ground yet,

462
00:15:20.347 --> 00:15:22.489
but to go out and take a ride out,

463
00:15:22.509 --> 00:15:24.210
and you've got drone footage.

464
00:15:24.371 --> 00:15:25.131
Send me all that stuff,

465
00:15:25.151 --> 00:15:25.452
by the way,

466
00:15:25.452 --> 00:15:28.014
because I'll have my guys weave it in to the shorts.

467
00:15:29.575 --> 00:15:32.338
But walk me through the project,

468
00:15:32.558 --> 00:15:33.239
price point,

469
00:15:33.359 --> 00:15:34.460
where people are buying from,

470
00:15:34.640 --> 00:15:35.961
where you're sold at for right now,

471
00:15:36.041 --> 00:15:36.341
percent,

472
00:15:36.361 --> 00:15:40.105
whatever you can talk about is great information.

473
00:15:40.765 --> 00:15:40.885
Yeah,

474
00:15:40.925 --> 00:15:41.366
absolutely.

475
00:15:41.466 --> 00:15:41.586
So,

476
00:15:42.127 --> 00:15:42.367
you know,

477
00:15:42.367 --> 00:15:42.507
this...

478
00:15:42.767 --> 00:15:45.029
This product kind of came out of a need.

479
00:15:45.330 --> 00:15:48.953
There's no high-end luxury high-rise off the strip.

480
00:15:49.794 --> 00:15:51.936
People now are— What about Queensridge?

481
00:15:52.176 --> 00:15:53.017
Queensridge is great,

482
00:15:53.077 --> 00:15:54.298
but it's a little old.

483
00:15:54.699 --> 00:15:55.019
It's about

484
00:15:55.359 --> 00:15:56.160
20-plus years old.

485
00:15:56.180 --> 00:15:56.480
That's old.

486
00:15:56.740 --> 00:15:58.242
I think we need a new kid on the block.

487
00:15:59.543 --> 00:16:01.585
No offense to people at Queensridge,

488
00:16:01.665 --> 00:16:03.507
but in Vegas years,

489
00:16:03.887 --> 00:16:05.369
20 years is an eternity.

490
00:16:05.729 --> 00:16:06.350
In 20 years,

491
00:16:06.410 --> 00:16:07.651
most buildings get blown up here.

492
00:16:08.227 --> 00:16:08.507
That's true.

493
00:16:08.707 --> 00:16:08.947
Right?

494
00:16:08.987 --> 00:16:09.167
I mean,

495
00:16:09.167 --> 00:16:09.588
they're fucking,

496
00:16:09.768 --> 00:16:12.969
they're leveled and something else is put up with fiber optics and everything else.

497
00:16:12.969 --> 00:16:13.669
So go ahead.

498
00:16:14.390 --> 00:16:17.151
So this ultimately came out of a need that wasn't there.

499
00:16:17.471 --> 00:16:17.691
You know,

500
00:16:17.671 --> 00:16:22.513
you have a lot of people who have built these monuments to themselves,

501
00:16:22.553 --> 00:16:23.073
these nine,

502
00:16:23.113 --> 00:16:24.614
10,000 square foot homes.

503
00:16:25.034 --> 00:16:32.557
And now just realize that the upkeep and just the nuances of owning a large house that you're potentially not there that often.

504
00:16:33.218 --> 00:16:33.438
You know,

505
00:16:33.458 --> 00:16:36.119
we're catering towards the global citizens of the world.

506
00:16:36.839 --> 00:16:39.181
I call them money rich and time poor.

507
00:16:39.641 --> 00:16:44.944
So this product is a luxury product where all of your needs are taken care of.

508
00:16:45.164 --> 00:16:47.966
So very sought after for that lock and leave.

509
00:16:48.666 --> 00:16:54.189
You want to travel and go to your house in Jackson Hole for three weeks.

510
00:16:54.309 --> 00:16:56.871
Everything is safe and secure within your private residences.

511
00:16:57.311 --> 00:16:57.511
Also,

512
00:16:57.591 --> 00:16:59.773
this is a fully managed building.

513
00:17:00.153 --> 00:17:03.735
So this is like living in a Four Seasons Hotel minus...

514
00:17:03.955 --> 00:17:05.136
all of the hotel guests.

515
00:17:05.136 --> 00:17:06.096
So I don't know about you,

516
00:17:06.297 --> 00:17:07.117
but it's,

517
00:17:07.397 --> 00:17:07.637
you know,

518
00:17:07.637 --> 00:17:08.738
it's similar to first class.

519
00:17:08.838 --> 00:17:10.299
Once you fly first class,

520
00:17:10.319 --> 00:17:11.180
it's hard to go back.

521
00:17:11.680 --> 00:17:21.186
Once you live in a full service building with the quality of accommodations of the Four Seasons plus the Four Seasons staff on top of that,

522
00:17:21.386 --> 00:17:24.008
it just doesn't exist that many places in the world.

523
00:17:24.428 --> 00:17:25.149
So we've,

524
00:17:25.469 --> 00:17:25.729
you know,

525
00:17:25.769 --> 00:17:28.591
curated this amazing experience to help give.

526
00:17:28.971 --> 00:17:36.814
our owners all the time back in their life so they can go out and do the things that they enjoy and also share this amazing property with families.

527
00:17:37.235 --> 00:17:37.995
That being said,

528
00:17:38.095 --> 00:17:39.996
the price of entry is quite high.

529
00:17:40.696 --> 00:17:40.976
You know,

530
00:17:41.696 --> 00:17:42.157
we're not,

531
00:17:42.457 --> 00:17:42.757
you know,

532
00:17:42.977 --> 00:17:44.618
specifically for everyone.

533
00:17:44.758 --> 00:17:45.018
You know,

534
00:17:45.038 --> 00:17:48.039
we're not necessarily for someone who wants to be down on the strip.

535
00:17:49.120 --> 00:17:50.340
We're catering towards that,

536
00:17:50.600 --> 00:17:50.840
you know,

537
00:17:50.940 --> 00:17:53.802
wellness is the new luxury in 2023.

538
00:17:53.802 --> 00:17:53.982
You know,

539
00:17:54.102 --> 00:17:56.783
people want to enjoy everything on the strip.

540
00:17:56.923 --> 00:18:05.205
But they also want to have that sense of community or sense of home away from all the chaos that the Strip can offer you.

541
00:18:05.265 --> 00:18:12.307
And with the way Vegas has been planned out strategically in the 215 Beltway kind of zipping you around,

542
00:18:12.587 --> 00:18:26.071
we're able to have this kind of gateway to serenity up on the mountainside here in Henderson with only being 20 minutes away from some of the best restaurants in the world and all of the entertainment.

543
00:18:26.971 --> 00:18:27.192
And,

544
00:18:27.232 --> 00:18:27.492
you know,

545
00:18:27.512 --> 00:18:28.933
our pricing does reflect that.

546
00:18:29.073 --> 00:18:34.837
So our lowest price of entry right now is going to be a two-bedroom at $3.5 million.

547
00:18:35.157 --> 00:18:37.859
All of the residences come with massive balconies,

548
00:18:37.919 --> 00:18:40.501
650 square feet for the smallest balcony.

549
00:18:41.002 --> 00:18:43.383
Every balcony comes with a gas grill on it.

550
00:18:44.104 --> 00:18:48.647
And then you can go all the way up to one of our Sky Villas or our penthouse,

551
00:18:48.727 --> 00:18:50.949
which right now is listed at $29 million,

552
00:18:50.949 --> 00:18:53.571
8,500 square feet.

553
00:18:54.027 --> 00:18:58.271
with a 3,500 square foot balcony terrace with its own private swimming pool.

554
00:18:58.691 --> 00:19:06.878
So there's really kind of a spot for everyone who's looking for this type of unique lock and leave branded product.

555
00:19:07.218 --> 00:19:07.459
What,

556
00:19:08.740 --> 00:19:10.061
how much are you pre-sold right now?

557
00:19:10.621 --> 00:19:12.403
So we're over 30% pre-sold.

558
00:19:13.103 --> 00:19:14.204
We're not doing reservations.

559
00:19:14.204 --> 00:19:15.706
We're going right into contracts.

560
00:19:16.206 --> 00:19:17.247
And it continues to,

561
00:19:19.029 --> 00:19:21.210
the product continues to move faster and faster.

562
00:19:21.311 --> 00:19:21.511
We've

563
00:19:21.891 --> 00:19:23.814
We haven't done any marketing really.

564
00:19:24.014 --> 00:19:27.639
You might have seen some things on some agents posting some stuff on Instagram,

565
00:19:27.739 --> 00:19:31.144
but we've really just been word of mouth within the local community.

566
00:19:31.665 --> 00:19:32.647
And then on top of that,

567
00:19:32.667 --> 00:19:34.669
we've been in the Four Seasons magazine.

568
00:19:34.730 --> 00:19:35.771
So as of now,

569
00:19:35.871 --> 00:19:37.674
as you see with a lot of these high-end...

570
00:19:39.156 --> 00:19:39.536
projects,

571
00:19:39.536 --> 00:19:43.057
a lot of it does happen before the word gets out.

572
00:19:43.857 --> 00:19:45.058
And then soon here,

573
00:19:45.158 --> 00:19:49.319
we will be going vertical in about end of February.

574
00:19:49.879 --> 00:19:57.141
So we're very excited and you'll see a lot more activity start to kind of flow in as people start to believe that this is a real thing.

575
00:19:57.161 --> 00:19:57.401
You know,

576
00:19:57.461 --> 00:20:00.002
right now we're still selling ultimately a dream,

577
00:20:00.922 --> 00:20:02.202
a very well planned out dream,

578
00:20:02.202 --> 00:20:02.742
of course.

579
00:20:03.563 --> 00:20:03.763
But,

580
00:20:03.803 --> 00:20:04.043
you know,

581
00:20:04.083 --> 00:20:07.064
I don't have a picture of a bathroom to show you right now.

582
00:20:07.124 --> 00:20:08.064
And we're still selling.

583
00:20:08.488 --> 00:20:08.748
10,

584
00:20:08.848 --> 00:20:11.190
$20 million residences weekly here.

585
00:20:11.750 --> 00:20:14.652
What is the highest,

586
00:20:15.212 --> 00:20:18.554
what's the most expensive unit that so far has already been purchased?

587
00:20:20.355 --> 00:20:22.696
Two of the four penthouses have already been purchased.

588
00:20:22.716 --> 00:20:25.078
So there's only four penthouses and two of them are already gone?

589
00:20:25.158 --> 00:20:25.558
Correct.

590
00:20:25.598 --> 00:20:26.859
And what are the prices of the penthouses?

591
00:20:27.159 --> 00:20:28.960
So we're not really releasing that,

592
00:20:29.080 --> 00:20:32.202
but over 2,000 a square foot,

593
00:20:32.242 --> 00:20:33.462
well over 2,000 a square foot.

594
00:20:33.562 --> 00:20:33.803
Okay.

595
00:20:37.228 --> 00:20:38.989
I'm my head explodes at that,

596
00:20:39.009 --> 00:20:39.770
but also it's like,

597
00:20:39.810 --> 00:20:40.570
I'm a data guy.

598
00:20:40.590 --> 00:20:40.930
So I'm like,

599
00:20:40.950 --> 00:20:42.191
that's fucking awesome.

600
00:20:42.771 --> 00:20:44.212
That is so cool that,

601
00:20:44.612 --> 00:20:46.173
and are these people from

602
00:20:46.794 --> 00:20:50.596
China? Are these people from LA where I predominantly,

603
00:20:50.696 --> 00:20:50.896
where,

604
00:20:50.996 --> 00:20:52.057
where are people coming from?

605
00:20:52.237 --> 00:20:53.078
You know,

606
00:20:53.958 --> 00:20:55.079
I gotta be a little bit careful,

607
00:20:55.299 --> 00:20:55.559
you know,

608
00:20:55.639 --> 00:20:56.600
being a real estate agent,

609
00:20:56.600 --> 00:20:57.920
but I'd say in general,

610
00:20:58.701 --> 00:20:58.941
you know,

611
00:20:59.781 --> 00:21:02.283
like you would probably imagine some from California,

612
00:21:02.363 --> 00:21:03.864
but a lot of locals.

613
00:21:04.264 --> 00:21:04.864
Believe it or not.

614
00:21:04.945 --> 00:21:05.305
Really?

615
00:21:05.505 --> 00:21:07.867
The people who have built these large homes to themselves,

616
00:21:08.147 --> 00:21:09.428
these monuments to themselves,

617
00:21:09.728 --> 00:21:10.749
now their kids have gone,

618
00:21:11.069 --> 00:21:12.590
just recently have gone to college,

619
00:21:12.710 --> 00:21:13.911
and they don't use the space,

620
00:21:14.011 --> 00:21:17.213
and they want to now take their freedom and go travel the world,

621
00:21:17.513 --> 00:21:19.755
and they don't want to worry about their ring alarms,

622
00:21:19.775 --> 00:21:20.775
the fire alarm,

623
00:21:20.795 --> 00:21:22.096
the landscaping crews.

624
00:21:22.096 --> 00:21:22.637
All the shit.

625
00:21:23.017 --> 00:21:24.298
All the shit that you have to deal with.

626
00:21:24.278 --> 00:21:24.578
All the shit.

627
00:21:24.558 --> 00:21:25.238
The pool guy.

628
00:21:25.299 --> 00:21:25.919
The pool guy.

629
00:21:25.919 --> 00:21:26.379
Everything.

630
00:21:26.740 --> 00:21:26.980
Right?

631
00:21:27.260 --> 00:21:27.380
Yeah.

632
00:21:28.301 --> 00:21:29.602
Your sprinkler is going,

633
00:21:29.602 --> 00:21:30.402
and next thing you know,

634
00:21:30.402 --> 00:21:32.984
your water bill is $2,000 plus a month.

635
00:21:33.304 --> 00:21:34.445
Because a leaky sprinkler,

636
00:21:34.705 --> 00:21:36.226
just all of these little nuances,

637
00:21:36.726 --> 00:21:39.388
we kind of take all of those headaches away.

638
00:21:40.289 --> 00:21:43.011
Something that I'm thinking about as we're talking,

639
00:21:43.031 --> 00:21:43.971
because I'm going through my head,

640
00:21:43.971 --> 00:21:44.151
because,

641
00:21:44.151 --> 00:21:44.331
again,

642
00:21:44.351 --> 00:21:44.472
like,

643
00:21:44.492 --> 00:21:45.492
we don't do any scripting.

644
00:21:45.512 --> 00:21:46.093
This is all just,

645
00:21:46.313 --> 00:21:47.113
we just shoot the shit,

646
00:21:47.173 --> 00:21:47.354
man.

647
00:21:48.474 --> 00:21:49.795
How are you going to find,

648
00:21:49.875 --> 00:21:53.077
or how does Four Seasons find good staff?

649
00:21:53.938 --> 00:21:54.318
Because,

650
00:21:54.518 --> 00:21:54.678
like,

651
00:21:54.738 --> 00:21:56.280
I used to be in the restaurant business years ago,

652
00:21:56.460 --> 00:21:57.901
and the hardest thing was getting good help.

653
00:21:58.641 --> 00:22:02.284
And I hear it now from anybody who's an entrepreneur that has a staff.

654
00:22:03.476 --> 00:22:05.457
I have such a hard time keeping people.

655
00:22:06.198 --> 00:22:07.778
And a lot of times it's culture,

656
00:22:07.819 --> 00:22:09.259
it's compensation,

657
00:22:09.359 --> 00:22:09.740
all that.

658
00:22:10.700 --> 00:22:14.082
What do you feel that Four Seasons is going to bring to the table?

659
00:22:14.943 --> 00:22:22.167
So who's a good fit for somebody to work for the Four Seasons brand at the private residences?

660
00:22:22.667 --> 00:22:29.811
And what does Four Seasons do above and beyond that any other company does that you feel,

661
00:22:29.811 --> 00:22:31.332
because you've been with them now for a while.

662
00:22:31.984 --> 00:22:32.184
Yes,

663
00:22:32.204 --> 00:22:34.305
but I actually technically work for the developers,

664
00:22:34.425 --> 00:22:35.586
not the brand itself.

665
00:22:35.746 --> 00:22:38.647
But I've been involved with lots of the employees.

666
00:22:38.827 --> 00:22:39.888
And what I found out,

667
00:22:39.888 --> 00:22:41.568
they treat their employees very well.

668
00:22:41.648 --> 00:22:45.450
And they give them multiple pathways to succeed.

669
00:22:45.890 --> 00:22:49.472
If you talk to someone who works at the Four Seasons,

670
00:22:49.932 --> 00:22:53.134
it's very rare that they have only been there for a year or a couple years,

671
00:22:53.174 --> 00:22:54.934
especially when you get up into the higher level.

672
00:22:54.974 --> 00:22:56.095
If you talk to a GM,

673
00:22:56.555 --> 00:22:56.875
you'd be like,

674
00:22:56.915 --> 00:22:58.116
how long have you been with the brand?

675
00:22:58.376 --> 00:22:58.596
You know,

676
00:22:58.596 --> 00:23:00.137
they may only look 35,

677
00:23:00.177 --> 00:23:02.198
but they've been with the brand for 20 years or,

678
00:23:02.258 --> 00:23:02.598
you know,

679
00:23:02.778 --> 00:23:04.879
so they give you pathways to success.

680
00:23:05.279 --> 00:23:10.001
There's opportunities to move around the country to different hotels,

681
00:23:10.081 --> 00:23:13.303
which to me was very attractive.

682
00:23:13.363 --> 00:23:13.543
Hey,

683
00:23:13.583 --> 00:23:13.823
you know,

684
00:23:13.943 --> 00:23:15.224
you've done a couple of years here.

685
00:23:15.564 --> 00:23:17.164
Why don't you go to Istanbul and,

686
00:23:17.244 --> 00:23:17.545
you know,

687
00:23:17.665 --> 00:23:18.065
try,

688
00:23:18.445 --> 00:23:18.705
you know,

689
00:23:18.945 --> 00:23:20.586
being the director of rooms there,

690
00:23:20.666 --> 00:23:20.926
you know,

691
00:23:20.966 --> 00:23:24.408
and then they you work your way up to that flagship.

692
00:23:25.544 --> 00:23:26.604
that flagship property.

693
00:23:26.664 --> 00:23:34.787
And another thing that they do is they give their employees a certain amount of hotel room stays at any Four Seasons around the world every year.

694
00:23:35.447 --> 00:23:40.128
So I believe it starts at four and then it goes upwards,

695
00:23:40.348 --> 00:23:40.588
you know,

696
00:23:41.088 --> 00:23:42.849
as your tenure grows.

697
00:23:42.989 --> 00:23:43.229
But,

698
00:23:43.269 --> 00:23:43.509
you know,

699
00:23:43.549 --> 00:23:45.189
if you're a Four Seasons employee,

700
00:23:45.909 --> 00:23:52.011
from my understanding is that you get a four night stay at any Four Seasons hotel around the world for free.

701
00:23:52.031 --> 00:23:52.631
That's great PTO,

702
00:23:52.671 --> 00:23:52.831
man.

703
00:23:53.071 --> 00:23:54.132
As long as you can get there.

704
00:23:54.192 --> 00:23:54.972
That's great PTO.

705
00:23:55.316 --> 00:23:55.796
That's awesome,

706
00:23:55.816 --> 00:23:55.936
PTO.

707
00:23:55.956 --> 00:23:59.118
They treat their employees well.

708
00:23:59.398 --> 00:23:59.538
Yeah.

709
00:23:59.578 --> 00:24:04.982
And the brand itself is such an authority figure in the space.

710
00:24:05.342 --> 00:24:05.602
You know,

711
00:24:05.662 --> 00:24:07.623
it's kind of like working with Google.

712
00:24:07.803 --> 00:24:08.003
Like,

713
00:24:08.344 --> 00:24:09.484
if you get a job with Google,

714
00:24:09.864 --> 00:24:10.125
you know,

715
00:24:10.145 --> 00:24:12.066
it's tough to go up from there.

716
00:24:12.146 --> 00:24:12.406
You know,

717
00:24:12.426 --> 00:24:14.547
you want to stay with the brand and grow within the brand.

718
00:24:14.707 --> 00:24:14.867
Yeah.

719
00:24:14.867 --> 00:24:17.649
And I think because they are the authority figure in the space,

720
00:24:18.029 --> 00:24:20.991
but they allow you many pathways to grow,

721
00:24:21.091 --> 00:24:22.712
whether it's in that position you're in.

722
00:24:23.172 --> 00:24:30.135
Or kind of try other positions to see where you shine and then give you the opportunity through traveling to other properties and then promotions.

723
00:24:30.535 --> 00:24:30.715
And,

724
00:24:30.735 --> 00:24:30.955
you know,

725
00:24:32.556 --> 00:24:41.479
you rarely see anyone leave their Four Seasons position because I think they give you that pathway to success and help mold your career.

726
00:24:41.679 --> 00:24:42.019
I agree.

727
00:24:42.159 --> 00:24:43.1000
As the portfolio is always growing.

728
00:24:44.584 --> 00:24:46.425
Did you ever see Simon Sinek's quote,

729
00:24:46.605 --> 00:24:48.547
his story about Four Seasons in Vegas?

730
00:24:48.787 --> 00:24:49.527
I don't think so.

731
00:24:49.888 --> 00:24:50.228
Oh,

732
00:24:50.388 --> 00:24:51.289
I'll find it and send it to you.

733
00:24:51.469 --> 00:24:52.389
And I'll butcher it,

734
00:24:52.369 --> 00:24:53.270
but it's so good.

735
00:24:53.931 --> 00:24:54.411
He was here,

736
00:24:54.491 --> 00:24:55.131
this is years ago,

737
00:24:55.151 --> 00:24:56.232
but he was here for something.

738
00:24:56.612 --> 00:24:58.394
And he's at the Four Seasons Hotel,

739
00:24:58.874 --> 00:25:03.257
which is connected to Mandalay Bay in South Las Vegas Boulevard.

740
00:25:03.717 --> 00:25:06.839
And he goes to get a coffee at like the kiosk thing.

741
00:25:06.900 --> 00:25:07.660
I think I have heard that.

742
00:25:07.660 --> 00:25:10.522
And he's talking to the guy or girl and like,

743
00:25:10.522 --> 00:25:10.682
you know,

744
00:25:10.662 --> 00:25:11.343
how do you like your job?

745
00:25:11.483 --> 00:25:11.983
I love it.

746
00:25:12.423 --> 00:25:12.684
He's like,

747
00:25:12.904 --> 00:25:13.104
what?

748
00:25:13.620 --> 00:25:13.760
Like,

749
00:25:13.760 --> 00:25:14.301
you love it?

750
00:25:14.281 --> 00:25:14.481
He goes,

751
00:25:14.641 --> 00:25:15.481
I love it here.

752
00:25:16.162 --> 00:25:16.462
Why?

753
00:25:16.802 --> 00:25:17.243
And he said,

754
00:25:17.383 --> 00:25:18.263
they listen to me.

755
00:25:18.724 --> 00:25:19.444
They care.

756
00:25:20.265 --> 00:25:23.767
And at any level in this organization,

757
00:25:23.867 --> 00:25:28.170
people come over and ask me my opinion about how can we do things better?

758
00:25:28.651 --> 00:25:29.151
How are you?

759
00:25:29.951 --> 00:25:30.512
And he said,

760
00:25:31.012 --> 00:25:36.756
there's other properties I work at now that are here in Vegas.

761
00:25:36.956 --> 00:25:40.079
They don't care about me as much as they care about me at Four Seasons.

762
00:25:40.679 --> 00:25:42.020
And I never forgot that.

763
00:25:42.780 --> 00:25:42.980
Ever.

764
00:25:43.380 --> 00:25:48.504
And it is the greatest organic endorsement of a brand,

765
00:25:49.985 --> 00:25:53.948
of a lodging residence brand I've ever heard in my life.

766
00:25:54.448 --> 00:25:54.748
It's like,

767
00:25:55.049 --> 00:25:56.269
do you do motorcycles ever?

768
00:25:56.490 --> 00:25:57.150
I don't do motorcycles.

769
00:25:57.170 --> 00:25:57.430
Okay.

770
00:25:57.570 --> 00:25:59.171
Because then it's not,

771
00:25:59.292 --> 00:25:59.412
it's

772
00:26:00.152 --> 00:26:02.454
Ewan McGregor and like his best friend did a thing.

773
00:26:02.454 --> 00:26:03.815
It's called like A Road Less Traveled.

774
00:26:04.215 --> 00:26:06.036
It's the greatest commercial.

775
00:26:06.336 --> 00:26:08.178
It's like a two hour long documentary.

776
00:26:08.198 --> 00:26:08.938
They did a bunch of them.

777
00:26:08.958 --> 00:26:10.019
But the first one was like,

778
00:26:10.239 --> 00:26:11.160
one of the first ones was,

779
00:26:11.440 --> 00:26:15.623
They went around the world from like England and on BMW motorcycles.

780
00:26:16.544 --> 00:26:17.665
Those fuckers didn't,

781
00:26:17.665 --> 00:26:18.266
they didn't break.

782
00:26:18.826 --> 00:26:21.608
Like once they dumped one in like Nepal and the,

783
00:26:21.828 --> 00:26:22.049
um,

784
00:26:22.909 --> 00:26:23.089
oh,

785
00:26:23.129 --> 00:26:23.330
this,

786
00:26:23.370 --> 00:26:27.453
the footstand thing bent and like a belt went from where beyond that,

787
00:26:27.453 --> 00:26:28.454
the things ran forever.

788
00:26:29.054 --> 00:26:33.518
That's the greatest endorsement ever to have Simon Sinek say that and,

789
00:26:34.038 --> 00:26:35.499
and just recant that,

790
00:26:35.539 --> 00:26:39.383
not recant to repeat that story about four seasons.

791
00:26:40.183 --> 00:26:41.004
And there are,

792
00:26:41.984 --> 00:26:43.565
cavernous differences between

793
00:26:43.906 --> 00:26:46.988
Four Seasons lodging and Four Seasons private residences.

794
00:26:47.449 --> 00:26:47.889
I get it.

795
00:26:48.570 --> 00:26:50.051
But as someone that's on the outside,

796
00:26:50.231 --> 00:26:51.132
I'm going to look at it and go,

797
00:26:51.692 --> 00:26:59.378
all I know about Four Seasons is the one that's on the strip and what I've seen on short form video of Simon Sinek talking about it.

798
00:27:00.139 --> 00:27:01.440
And if he says it's amazing,

799
00:27:02.601 --> 00:27:03.422
I'm drawn to that.

800
00:27:04.162 --> 00:27:10.288
And that was something that drew me to you when I started to see your stuff coming up online.

801
00:27:10.288 --> 00:27:10.548
I'm like.

802
00:27:11.076 --> 00:27:12.237
This is pretty fucking cool.

803
00:27:12.857 --> 00:27:13.317
And again,

804
00:27:13.878 --> 00:27:17.980
shame on all the real estate agents because all they did was literally take the

805
00:27:18.380 --> 00:27:23.903
RJ article and blast it out as the smallest,

806
00:27:24.083 --> 00:27:27.685
least thing they could do because most agents are lazy.

807
00:27:28.225 --> 00:27:28.485
Sorry,

808
00:27:28.545 --> 00:27:30.006
you're fucking lazy if that's all you did.

809
00:27:30.847 --> 00:27:31.367
I'm sorry.

810
00:27:32.247 --> 00:27:34.469
And that if people have,

811
00:27:34.769 --> 00:27:35.629
if agents,

812
00:27:36.070 --> 00:27:37.870
what is the perfect agent for you?

813
00:27:38.371 --> 00:27:39.491
Who should they have?

814
00:27:39.912 --> 00:27:40.112
Like,

815
00:27:40.112 --> 00:27:40.472
because...

816
00:27:40.776 --> 00:27:42.256
You don't want them to waste your time,

817
00:27:42.256 --> 00:27:43.577
and you don't want to waste their time either.

818
00:27:44.237 --> 00:27:47.438
So you don't want people that are just tire kickers to come out and take a look at stuff,

819
00:27:47.438 --> 00:27:48.918
to get content for social media.

820
00:27:49.058 --> 00:27:49.178
No.

821
00:27:50.479 --> 00:27:54.640
What type of client should they have in order to schedule an appointment with you?

822
00:27:56.100 --> 00:27:56.941
It's a great question.

823
00:27:57.961 --> 00:27:59.801
This is a different type of product.

824
00:28:00.141 --> 00:28:00.381
You know,

825
00:28:01.062 --> 00:28:03.702
no one needs a Four Seasons private residences.

826
00:28:04.163 --> 00:28:08.524
No one needs to slap their favorite brand on their home.

827
00:28:09.840 --> 00:28:13.003
So it's a different type of client that's purchasing here.

828
00:28:13.003 --> 00:28:13.243
You know,

829
00:28:13.263 --> 00:28:15.765
you're not selling a $400,000,

830
00:28:15.765 --> 00:28:18.308
$500,000 home that someone needs.

831
00:28:18.328 --> 00:28:18.568
You know,

832
00:28:18.568 --> 00:28:19.889
they need to move here for work.

833
00:28:19.949 --> 00:28:20.390
They need this.

834
00:28:20.790 --> 00:28:22.892
You're selling a lifestyle.

835
00:28:23.332 --> 00:28:29.198
You're selling them a curated lifestyle that has been meticulously crafted by the team at Four Seasons,

836
00:28:29.318 --> 00:28:36.064
all the way down from the construction to the layout of the gym to all of the features of...

837
00:28:36.404 --> 00:28:37.165
every amenity,

838
00:28:37.405 --> 00:28:40.007
everything has been meticulously thought after and curated.

839
00:28:40.367 --> 00:28:40.747
And then,

840
00:28:41.067 --> 00:28:41.327
you know,

841
00:28:41.948 --> 00:28:44.690
adding the four seasons in that mix,

842
00:28:45.170 --> 00:28:45.410
you know,

843
00:28:45.450 --> 00:28:48.172
people are buying into a lifestyle.

844
00:28:48.312 --> 00:28:48.432
So,

845
00:28:48.933 --> 00:28:49.193
you know,

846
00:28:49.233 --> 00:28:53.716
if you have a lot of clients on the strip who want to be on the strip,

847
00:28:53.776 --> 00:28:54.316
who want to,

848
00:28:54.477 --> 00:28:54.757
you know,

849
00:28:55.037 --> 00:28:56.818
be in the thick of things,

850
00:28:56.878 --> 00:28:57.138
you know,

851
00:28:57.218 --> 00:28:58.559
maybe this isn't the right,

852
00:28:58.880 --> 00:28:59.120
you know,

853
00:28:59.180 --> 00:29:00.701
product for you and your clients,

854
00:29:00.781 --> 00:29:04.984
but it's that agent who really understands his clients and his clients needs.

855
00:29:05.304 --> 00:29:10.145
and has one or two of those high net worth individuals that likes to travel,

856
00:29:10.985 --> 00:29:12.226
loves Las Vegas,

857
00:29:12.646 --> 00:29:14.666
doesn't necessarily want to live on the Strip,

858
00:29:14.846 --> 00:29:18.507
but appreciates everything that this town has to offer and more,

859
00:29:19.148 --> 00:29:19.648
while also,

860
00:29:20.088 --> 00:29:20.348
you know,

861
00:29:20.528 --> 00:29:23.409
maybe seeing some benefits on the investment side.

862
00:29:23.689 --> 00:29:25.849
So I think a broker who is less...

863
00:29:27.603 --> 00:29:30.645
as less selling for a return or to make money.

864
00:29:31.006 --> 00:29:37.552
This is a broker who's really out there looking to give his clients an exceptional experience that will then,

865
00:29:37.752 --> 00:29:43.317
they will go and tell all their friends and hopefully generate more business for that broker down the road.

866
00:29:43.637 --> 00:29:44.097
This isn't,

867
00:29:44.258 --> 00:29:44.538
you know,

868
00:29:45.118 --> 00:29:52.245
this isn't something that you can just post on Instagram and you'll have people lining up to come to your door.

869
00:29:52.645 --> 00:29:53.246
Like I said,

870
00:29:53.446 --> 00:29:53.566
our

871
00:29:53.886 --> 00:29:57.348
lowest price option is $3.5 million,

872
00:29:57.348 --> 00:29:59.970
and that's for a low floor two bedroom.

873
00:30:00.310 --> 00:30:00.550
I mean,

874
00:30:00.590 --> 00:30:01.210
you're talking,

875
00:30:01.531 --> 00:30:01.791
you know,

876
00:30:02.411 --> 00:30:04.232
to our three bedrooms on a high floor,

877
00:30:04.312 --> 00:30:06.133
you're upwards around $5 million.

878
00:30:06.494 --> 00:30:08.635
So this really is a discerning individual,

879
00:30:09.035 --> 00:30:12.557
a very sophisticated individual who would be purchasing with us.

880
00:30:12.897 --> 00:30:20.242
And it takes a sophisticated agent to understand his client base and then present this in an exclusive way.

881
00:30:20.642 --> 00:30:29.948
to help them understand the benefits of this amazing lifestyle that they can live here in Las Vegas while not having to worry about anything when they're not here.

882
00:30:30.128 --> 00:30:31.950
Everything's taken care of for them,

883
00:30:32.090 --> 00:30:35.492
literally all the way down to their flat tire in their car,

884
00:30:35.632 --> 00:30:37.073
to your room service,

885
00:30:37.213 --> 00:30:39.155
to housekeeping.

886
00:30:39.935 --> 00:30:41.096
They know all of your needs,

887
00:30:41.116 --> 00:30:41.916
your birthdays,

888
00:30:41.996 --> 00:30:42.577
what you like,

889
00:30:42.597 --> 00:30:43.497
what you don't like.

890
00:30:43.798 --> 00:30:47.760
I think a quote I heard from a Four Seasons employee similar to

891
00:30:49.041 --> 00:30:49.862
Simon is,

892
00:30:51.286 --> 00:30:56.571
Every day they would they they want to not only do something for each guest,

893
00:30:56.731 --> 00:30:59.533
but they want to make each guest feel special.

894
00:31:00.134 --> 00:31:02.476
So there's doing things saying hello.

895
00:31:02.976 --> 00:31:10.543
But how can they do do something in a very unique way to make that owner or their children feel special?

896
00:31:11.784 --> 00:31:16.248
That's something that the Four Seasons gives and how to portray,

897
00:31:16.829 --> 00:31:17.109
you know,

898
00:31:17.349 --> 00:31:17.970
this to.

899
00:31:18.290 --> 00:31:22.711
your clients or to other brokers on that this isn't just about the real estate.

900
00:31:23.031 --> 00:31:23.272
You know,

901
00:31:23.252 --> 00:31:23.732
if anything,

902
00:31:23.772 --> 00:31:24.232
it's not,

903
00:31:24.312 --> 00:31:24.552
you know,

904
00:31:24.672 --> 00:31:25.912
the real estate is the top.

905
00:31:25.972 --> 00:31:26.953
It's the best of the best.

906
00:31:26.993 --> 00:31:27.813
It's four seasons.

907
00:31:27.853 --> 00:31:31.774
They've got quality of accommodations across the board that they need to uphold.

908
00:31:32.114 --> 00:31:33.535
This is about something more.

909
00:31:33.935 --> 00:31:43.978
This is about living a lifestyle filled with every one of your needs being taken care of to give you back that lifestyle you may have always wanted.

910
00:31:44.338 --> 00:31:44.718
This is,

911
00:31:45.279 --> 00:31:45.839
in my opinion,

912
00:31:45.859 --> 00:31:49.182
this is a product for an ultra high net worth individual.

913
00:31:49.242 --> 00:31:56.787
It's an ultra high net worth niche that it's their primary residence to take advantage of the low taxes and everything else here in Nevada.

914
00:31:57.288 --> 00:31:59.109
They have multiple residences around the world.

915
00:32:00.170 --> 00:32:01.311
I think you guys need a helipad.

916
00:32:01.311 --> 00:32:10.738
I think you guys need to partner with Blade and get Blade the fuck out here and have a helipad on the roof or somewhere and get them to whether it's going to be.

917
00:32:11.338 --> 00:32:26.883
uh harry reid executive or henderson executive because i would i would think at least half those people fly private at least half would fly private and to get them from point a to point b run that by marketing and see if you could if you could you know put

918
00:32:26.923 --> 00:32:37.246
some put some extra you know uh extra heavy concrete on the roof or something to do a really cool helipad on top but i just think that that would just be sexy as shit anyways i love that yeah you know

919
00:32:37.626 --> 00:32:38.407
It's a great point,

920
00:32:38.467 --> 00:32:41.669
and some of our owners do definitely have helicopters and would want that.

921
00:32:41.729 --> 00:32:43.830
But in order to keep the entire community happy— Oh,

922
00:32:43.830 --> 00:32:44.331
they'd kill you.

923
00:32:45.171 --> 00:32:45.331
No,

924
00:32:45.391 --> 00:32:48.453
McDonald Highlands would fucking throw a fit.

925
00:32:48.934 --> 00:32:55.158
Our dog park out the back of the North Tower will also second as an emergency helicopter pad that can be used.

926
00:32:55.278 --> 00:32:59.401
But I will note that it takes me only 12 minutes to get to

927
00:32:59.981 --> 00:33:01.462
Harry Reid from the site.

928
00:33:01.562 --> 00:33:03.604
You hop on the 215 airport connector.

929
00:33:03.684 --> 00:33:03.904
Boom,

930
00:33:03.964 --> 00:33:04.284
you're there.

931
00:33:04.284 --> 00:33:04.764
No lights.

932
00:33:05.004 --> 00:33:06.846
And we're about 15 minutes from Henderson Exec.

933
00:33:06.846 --> 00:33:07.086
Perfect.

934
00:33:07.326 --> 00:33:12.767
So I think our location allows us to be close enough where we don't need that helicopter access.

935
00:33:12.807 --> 00:33:12.928
But,

936
00:33:12.928 --> 00:33:14.028
of course,

937
00:33:14.088 --> 00:33:16.348
we are partnering with Blade and multiple things,

938
00:33:16.348 --> 00:33:17.489
and we're trying to get them out here.

939
00:33:17.649 --> 00:33:18.009
I love it.

940
00:33:18.009 --> 00:33:19.649
More to the West Coast.

941
00:33:19.649 --> 00:33:20.269
And you and I are fans of Blade.

942
00:33:20.269 --> 00:33:20.350
Oh,

943
00:33:20.350 --> 00:33:20.810
absolutely.

944
00:33:20.810 --> 00:33:21.490
Giant fans of Blade.

945
00:33:22.010 --> 00:33:22.650
In closing,

946
00:33:22.670 --> 00:33:28.152
there's two amenities that you mentioned when we got together that I think are great that need to be just a couple seconds to hit on.

947
00:33:28.732 --> 00:33:29.992
One is if

948
00:33:30.472 --> 00:33:34.013
I'm a resident and I have friends staying or coming to visit,

949
00:33:34.493 --> 00:33:36.894
you can provide lodging for them.

950
00:33:38.302 --> 00:33:41.524
That there's rooms set aside that they can stay at.

951
00:33:41.884 --> 00:33:47.727
And then also the restaurant you're going to have there is going to be amazing and available and open,

952
00:33:47.847 --> 00:33:50.949
not just to the residences of the towers.

953
00:33:51.649 --> 00:33:53.810
Do you want to touch on that for a couple of seconds in closing?

954
00:33:54.070 --> 00:33:54.210
Yeah.

955
00:33:54.210 --> 00:33:55.351
So the restaurant is,

956
00:33:55.771 --> 00:33:56.692
it's going to be spectacular.

957
00:33:56.712 --> 00:33:57.712
We're making an announcement here.

958
00:33:57.732 --> 00:33:59.993
I wish I had the news that I could drop it right here.

959
00:34:00.213 --> 00:34:02.114
We'll be making an announcement here in two weeks.

960
00:34:02.154 --> 00:34:05.216
We've got an amazing restaurateur coming in to do an amazing...

961
00:34:06.136 --> 00:34:11.400
It's a fantastic concept that I think is going to be one of the best restaurants in all of Vegas.

962
00:34:12.220 --> 00:34:13.541
This is going to come out for like another month,

963
00:34:13.541 --> 00:34:15.763
but what we'll do is when the announcement comes out,

964
00:34:15.983 --> 00:34:19.706
we'll go ahead and throw that up like all of my guys put that on the screen when it comes up.

965
00:34:19.906 --> 00:34:21.607
So how the restaurant is going to be structured,

966
00:34:21.607 --> 00:34:23.348
it's not going to be part of the HOA.

967
00:34:24.089 --> 00:34:25.490
We want it to live on its own.

968
00:34:25.570 --> 00:34:30.393
So it's going to be available first for our residents of the Four Seasons private residences.

969
00:34:30.873 --> 00:34:34.156
Then it will also be open to the McDonald Highlands community.

970
00:34:34.676 --> 00:34:35.176
And then it will,

971
00:34:35.336 --> 00:34:35.817
in addition,

972
00:34:35.857 --> 00:34:44.941
be offered pending the space available as a special destination restaurant for some of the high-end concierge desks around the Valley.

973
00:34:45.141 --> 00:34:45.541
I love it.

974
00:34:45.961 --> 00:34:46.461
I love that.

975
00:34:46.521 --> 00:34:53.084
And then briefly about if I have a place there and Aunt Fern comes and

976
00:34:53.665 --> 00:34:58.026
Aunt Fern smells like urinal cakes and I just don't want and I love Aunt Fern,

977
00:34:58.507 --> 00:35:00.548
but I don't want her staying at my fucking place.

978
00:35:00.908 --> 00:35:01.028
So

979
00:35:01.508 --> 00:35:05.090
Where can Aunt Fern stay if I'm a resident at the tower?

980
00:35:05.491 --> 00:35:06.812
You call her Aunt Fern.

981
00:35:06.852 --> 00:35:11.475
I call him Uncle Bob with the rolly cooler and the Coors Light.

982
00:35:12.415 --> 00:35:15.818
And the helmet with the things and all the cans that the straw is coming down.

983
00:35:15.858 --> 00:35:16.478
God bless.

984
00:35:17.039 --> 00:35:17.499
God bless.

985
00:35:18.680 --> 00:35:19.760
As Four Seasons does,

986
00:35:19.800 --> 00:35:21.381
they've thought about this in advance.

987
00:35:21.522 --> 00:35:22.502
And sometimes

988
00:35:23.083 --> 00:35:25.364
Vegas is a city where you have people,

989
00:35:25.704 --> 00:35:26.665
whether you like them or not,

990
00:35:26.945 --> 00:35:30.888
friends or half friends coming into town every week for whatever conference.

991
00:35:31.448 --> 00:35:36.092
Aunt Fern or Uncle Bob's coming in for the electronics conference here coming in a couple weeks.

992
00:35:36.412 --> 00:35:38.994
You do not want them up in your beautiful junior penthouse.

993
00:35:39.435 --> 00:35:44.579
We've got four Four Seasons hotel rooms situated in the South Tower.

994
00:35:44.919 --> 00:35:46.420
They're about 500 square feet,

995
00:35:46.520 --> 00:35:48.282
and they're going to be Four Seasons hotel rooms,

996
00:35:48.302 --> 00:35:49.563
Four Seasons mattresses,

997
00:35:49.923 --> 00:35:51.524
the comforters that everyone loves,

998
00:35:51.544 --> 00:35:52.265
the pillows,

999
00:35:52.305 --> 00:35:52.986
the smells.

1000
00:35:53.306 --> 00:35:55.908
And so just as an owner for a nominal cleaning fee,

1001
00:35:56.248 --> 00:36:00.312
you can put Aunt Fern or Uncle Bob or even both together.

1002
00:36:00.352 --> 00:36:00.612
You can...

1003
00:36:00.972 --> 00:36:04.875
Put them down in the owner's suite down in the South Tower,

1004
00:36:04.955 --> 00:36:05.976
just outside the amenities.

1005
00:36:06.036 --> 00:36:06.917
I think that's brilliant.

1006
00:36:06.977 --> 00:36:07.518
I think that

1007
00:36:09.299 --> 00:36:12.522
I love how your attention to detail,

1008
00:36:13.202 --> 00:36:14.163
it's meticulous.

1009
00:36:14.704 --> 00:36:16.145
And that's the level that you're at.

1010
00:36:16.805 --> 00:36:17.246
And to me,

1011
00:36:17.266 --> 00:36:18.647
it's refreshing to see that.

1012
00:36:18.767 --> 00:36:20.268
So thank you for coming in.

1013
00:36:20.649 --> 00:36:22.010
Thanks for having me.

1014
00:36:22.010 --> 00:36:26.834
I want to have you come back after we've done groundbreaking and you've done some more announcements,

1015
00:36:27.274 --> 00:36:28.275
like in six months or so.

1016
00:36:28.916 --> 00:36:29.196
And.

1017
00:36:29.512 --> 00:36:29.732
David,

1018
00:36:29.752 --> 00:36:35.254
come back and do a much more in-depth talk and maybe bring in like a luxury broker.

1019
00:36:35.775 --> 00:36:36.175
Yeah.

1020
00:36:36.175 --> 00:36:36.575
Because,

1021
00:36:36.575 --> 00:36:36.715
I mean,

1022
00:36:36.715 --> 00:36:37.175
like I said,

1023
00:36:37.235 --> 00:36:38.196
I have friends in,

1024
00:36:39.056 --> 00:36:39.296
you know,

1025
00:36:39.596 --> 00:36:40.336
in Beverly Hills.

1026
00:36:40.336 --> 00:36:41.517
We could fly one of those up here,

1027
00:36:41.517 --> 00:36:47.099
one of them up here or get someone from here in Vegas to talk also just about the product some more.

1028
00:36:48.079 --> 00:36:49.720
I think would help just give it another dimension.

1029
00:36:50.581 --> 00:36:52.101
And thank you,

1030
00:36:52.101 --> 00:36:52.541
my friend.

1031
00:36:52.741 --> 00:36:53.082
Thank you.

1032
00:36:53.262 --> 00:36:53.662
I love,

1033
00:36:54.562 --> 00:36:55.062
I love that.

1034
00:36:55.122 --> 00:36:55.923
Thank you for your time.

1035
00:36:55.943 --> 00:36:56.803
Thank you for letting me come out.

1036
00:36:57.423 --> 00:36:57.683
Yeah.

1037
00:36:57.923 --> 00:36:59.064
And carving some time out for me.

1038
00:36:59.481 --> 00:37:00.766
Excited to have you back soon.

1039
00:37:00.806 --> 00:37:01.750
You're not going to recognize it.

1040
00:37:02.633 --> 00:37:03.396
That was a good time.

1041
00:37:03.477 --> 00:37:03.838
Thank you.

1042
00:37:03.979 --> 00:37:04.300
Absolutely.

1043
00:37:04.802 --> 00:37:05.123
Thank you.